Strategic Analysis of Starling Bank: Macro Environment and Planning

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Added on  2022/12/16

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This report provides a comprehensive analysis of Starling Bank's business strategy. It begins with an introduction to business strategy and its application to Starling Bank, a digital challenger bank. The report then applies the PESTEL framework to analyze the macro-environmental factors influencing Starling Bank, including political, economic, social, technological, legal, and environmental factors. Next, it examines Starling Bank's internal environment, evaluating its structure, resources, capabilities, skills, and capabilities. The report then uses Porter's Five Forces model to assess the competitive forces within the market sector. Finally, the report interprets and devises strategic planning for Starling Bank, drawing on various theories, concepts, and models to provide a holistic view of the bank's strategic positioning and future prospects. The report concludes with a summary of key findings and recommendations.
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