This report provides a comprehensive strategic management analysis of Starbucks Corporation. It begins with an executive summary and introduction, followed by an in-depth examination of Starbucks' internal environment, including leadership, culture, competitive advantages (specifically pricing), structure, strategic capabilities, and its workforce. The report then shifts to an analysis of the external environment, evaluating competition, rivalry, consumer and supplier power, the threat of substitute products and new entrants, as well as political, economic, social, and technological factors. Several strategic management models are used, including VRIO, 7-S, PESTLE, and Porter's Five Forces to assess Starbucks' position. The analysis concludes with strategic recommendations to capitalize on opportunities and mitigate threats, along with a discussion of their implications and a final conclusion.