Startup Business Proposal: Web & Graphic Design, Anaheim, California

This document presents a startup business proposal for a web and graphic design company. The proposal outlines the company's mission, which is centered on customer satisfaction. It describes the business as a small-scale web and graphic design firm located in Anaheim, California, with plans for expansion across the USA. The management team is introduced, including the CEO, creative head, HR manager, and finance manager, along with planned recruitment for other key positions. The proposal addresses potential business issues, such as market competition, and proposes solutions like competitive pricing and maintaining service quality. It includes the company's location, hours of operation, and service offerings, emphasizing the importance of client relationships. A marketing analysis identifies target customers, including manufacturers, educational institutions, and hotels, and acknowledges local and domestic competition. The proposal details a competitive pricing strategy and concludes with a bibliography of relevant sources.

START-UP BUSINESS PROPOSAL
ASSIGNMENT
Name of the student
Name of the university

INTRODUCTION
Mission Statement
Their mission statement is as follows;
 “For the customers and with the customers always”
Description of the Business
 As mentioned earlier the following business will be involved in the process
of Web Designing as well as graphic designing and intends to start their
business in a small scale in Anaheim City of California. The management
however has plans to expand the business across USA, once it starts to earn
profit.

MANAGEMENT TEAM
 Chief Executive Officer- Ricardo Ferrara
 Creative Head-John McDonald
 Human Resource manager-Rose Drinkwater
 Sales and Marketing Executive- To be recruited by the management
 Finance Manager- Andres McCollum
 Web Designers- To be recruited by the management
 Content Writers- To be recruited by the management
 Public Relations Manager- To be recruited by the management

BUSINESS ISSUES AND SOLUTIONS
Problems
 The mentioned Web Designing Company of the organization will be totally
new in the market and it will have to fight up with the other Companies in
the market to achieve success. It will be quite an arduous task for the
organization to gain acceptance from the clients especially the high profile
ones.
Solutions
 Like other companies in different sectors the company has to undergo initial
challenges to establish itself in the market. The management of the
organization must not step back at any failure and must employ other
profitable strategies to gain success in the market.

DEMOGRAPHY OF BUSINESS
Location
 The location of the business is in 9664 Crestview Cir, Villa Park, CA.
Hours of Operation
 The organization will be open for 12 hours from Monday to Saturday
and for 7 hours on Sunday. However online services of the following
company will be available all the time
Service
 It is important to maintain a good relationship with the clients both
during and after the service is provided to them as because such an
activity helps the organization to build on a healthy relationship with the
clients.

MARKETING
Analysis of the Market
 Manufacturers and Distributors
 Blue Chip Companies
 Banks, Insurance companies
 Financial Institutions
 Real estate developers
 Schools, Colleges
 Other educational institutions
 Hotels
 Sports management organizations

MARKETING
Competition
 As mentioned earlier the company will be facing huge competition from
both the local as well as the domestic web marketing companies based in
California. This includes;
 SEO Company
 Web Design Company World Class
Business Models
 As mentioned earlier the company will be offering its services at a lower
price than that of the competitors in the market. However the management
must not fix the prices at an abrupt rate that might raise eyebrows as
offering services at a much cheaper rate will surely compromise the quality
of the services.

BIBLIOGRAPHY
Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.
Decker, R., Haltiwanger, J., Jarmin, R., & Miranda, J. (2014). The role of entrepreneurship in US job
creation and economic dynamism. Journal of Economic Perspectives, 28(3), 3-24.
Erl, T., Karmarkar, A., Walmsley, P., Haas, H., Yalcinalp, L. U., Liu, K., & Pasley, J. (2017). Web
service contract design and versioning for SOA. Prentice Hall.
Ferraro, G. P., & Briody, E. K. (2017). The cultural dimension of global business. Taylor & Francis.
Finch, B. (2016). How to write a business plan. Kogan Page Publishers.
Ghezzi, A., Cavallaro, A., Rangone, A., & Balocco, R. (2015, April). A Comparative Study on the
Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on
Mobile Startups Performance. In ICEIS (3) (pp. 196-203).
Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of business
venturing, 29(1), 1-16.
Paternoster, N., Giardino, C., Unterkalmsteiner, M., Gorschek, T., & Abrahamsson, P. (2014).
Software development in startup companies: A systematic mapping study. Information and Software
Technology, 56(10), 1200-1218.
Westerlund, M., Leminen, S., & Rajahonka, M. (2014). Designing business models for the internet of
things. Technology Innovation Management Review, 4(7).