ENT6800: Innovation and Entrepreneurship - Furniture Business Plan

This project presents a comprehensive business plan for a furniture startup in the UK, addressing key aspects such as industry analysis, executive summary, startup idea, business model, and point of differentiation. It delves into the industry profile, highlighting current demand and market statistics, while also outlining the company's vision and customer segmentation. The plan includes a detailed marketing strategy, competitor analysis, funding sources, and intellectual property considerations. It further explores challenges, prospective customers, and the implementation of entrepreneurship theories. The plan proposes a furniture business catering to household needs with an online presence. The plan uses Schumpeter's theory and Discovery theory, to identify opportunities and fill the gap for products and services. The marketing plan includes STP analysis, 4Ps of marketing. The analysis also covers the business's differentiation, challenges, and potential for growth, offering insights into the UK furniture market and the strategies required for success.