Business Pitch: 'Stay Fresh with Coffee' - A Startup Business Plan

This presentation outlines a business pitch for "Stay Fresh with Coffee," a startup aiming to provide quality coffee products. It identifies the potential problem of limited financial resources and explores key assumptions regarding market demand and regulatory influence. These assumptions are tested to validate the business idea's profitability, focusing on fulfilling customer demands with high-quality offerings. Key activities and resources, including employees, capital, physical assets, and effective management, are crucial for success. The analysis also considers main competitors in the disposable and reusable product market, emphasizing the company's competitive advantage through reasonable pricing and environmental awareness. The pitch concludes by highlighting the importance of these elements for establishing a viable and competitive coffee business.

BUSINESS PITCH

INTRODUCTION
• The business proposal and the reasoning as to why it is likely to succeed relies on the
basis of deriving key business success to a business firm.
• This presentation pitch will evaluate on the idea of providing quality products offered to
customers. A business plan for “Stay fresh with coffee” is being presented that offers a
wide range of coffee in its operational region.

THE PROBLEM/UNMET NEED, WHO IS EXPERIENCING IT, THE
SCALE OF THE MARKET AND YOUR SOLUTION
• The major problem of lack of financial resources could be faced by the start-up business
plan for “Stay fresh with coffee”.

THE KEY ASSUMPTIONS, HOW DID YOU TEST THEM AND THE
MAIN FINDINGS?
• The demand of coffee products remains the same.
• There is less or no influence of legal authorities at the region.
• The provided assumptions would be tested on the basis of

THE IDEA MAKES MONEY AND GENERAL FINANCIAL
COSTS/INCOME STREAMS?
• The chosen idea will make money by fulfilling the demands of the customers and
producing the best quality products for the customers.

KEY ACTIVITIES/RESOURCES, AND MAIN COMPETITORS AND
ADVANTAGES OVER THEM


Key resources


Explanation


Employees
These resources are important for the company to be more creative in the sector and these are the most
valuable key resources of the company.


Capital
It is one of the important resources in order to start the business. Such as cash, credit, and many others. It
will be useful in paying the rents, branding, expense, employees, marketing, and many others.


Property, Equipment, raw material, physical
resources


These are the tangible resources that are the basic material for providing the final offering to the
customers.


Management
Without guidance from management the company will not be able to attain the desired objectives of the
company.

MAIN COMPETITORS
• Main competitors will be the companies who are manufacturing disposable products,
reusable plastic cups, or the one that provides flexible packaging solutions to the
customers. Our company will provide the products at a reasonable cost by spreading
more awareness about environmental issues.

CONCLUSION
• From the above information, it can be concluded that there are various resources
that are required for setting the new business idea. This includes taking into consideration
several problems associated with the brand, competition, key assumptions, financials and
a list of key resources.

REFERENCES
• Sewell, G., 2021. Surveillance: A Key Idea for Business and Society. Routledge.
• Le Dinh, T., Vu, M.C. and Ayayi, A., 2018. Towards a living lab for promoting the digital
entrepreneurship process. International Journal of Entrepreneurship, 22(1), pp.1-17.
• Boone, L.E., Kurtz, D.L. and Berston, S., 2019. Contemporary business. John Wiley &
Sons.