Strategic Project Management: Statement of Work for PHL Website

This document presents a Statement of Work (SOW) for the website redevelopment project of Pashendale Holdings Ltd (PHL), an Australian construction company. The project aims to enhance marketing and customer service through a redesigned website rich in content and with a user-friendly interface. The SOW outlines the project scope, including planning, website design, implementation, and conversion phases. It details work requirements, a schedule with milestones, and a budget of $265,000. The document specifies acceptance criteria, ensuring the website meets content, execution, and tailored construction solution requirements. The project is expected to be completed by December 25, 2019. This SOW serves as a comprehensive guide for the project's execution, defining deliverables, timelines, and responsibilities.

© 2017 Pashendale Holdings Ltd Statement of Work 1
Statement of Work
Date [insert date]
Project Name [insert project name]
Prepared by [insert your name]
Introduction/Background
Pashendale Holdings Ltd is an Australian company that undertakes construction work. The organization
wants to increase its customer as well as marketing-based services. It is found that the organization utilizes multi-
tiered approach which is quite beneficial n winning a number of new clients which further helps in capturing the
various types of market share. In order to successfully achieve this objective, the chief executive officer of the
organization wants to undertake the work of website redevelopment. The main purpose of the entire organization is
to redevelop the website that is mainly rich in information as well as other types of contents including information
about clients needs, building developments as well as details about the network platform. The website should
properly work with the various clients for successfully tailoring the solutions that are associated with construction. In
addition to this, it is found that the website should successfully provide the effective facility of feedback to the
different clients such that the customer interaction within the entire organization gets improved successfully. It is
identified that as the PHL does not have proper IT department therefore the testing, design as well as
implementation of the entire website gets outsourced successfully. The entire scope of the project will generally
include all the work starting from planning to training of the employees such that project work gets accomplished
In this paper, the project manager created statement of work document that contains proper information about the
project related activities, project deliverables as well as timeline for a vendor that helps in providing proper services
to the clients. Additionally, the document of SOW includes information about work requirements that specifically
elaborates the work that is required to be done in each of the project phase. Moreover, the budget and project
schedule table are also reflected that not only showcase the needed budget but also the completion date for each of
the activities of the project. Furthermore, the criteria as per which the entire plan of the project is accepted is also
showcased within this document.
Project Scope
The scope of the project mainly includes documentation of all the project goals as well as deliverables as
well as deadlines that are required to be achieved for accomplishing the project. The project is divided into in scope
and out scope.
In-scope
 Proper planning of the project
 Recruitment of the project staffs
 Creation of the project proposal
 Successful validation of the project code
 Website optimization
 Adding more content pages within the website
 Adding the navigation features
 Testing and reviewing
Out-scope
 Details about the project contractor are not present
 The facility of workshop is also not arranged for the project
[Insert company logo]

© 2017 Pashendale Holdings Ltd Statement of Work 2
Work Requirements
The project “redevelopment of website” for the organization will be undertaken inn various project phases
are :
Planning phase: It is found that proper analysis on the requirements as well as needs of the project is done
for successfully understanding the various requirements of the project. In the next step, different types of ways are
determined with the help of which the needs of the organization can be fulfilled and out of the options the best option
is required to be utilized for proceeding with the rest part of the project. After the selection of the best option, proper
contract is developed as per the agreement so that the entire work of the project can be undertaken. In addition to
this, the project staffs are mainly recruited such that the work of the project can be undertaken easily. Moreover,
proper contractor procedure for website designing is selected and then the project contractor for the entire project is
mainly selected for proceeding with the next project phase
Website designing phase: In this project, different types of ideas as well as information are mainly
gathered such that various types of changes within the entire project can be made. Additionally, analysis is done
project feasibility for ensuring that the entire project that is mainly undertaken is economically feasible. Moreover,
the budget of the project is analyzed for estimating the budget that will be needed in order to execute each of the
phase of the project quite successfully. In addition to this, proper is developed that helps in reflecting the work
activities that will be executed.
Implementation phase: In implementation phase, proper design for the project prototype is developed that
helps in reflecting the entire functionalities that is required to be added with the website. In addition to this, the
website database that is developed and then the website code is authorized. The project manager also conducts
cross browser testing and then the entire website is developed. After the development of the website, proper content
pages that include information are generally incorporated within the project. Moreover, proper navigation feature is
also added within the website. Furthermore, proper testing and project review are mainly undertaking for making
sure that the project work gets completed successfully.
Conversion phase: It is identified that proper support of training is provided to the project team members
and then proper approval on the project is provided. The training facility is mainly provided to the project team so
that the team members can be capable of finishing the project work on different activities of the project and can be
able to complete the work of the project on time. After successful project review the project manager created proper
checklist and provides proper written status on the project. Additionally, the stakeholders sign off the entire
document and thus the entire project gets closed. It is found that after the entire project get closed, the main work of
the project manager is to reassign the project resources and find another project where the resources can perform
for assigning them successfully.
Schedule/Milestones
The table that is provided below helps in reflecting that the redevelopment of website for the PHL organization will
get finished by 25th December 2019. Additionally, the table that is given depicts the finish date for each of the project
activities.
WBS Task Name Duration Finish
0 Redeveloping website of PHL 87 days Wed 25-12-19
1 Planning phase 23 days Thu 26-09-19
1.1 Undertaking analysis on the needs of the organization 3 days Thu 29-08-19
1.2 Determining ways to resolve the issue 2 days Mon 02-09-19
1.3 Creating contract as per the agreement 1 day Tue 03-09-19
1.4 Recruitment of project staffs 3 days Fri 06-09-19
1.5 Contractor procedure of selection 0 days Fri 06-09-19
1.6 Contractor selection 14 days Thu 26-09-19
M1 Milestone 1: Statement of work released 0 days Fri 06-09-19
2 Website designing 15 days Fri 25-10-19

© 2017 Pashendale Holdings Ltd Statement of Work 3
2.1 Gathering various types of ideas 4 days Thu 10-10-19
2.2 Determining various types of ideas 2 days Mon 14-10-19
2.3 Making changes within the design of the project 5 days Mon 21-10-19
2.4 Project feasibility checking 1 day Tue 22-10-19
2.5 Project budget analysis 1 day Wed 23-10-19
2.6 Proposal development for the project 2 days Fri 25-10-19
M2 Milestone 2: Approval for the next project phase 0 days Fri 25-10-19
3 Implementation phase 30 days Fri 06-12-19
3.1 Development of prototype as per the new design 7 days Tue 05-11-19
3.2 Developing the project database 5 days Tue 12-11-19
3.3 Validating the code for developing the website 2 days Thu 14-11-19
3.4 Cross-browser testing 1 day Fri 15-11-19
3.5 Optimizing the entire website 3 days Wed 20-11-19
3.6 Website development 5 days Wed 27-11-19
3.7 Development of content pages for the entire project 2 days Fri 29-11-19
3.8 Proper features of navigation for the project 2 days Tue 03-12-19
3.9 Adding important information within the project content
pages 2 days Thu 05-12-19
3.10 Using review as well as proper project testing 1 day Fri 06-12-19
M3 Milestone 3: Finishing the project implementation 0 days Fri 06-12-19
4 Conversion phase of the project 13 days Wed 25-12-19
4.1 Giving training to the project 5 days Fri 13-12-19
4.2 Getting approval for the project 2 days Tue 10-12-19
4.3 Reviewing the project 6 days Wed 18-12-19
4.4 Identifying the project checklist 2 days Fri 20-12-19
4.5 Written status for the project is determined 2 days Tue 24-12-19
4.6 Project stakeholders sign off 2 days Tue 24-12-19
4.7 Closing the entire project 1 day Wed 25-12-19
M4 Milestone 4: Finishing the project conversion phase 0 days Wed 25-12-19
Pricing
The price that is utilized for successfully redeveloping the website of PHL is around $265,000. It is found
that the table that is given below showcase on the price that is mainly needed for different phases and activities of
the project along with the project cost structure.
WBS Project activities and phases Price Cost structure
0 Redeveloping website of PHL $265,000.00
1 Planning phase $30,000.00
1.1 Undertaking analysis on the needs of the
organization $3,000.00 Business analyst, Team
members
1.2 Determining ways to resolve the issue $2,000.00 Business analyst
1.3 Creating contract as per the agreement $6,000.00 HR manager
1.4 Recruitment of project staffs $9,000.00 HR manager
1.5 Contractor procedure of selection $0.00
1.6 Contractor selection $5,000.00 Project manager
M1 Milestone 1: Statement of work released $5,000.00 HR manager
2 Website designing $145,000.00
2.1 Gathering various types of ideas $5,000.00 Business analyst, Team

© 2017 Pashendale Holdings Ltd Statement of Work 4
members
2.2 Determining various types of ideas $9,000.00 Business analyst, Team
members
2.3 Making changes within the design of the
project $85,000.00 Project designer
2.4 Project feasibility checking $8,000.00 Financial manager
2.5 Project budget analysis $10,000.00 Financial manager, HR
manager
2.6 Proposal development for the project $28,000.00 Project manager, Project
planner
M2 Milestone 2: Approval for the next project
phase $0.00
3 Implementation phase $60,000.00
3.1 Development of prototype as per the new
design $9,000.00 IT developer
3.2 Developing the project database $8,000.00 Database administrator
3.3 Validating the code for developing the website $7,000.00 Coder
3.4 Cross-browser testing $4,000.00 Tester
3.5 Optimizing the entire website $5,000.00 Application manager
3.6 Website development $15,000.00 Application manager, IT
developer
3.7 Development of content pages for the entire
project $3,000.00 Application manager
3.8 Proper features of navigation for the project $2,000.00 Coder, IT developer
3.9 Adding important information within the
project content pages $4,000.00 Application manager
3.10 Using review as well as proper project testing $3,000.00 Tester
M3 Milestone 3: Finishing the project
implementation $0.00
4 Conversion phase of the project $30,000.00
4.1 Giving training to the project $15,000.00 Trainer
4.2 Getting approval for the project $1,000.00 Project manager
4.3 Reviewing the project $6,000.00 Project manager
4.4 Identifying the project checklist $2,000.00 Project planner
4.5 Written status for the project is determined $3,000.00 Project manager
4.6 Project stakeholders sign off $1,000.00 Project planner
4.7 Closing the entire project $2,000.00 Project manager
M4 Milestone 4: Finishing the project conversion
phase $0.00
Acceptance Criteria
The criteria as per which the organization PHL decides to accept the project such that they would get
benefit after implementing the project. The acceptance criteria for website development project are mainly illustrated
below:
Rich in contents: If the website that is redesigned must have the capability of having more information
about the client as well as the organization that are helpful. Additionally, if the developed interface work properly
without creating difficulty then it can be analyzed that the project will be accepted by the entire organization.
Execution of the project: If the website of PHL gets redeveloped within 25of December 2019 by using
$265,000 such that all the objectives and goals of the organization gets accomplished then PHL will accept the
entire project successfully.
Tailored construction solution: The website that is redesigned for the organization have user friendly

© 2017 Pashendale Holdings Ltd Statement of Work 5
interface for the clients and generally helps in improving the entire customer interaction within the entire company.
Acceptance
The contractor named below verifies that the terms of this Statement of Work are acceptable. The parties
hereto are each acting with proper authority by their respective companies.
Pashendale Holding Ltd [Contractor company name]
Company name Company name
Full name Full name
Title Title
Signature Signature
Date Date

© 2017 Pashendale Holdings Ltd Statement of Work 6
Bibliography
Andersen, E.S., 2016. Do project managers have different perspectives on project management?. International
Journal of Project Management, 34(1), pp.58-65.
Badewi, A., 2016. The impact of project management (PM) and benefits management (BM) practices on project
success: Towards developing a project benefits governance framework. International Journal of Project
Management, 34(4), pp.761-778.
Hornstein, H.A., 2015. The integration of project management and organizational change management is now a
necessity. International Journal of Project Management, 33(2), pp.291-298.
i, H.L., Jia, X., Lu, F.Q. and Huang, M., 2017. Schedule risk management of it outsourcing project using
negotiation mechanism. In Proceedings of the 23rd International Conference on Industrial Engineering and
Engineering Management 2016 (pp. 29-33). Atlantis Press, Paris.
Joslin, R. and Müller, R., 2015. Relationships between a project management methodology and project success in
different project governance contexts. International Journal of Project Management, 33(6), pp.1377-1392.
Kaiser, M.G., El Arbi, F. and Ahlemann, F., 2015. Successful project portfolio management beyond project
selection techniques: Understanding the role of structural alignment. International Journal of Project
Management, 33(1), pp.126-139.
Kivilä, J., Martinsuo, M. and Vuorinen, L., 2017. Sustainable project management through project control in
infrastructure projects. International Journal of Project Management, 35(6), pp.1167-1183.
Martens, M.L. and Carvalho, M.M., 2017. Key factors of sustainability in project management context: A survey
exploring the project managers' perspective. International Journal of Project Management, 35(6), pp.1084-1102.
Papke-Shields, K.E. and Boyer-Wright, K.M., 2017. Strategic planning characteristics applied to project
management. International Journal of Project Management, 35(2), pp.169-179.
Ramazani, J. and Jergeas, G., 2015. Project managers and the journey from good to great: The benefits of
investment in project management training and education. International Journal of Project Management, 33(1),
pp.41-52.
Samset, K. and Volden, G.H., 2016. Front-end definition of projects: Ten paradoxes and some reflections
regarding project management and project governance. International Journal of Project Management, 34(2),
pp.297-313.
Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project success and on
the execution of business strategies. International Journal of Project Management, 33(1), pp.53-66.
Svejvig, P. and Andersen, P., 2015. Rethinking project management: A structured literature review with a critical
look at the brave new world. International Journal of Project Management, 33(2), pp.278-290.
Todorović, M.L., Petrović, D.Č., Mihić, M.M., Obradović, V.L. and Bushuyev, S.D., 2015. Project success analysis
framework: A knowledge-based approach in project management. International Journal of Project
Management, 33(4), pp.772-783.