Analyzing Starbucks' Operational Issues: A Presentation

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Starbucks
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Table of Contents
1. Introduction
2. Mission and Vision of Starbucks
3. Starbucks Challenges in Supply Network Operations
4. Detailed analysis of the issues faced by the organisation - Stock Prices
5. Increase in the price of the product
6. Higher Wage Payments
7. The high price of the coffee beans
8. CEO was replaced
9. Summary
10. Conclusion and Recommendation
11. References

Introduction
This Presentation is
prepared to discuss the
Starbucks company.
The background history,
the challenges they have
faced in the supply
network operations and
the recommendations to
overcome that problems.

Background of Starbucks
This company was founded by Jerry Baldwin, Gordon Bowker and Zev Siegel.
The first store of this organisation was opened in 1971.
The place where it opened was the street that was from the historic pike place
market in Seatle.
Three founders of the company have some common things- the background was
academic and they loved tea and coffee (Smith, 2017).

Mission and Vision of Starbucks
Starbucks is considered to be
one of the main representatives
related to the "Second Wave
Coffee".
Starbucks uses machines to
provide customers with coffee
due to time and safety reasons.
This serves hot and cold
coffees and is liked by many
people (Smith, 2017).

Starbucks Challenges in Supply Network
Operations
Stock Prices of Dec'15 -
Dec'16.
The increase in the price of
the products
The wage payment became
higher

Starbucks Challenges in Supply Network Operations
The prices of the coffee beans
started rising -Along with the
demand for the coffee, the
company also faced the
increment in the price of the
products along with the
increase in the price of the
coffee beans as well.
They also faced an issue when
the CEO who was Schultz was
being replaced (Shapiro, 2016).

Detailed analysis of the issues faced by the organisation
- Stock Prices
The stock price of Starbucks in Dec'15-Dec'16 - The stock prices of any company
speaks about the information and the financial status along with the importance and
other aspects of the company.
It can reflect the outcomes that have been achieved by the company in the given
time period (Shawhney, 2018).

Increase in the price of the product
 Increasing prices of the products became an issue for the company as it was
not able to deal with the situation and it affected other aspects of the
company.
 This was also one of the challenges that were faced by the company due to
the stock price and other methods with which the company was getting
affected (Novak, 2019).

Higher Wage Payments
Due to the issue in the increase in the price of the products
and the stock process, the wage payment became higher which
again became an issue in the supply network operations.
This has been observed that Starbucks was offering the best
services to its customer by an increment in price affected it all
(Mason, 2017).

U.S Sales of Starbucks

The high price of the coffee beans
In addition to the previous
information, this was also one of the
information that the prices of the
coffee means also started rising.
The coffee beans became of high
price which made the price of the
coffee rise and in turn, the customer
got upset with the continuous
increase in the price of the products
served by the Starbucks (Marques,
2015).