I-Food Startup: Comprehensive Enterprise and Financial Assessment

This report provides a comprehensive enterprise assessment of the I-Food startup, a new online food delivery service. It analyzes key business components such as business strategy, legal status, operations, marketing, and finance. The report details effective business planning through financial analysis, including profit forecasts, sales forecasts, profit margins, cash flow analysis, cost structure, and breakeven point analysis. It also examines the investment potential, issues, and risks associated with the startup, along with factors impacting its practices. The assessment concludes that entrepreneurship involves financial risks with the expectation of profit, and effective business planning acts as a roadmap for structuring and growing the new enterprise.

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Enterprise
Assessment

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Table of Content
 Overview of the business
 Analysis of the main components of the business
 Effective business planning through financial analysis
 Investment potential, issues along with risks related to start up business and
factors impacting practices
 Conclusion
 References

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Introduction
 Entrepreneurship is immense strength along
with spirit of a person to make things possible
for great geographical discoveries.. For the
entrepreneurship assessment, “I-Food” is a
new startup established by entrepreneur to
perform online operations to deliver chef-
prepared meals to busy students and
professionals through smart phone.

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Overview of the business
 I-Food is the start-up business that is
planning to operate from a central kitchen
with its own culinary team along with chefs
integrating whole value chain from raw
material acquisition to meal preparation to
delivery. It will offer vegan hand prepared
meal and contemporary dishes for delivery.

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Analysis of main components of
business
 Plan of business refers to an identification
of specific steps that assist companies to
operate and performs in their start-ups. It
also describes certain methods and
objectives that helps companies to
achieve their objectives in appropriate
manner.

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In context of it, justification related to its
theoretical and contextual sources for its
following components are mentioned down:
 Business strategy- It helps companies in
order to take decisions and actions that are
important for their different operations as
well as achieving in goals and objectives.

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 Legal status- It is used to analyse relative position of an entity in the competitive market.
 Operations- It is a business activity which used to produce or manufacture products and
service of the company that helps in meeting the wants and needs of consumers in
effectual manner.
 Marketing- It is an effective process that helps companies in analysing customers needs
and wants in order to fulfil them through their offerings in effective manner.
 Finance- It used to acquiring and utilizing the funds in the company in order to make
their different operations run smoothly.

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Effective business planning through
financial analysis
 Business planning entails description of in
details about how a company defines its
objectives and the ways it performs to attain
the determined goals. For I-Food, effective
business planning is significant as gives
entrepreneurs and the staff potential for laying
out objectives as well as tracking progress as
the establishment begins to achieve growth.

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With financial analysis, demonstration of effective planning for I-Food is as follows:
Mission of the business:
 Mission statement of I-Food is to reshape as well as enhance experience of
customers for variant dishes at home.
Vision of the business:
 Vision of I-Food is to deliver healthy meals to customers through online apps.
Objective of the enterprise:
 Objective of I-Food is to offer more choices addition to flexibility to consumers.

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 Profit forecast:
 It is forecasting of future earnings after
considering all kinds of factors which affect
size of organisational profits, including
business’s costing policies, pricing policies,
depreciation policy and many more. For I-
Food, profit forecast for first three years is
as follows:

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 Net Revenue or Sales forecast
 Sales forecast is an expected
sales revenue which is estimated by
the company, how much firm plans to
sell within a certain time period. In
aspect to I-Food, sales forecast for
first three years are as follows:

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 Profit margin
 Profit margin displays the degree to
which an organisation or firm activity
produces money, essentially by split
income by revenues. For I-Food,
profit margin for first three years is
underneath:

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 Cash flow analysis
 Cash flow analysis determines a firm
working capital or the amount of capital
available to run the organisation
operation and complete transactions.
For I-Food. Cash flow analysis for first
three years is as follows:

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 Cost structure
 The term cost structure is
said to aggregation of variant
kinds of costs, including fixed
and variable which makes
overall expense of company.
Cost Structure of I-Food for first
three years is as follows:

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 Breakeven point analysis
 It is financial calculation which
weighs cost of new business against unit
sell price for determining the point
wherein the company will be in
breakeven. In association to I-Food,
breakeven point analysis for first three
years is as shown:

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Investment potential, issues along with risks related to start up
business and factors impacting practices
Examining the environment is an immense opportunity for an organization to start any kind of
business that states which factor might be creating challenges in an existing environment. In
operation and managing business activities investment is considered an essential aspect that is
used by a business concern to bring higher performance. Business.
Political factor
Economical factor
Social factor
Technological factor
Legal factor
Environmental factor

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Conclusion
 From the above, it is concluded that entrepreneurship is a practice to establish a
business by taking financial risks with expectation of making profit. Key
components of a business are finance, value creation, marketing, value delivery
and sales. Small business planning acts as roadmap for entrepreneur to structure,
run together with grow the new enterprise.

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References
 Andreasik J, 2018, July. Knowledge management model based on the enterprise ontology
for the KB DSS system of enterprise situation assessment in the SME sector.
In International Conference on Applied Human Factors and Ergonomics (pp. 146-156).
Springer, Cham.
 Katuu S, 2018. A comparative assessment of enterprise content management maturity
models. In E-manufacturing and e-service strategies in contemporary organizations (pp.
93-118). IGI Global.
 Sedera D and Lokuge S, 2019. Does it get better over time? A longitudinal assessment of
enterprise system user performance. Information Technology & People.

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Thank You