This report provides a detailed strategic management analysis of Starbucks Coffee Company in the United Arab Emirates, examining its operational framework and practices within the region. It begins with an overview of Starbucks' history and its entry into the West Asian market, specifically the UAE, highlighting the impact on local market dynamics. The report assesses external factors through PESTEL analysis, identifying political, economic, social, technological, environmental, and legal influences. Competitive dynamics are evaluated using the Competitive Profile Matrix (CPM) and External Factor Evaluation (EFE) Matrix. Internal factors, including strengths and weaknesses, are analyzed using the Internal Factor Evaluation (IFE) Matrix. Recommendations for improving Starbucks' market position in the UAE are provided, along with SWOT and SPACE matrix analyses. The report concludes by emphasizing the importance of strategic management in establishing a strong market presence for Starbucks in the UAE.