Customer Service Report: Analyzing Customer Needs and Satisfaction

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Added on  2023/04/23

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This report assesses customer service at Star Woods, focusing on understanding customer requirements and satisfaction levels through primary data collection methods. It highlights the importance of cleanliness, quality facilities, and effective customer service training. The report also covers the use of digital equipment for managing operations and provides recommendations for improvement, including enhanced training, complaint resolution, time management, and additional amenities. The conclusion emphasizes the value of primary research in understanding customer needs and the advantages of implementing the suggested recommendations to enhance Star Woods' services.
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CUSTOMER SERVICE
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INTRODUCTION
The present report also explains sources of information on
customer's needs and their satisfaction level in the
organization It introduces about consumer service and
their environment in the hotel. It also represents the
suggestions to improve Star woods services in the
nation.
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3.1 Assess the source of information on customer
requirements and satisfaction levels
In order to find out information for client needs and
satisfaction levels, management of Star woods
organize new team.
This process also helps the corporation to enhance its
efficiency and performance in the nation.
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Mainly, management of Star woods utilizes primary data
collection method to identify need of consumers and
satisfaction levels in the nation.
This approach helps hotel to determine latest trend and
preferences of consumers in the UK
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3.2 Research on customers requirements and
satisfaction levels for Star woods hotel
Cleanliness
Environment of hotel of should be clear. this process also
help the management of Star woods to make hygienic
food and provide reliability to give other services.
Better Quality of Facilities
Organization also provide effective facilities like
swimming pool, pub, cafes, Spa and games of children
to lure the consumers in the hotel premises.
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4.1 Provide customer service and service
environment
Consumer service is higher priority for Star woods in
the nation. It oblige the organisation to provide
appropriate services by completing their needs.
Management of corporation also gives appropriate
training for better consumer services in the nation.
Enterprise also considers clients problem. Managers of
organisation also try to improve their services as per
client comment.
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They also utilizes digital equipment to manage the all
data in the organization.
It also aids to manage its various operations like
laundry, food division and housekeeping in the hotel.
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4.2 Performance in delivery of services and
suggestion for improvement
Performance
I have all knowledge related to hospitality
organizations This thing help me to understand and
manage my work in appropriate manner
I always try to make good relationships with
consumers in the organization.
Proper contribution and my efforts in my team aids to
satisfy clients in the hotel.
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Recommendations
Star woods should conduct training sessions in many
fields for the staff members
Organization has to concentrate towards for solving
consumer complaints.
Corporation has to follow time management strategies
Star woods should also provide gaming zone
Hotel should manage more parties and occasions.
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CONCLUSION
From the report, it is found that primary research also
helps the organization to achieve information about the
consumers in the UK. It can be concluded that
recommendations for performance is giving appropriate
advantages to improve present services of Star woods in
the country.
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References
Victorino, L. and et. al., 2005. Service innovation and
customer choices in the hospitality industry. Managing
Service Quality: An International Journal. 15(6). pp.
555-576.
White, L. and Yanamandram, V., 2007. A model of
customer retention of dissatisfied business services
customers. Managing Service Quality: An International
Journal. 17(3). pp.298 – 316.
Wilson, A. and et. al., 2012. Services marketing:
Integrating customer focus across the firm. McGraw
Hill.
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Schmitt, A. J., 2011. Strategies for customer service level
protection under multi-echelon supply chain disruption
risk. Transportation Research Part B: Methodological.
45(8). pp. 1266-1283.
Shaw, G., Bailey, A. and Williams, A., 2011. Aspects of
service-dominant logic and its implications for tourism
management: Examples from the hotel industry.
Tourism Management. 32(2). pp 207-214.
Shemwell, D. J., Yavas, U. and Bilgin, Z., 2008.
Customer-service provider relationships: an empirical
test of a model of service quality, satisfaction and
relationship-oriented outcomes. International Journal of
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