Report: Developing a Corporate Communication Tool for Charity

This report focuses on developing a corporate communication tool, specifically a newsletter, for the Starlight Children's Foundation, an Australian charity. The rationale behind choosing a newsletter is to effectively communicate the foundation's fundraising programs to its target audience, which includes high-end businessmen, social club members, sports personalities, celebrities, and politicians. The report outlines the benefits of using a newsletter, such as providing detailed and attractive information to generate interest. It discusses the planned distribution methods, including internet and magazines, and promotional activities via social media, websites, and print/digital media. The report also identifies the required resources, such as IT executives, marketing executives, designers, systems, and production machines, and details the development, approval, and production processes of the newsletter. The goal is to raise funds for underprivileged children by effectively communicating the foundation's mission to its target audience.

DEVELOPING A
CORPORATE
COMMUNICATION
TOOL

TABLE OF CONTENTS
PART 1............................................................................................................................................3
Rationale......................................................................................................................................3
REFERENCES................................................................................................................................6

PART 1
Rationale
Starlight children’s foundation is an Australian charity firm which raises charity for the
children of Australia who are ill or sick and are not capable of getting good treatment for the
disease and also to the sick children living in orphanage (Rollins, 2005). They provide find to
those children and get their treatment for free in good hospital. They want to raise fund through
various means and target those people who are capable of giving charity to their organization for
a social cause. The company has decided to communicate its purpose to their target audiences by
means of newsletter. Basically, their target audiences are high end businessmen, social club
members, sports persons, celebrities, and politicians. Thus, these people can provide fund to the
Starlight children’s foundation in order to provide better treatment to the incapable children of
Australia (Starlight Children’s Foundation, 2017). Furthermore, the major purpose of choosing
newsletter as a communication tool for communicating the fund raining program to the target
audience is that people will understand the cause in a clearer manner. Moreover, newsletters are
made in an attractive manner which will develop interest among the target customers (Hovland,
Janis and Kelley, 2010). Furthermore, newsletter will provide detailed information which would
be more definable for the target audiences.
Further, this study has been made for communicating to the target audiences using
newsletter. This write-up will help an organization or individual in identifying the benefits of
newsletter and how they can communicate their updates to the target customers. Moreover, the
study will also aid the reader in making of a newsletter and how it can be made attractive for
developing interest among the potential buyers. This study will also help a reader that how
message can be communicated to their target people in a decorated way so that the business can
grow in an efficient manner (Rollins, 2005). Furthermore, there are numbers of reasons for
which this study will be considered as helpful because it defines the planned distribution method
and promotional activities for newsletter. Further, it also describes the people and resources
identification which could require for producing the newsletter and also outlining of the
development, approval and production process (Hovland, Janis and Kelley, 2010).

Furthermore, this newsletter of Starlight children’s foundation would be distributed to the
target audience by means internet which is the fastest way of communicating and distributing of
any information. Furthermore, it will also be distributed through magazines such as business
magazines, informative magazines, etc. Moreover, promotion of newsletter will be done by the
Starlight children’s foundation company through social media websites, furthermore, they will
also do the promotion on their own websites so that people starts receiving newsletter regarding
every update (Hovland, Janis and Kelley, 2010). Along with that, they will also do promotion of
receiving newsletter through print and digital media advertisements.
The company will require various resources for producing this newsletter and those are
human resources that include IT executives, marketing executives, and designers. Furthermore,
other resources which will require are systems, papers, production machines, marketing tools,
etc. In addition to this, newsletter will be developed by designers using number of information
which would have been collected by executive and also using digital tools and other
requirements. Furthermore, approval will be taken by the CEO of the company and he will
approve the application by reading and agreeing to the terms written in the newsletter (Hovland,
Janis and Kelley, 2010). This is how newsletter of Starlight children’s foundation will be
published in the market for addressing target audience regarding the raise of funds for
underprivileged children.

REFERENCES
Journals and Books
Rollins. A., 2005. Tell Me About It: Drawing as a Communication Tool for Children With
Cancer. Sage.
Hovland, CI., Janis, IL. and Kelley, HH., 2010. Communication and persuasion; psychological
studies of opinion change. Sage.
Online
Starlight Children’s Foundation. 2017. [Online]. Available through < https://starlight.org.au/our-
impact>. [Accessed on 26th September, 2017].