BTEC Level 4: Starbucks Talent Strategies and Retention Project

This report examines Starbucks' talent management practices, focusing on strategies for attracting and retaining employees. The report begins with an introduction to talent management and its importance, followed by the aim and objectives of the investigation, which is to understand the effectiveness of talent management and evaluate best talent strategies for Starbucks. A project management plan outlines the budget, potential risks, and communication methods. The research methodology involves a combination of quantitative and qualitative approaches, using questionnaires to gather data. The findings are presented thematically, analyzing responses related to awareness of talent management, its benefits for Starbucks, the influence of effective talent management on success, and the best strategic approaches for talent management. Recommendations are provided based on the analysis, including enhancing employee growth platforms and using online communication methods. The report concludes with a reflection on the value of the project and its contribution to the student's understanding of talent management, along with references to support the findings.

Unit 6: Managing a
Successful Business
Project
(Project Topic: What talent strategies do the
best companies use to attract and retain
people?. A case study on Starbucks
)

Introduction
The current presentation is based on theme of talent management which is an
integral and most important part of every orgnisation comprises of hiring and
retaining most talented employees along with continuously improving there
skills and competencies level. The selected organisation for current
assignment is Starbucks which is a well known American multinational chain
of coffeehouses and roastery reserves having its main headquartered in
Seattle, Washington.

Aim and objectives
The main aim of current investigation is, “To understand the
effectiveness and importance of talent management along with evaluating
best talent strategies to attract and retain people”. A Research project on
Starbucks company.
Objectives
 To study the concept of talent management within organisation along with
its importance.

Project management plan
The various key aspects of project management plan in relation to
current investigation are provided below:
Following budget is reflecting estimated cost of current project.
Particulars Amount
Promotion expenses £80
Cost incurred in technology £100
Other Expenses £90
Total Cost £370

Continue ….
Risk- Lack of time and insufficient resources are main risk
and obstacles faced during current investigation that hinders
its performance and efficiency level.
Communication- Online mode of communication are used
for better transferring and sharing of information to remove
chances of chaos and confusion.

Work Breakdown Structure

Gantt Chart

Small scale research
Discussion about the research methods and sources for collection of data is
provided below which are applied by researcher for undertaking current
investigation.
Research method- It is basically of two type that consist of quantitative and
qualitative research method. Use of quantitative is mainly made to collect
data in numeric forms thus, lead to better presentation of fact. On the other
hand, qualitative is associated with conducting research work in depth thus,
it seems more suitable and viable for current investigation to get better
perspective and view point of respondents

Questionnaire
Questionnaire
Q1) Do you having any awareness about the concept of talent management?
a) Yes
b) No
c) Neutral
Q2) What can be the main benefits of talent management for Starbucks coffee chain?
a) Retention of top talents
b) Better development of employees
c) Hiring of quality manpower
d) Improved competitive strength
Q3) What the influence is lead by effective talent management on the level of success and performance of The Starbucks?
a) Positive
b) Negative
c) No influence
Q4) What could be the best strategic approach for talent management that ensures and leads to better attraction and retention of talented employees?
a) Smart hiring strategies
b) Employee engagement
c) Acquire effective leadership
d) Regular training and development
Q5) Any further recommendation for Starbucks to have better strategic approach for talent management?

Presentation of findings and analysis of
data
Theme 1: Awareness about the concept of talent management
Q1) Do you having any awareness about the concept of talent
management?
Frequency
a) Yes 16
b) No 1
c) Neutral 3
16
1 3
Frequency
a) Yes
b) No
c) Neutral

Continue …
Theme 2: Main benefits of talent management for Starbucks
coffee chain
Q2) What can be the main benefits of talent management
for Starbucks coffee chain?
Frequency
a) Retention of top talents 6
b) Better development of employees 4
c) Hiring of quality manpower 7
d) Improved competitive strength 3
6
4
7
3
Frequency
a)
Retention
of top
talents
b) Better
developme
nt of
employees
c) Hiring of
quality
manpower
d) Improved
competitive
strength

Continue…
Theme 3: Influence lead by effective talent management on
the level of success and performance of The Starbucks
Q3) What the influence is lead by effective talent
management on the level of success and performance of
The Starbucks?
Frequency
a) Positive 17
b) Negative 1
c) No influence 2
17
1 2
Frequency
a) Positive
b)
Negative
c) No
influence