Analysis of Starbucks Singapore's Supply Chain Management Strategies

This report provides a comprehensive analysis of Starbucks Singapore's strategic supply chain management. It begins with an introduction to Starbucks in Singapore and outlines its current supply chain network, emphasizing the 'Procedure-Root-Create-Achieve' process focused on profitability and low price. The report details the strategic roles, including managing customer service, increasing productivity, and maintaining customer relationships. It explores key areas such as inventory management, transportation, and customer service, and highlights the use of Just-In-Time (JIT) for timely product delivery. The performance evaluation includes the use of a scoreboard system and Kaizen benchmarking. Strengths such as high quality and customer relationships are discussed, along with weaknesses like high prices and potential supply chain risks. The report examines relationship management, particularly customer experience and digital engagement through a dedicated application. It also covers practices like C.A.F.E. and cross-functional supply chains, identifying weaknesses like rising costs and delivery issues. The report concludes with an agile supply chain model and emphasizes Starbucks' commitment to overcoming challenges and maintaining customer relationships.