This case study analysis examines Starbucks Corporation, focusing on its strategy and decision-making processes. The analysis begins by defining Starbucks' overall strategy, emphasizing its global expansion and diversification efforts. It then assesses the company's financial performance, highlighting revenue growth and operating margins. The study also evaluates the coherence of Starbucks' strategy in relation to both its internal and external environments, using frameworks like the PESTLE model and Porter's Five Forces. Furthermore, it explores whether Starbucks operates in the interests of its shareholders or stakeholders, and how the company has achieved a differentiation advantage in the coffee business. The analysis also identifies the threats Starbucks faces, such as growing competition and market saturation. Finally, the study proposes ways for Starbucks to sustain its outstanding performance, including market analysis, employee care, and stakeholder engagement. The analysis is based solely on the provided case study information.
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