THE101 Case Study: StayWell Hospitality Group - Tourism, Events

This case study report provides an analysis of StayWell Hospitality Group Pty Ltd, an Australian company operating in the hospitality industry. It examines the company's history, current operations, and its interaction with different organizations. The analysis covers economic, socio-cultural, and environmental factors impacting the company, including the influence of mass media, changing customer preferences, environmental concerns, and economic trends like exchange rates and recession. The report also offers recommendations for future strategies to address social, economic, environmental, and cultural trends, focusing on collaboration with airlines and adapting to local cultures. It concludes by highlighting the risks and opportunities StayWell faces in the Asia-Pacific region and emphasizes the importance of staff development.

INTRODUCTION TO TOURISM,
HOSPITALITY, AND EVENTS

Contents
Introduction...........................................................................................................................................2
The case study report brings out a discussion on a company that operates within Australia in the
hospitality industry. This report has analysed the stay well hospitality group pty ltd. in terms of
economic, socio-cultural, and environmental factors. The report also describes the past operations and
current operations of the company. The company is a renowned hospitality organisation based in
Sydney, Australia (Stay Well, 2019). The discussion carries out an impact and engagement of
different tourist, event, and hospitality industry. Further, it analyse the impact of certain trends such as
socio- cultural, environmental, and economical. At last, this report summaries some recommendations
and have identified some future strategies in order to address the social, economic, environment, and
cultural trends (Stay Well, 2019)...........................................................................................................2
History and current operations of StayWell Hospitality Group.............................................................2
Interaction with different organisation...................................................................................................3
Socio-cultural factors-...........................................................................................................................3
Recommendation-.................................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

Introduction
The case study report brings out a discussion on a company that operates within Australia in
the hospitality industry. This report has analysed the stay well hospitality group pty ltd. in
terms of economic, socio-cultural, and environmental factors. The report also describes the
past operations and current operations of the company. The company is a renowned
hospitality organisation based in Sydney, Australia (Stay Well, 2019). The discussion carries
out an impact and engagement of different tourist, event, and hospitality industry. Further, it
analyse the impact of certain trends such as socio- cultural, environmental, and economical.
At last, this report summaries some recommendations and have identified some future
strategies in order to address the social, economic, environment, and cultural trends (Stay
Well, 2019).
History and current operations of StayWell Hospitality Group
Till 2016, StayWell Hospitality Group was Australia`s private owned group founded in 2006.
However, in 2017, the group announced a notice of correction to notice of Acquisitions of
staywell hospitality group pty ltd. The company is headquartered in Sydney, Western
Australia. After acquisition, staywell has announced long-term agreement in order to deliver
company`s first park Regis in Western Australia. The company mainly operates with two
high profile hotel brands such as Leisure Inn and Park Regis. The company is growing its
hotel network and it is numbering other 30 properties across India, Australia, UAE, US,
Singapore, and Indonesia. The company provides a wide range of sophisticated corporate
services starting from revenue generation with the help of finance, human resources,
technology solutions, training, operational management, and asset management. The
company has its own in-house legal team, which provides legal services to the group.

The company is currently operating with price hotels and it is one of the largest hotel
management in Asia pacific. These two companies together offers a diverse portfolio of
certain properties with a combined network of nearly 75 hotels operating worldwide. Every
brand offers guest quality experiences that range from luxury lifestyle to midscale. The
company has set a strategic goal of delivering 250 hotels ranging from medium to long-scale.
Interaction with different organisation
Currently, prince resorts operate in a combined network of 50 hotels, 31 golf courses and
other 10 ski resorts. Staywell has a network of 25 open and operating hotels. StayWell has
two other strategic partners in the same industries named as Manhatton hotel group as 19
hotels in china and Cristal group in middle east for 11 hotels. stayWell faces challenges in
standardising its infrastructure due to the issue of isolation. Although, the company is
halfway to achieve its goals by enabling connected business where the company can provide
reliable IT system and embrace innovation. The strategy is to enhance customer experience
by providing those smart rooms and other innovated technology devices. As the company
says, it is mandatory to interact multiple chain based reactions and other chain interactions
either external or internal. The company has to adapt with the changing ecosystem. The
company claims that it enable connected business environment that would mean greater
speed, information flow, leverage, security, and agility for the stakeholders and the company.
The company has to contact with the tech and IT leaders where they face a lot of challenges.
Initially, the company have chosen normal business models and tech chiefs where process
optimisation and cloud services are necessary to stay competitive.
Socio-cultural factors-
Mass media has high influence among the Australia`s people. StayWell hospitality group pty
ltd can take the advantage in order to position itself among prospects future consumer with

the help of higher advertisement. Diversity among religions can affect the spending and
buying habit. As staywell hospitality group pty ltd. targets middle and high class people. As
per the market analysis, it is observed that 67.9% are within the age group of middle and
high-class people who are prime customers. Customers in the Australian market can be easily
targeted, as there is a large number of homogenous people. Moreover, it has been observed
that there are large number of immigrants that is a good sign of capturing market. Growing
and changing preferences of customers shape the tourism and hospitality industry as young
and rich people are in favour of personal accommodations (Kim, & Jeong, 2018).
The social aspect of tourism also includes the development of tourism destination but there is
always a risk of losing the local culture, loss of identity, lack of natural resources, loss of
natural attractiveness, and also lack of education on destination due to dominancy of tourism
facilities. Lack of education decreases the quality of services due to lack of general
knowledge and insufficient professional development (Kim, & Jeong, 2018). The company
have some disadvantage over its tourism-oriented, and conferences and infrastructures for the
sake of their long-term image (StayWell, Pty Limited, 2018).
Environmental factors- The Company has its hotel near oceans with a thought to provide
sublime experience. The company efforts to create certain environment offices where it is
quite expensive because the company will have surface artificially both green and floral area.
It becomes difficult for the company to take care of watering and providing irrigation on such
lands and protecting them from severe high temperatures. Great care has to be taken into
consideration in order to make convention proof from environment. Apart from this, it has
been noticed that the focus of the tourists have shifted to ecotourism. UN has identified 2017
as international year of sustainable tourism for development. Other environmental concerns
that are important for tourist includes operators that further includes transport operators,
restaurant brands, and hotel brand. After managing the ecological impact in order to manage,

the waste, other concerns are important for tourism operators (Computerworld, 2018). I. In
the lean seasons, when customers or travellers do not flock around the equator due to high
temperature. Furthermore, frequent weather changes with soothing environment can attract
many customers (Sheehan, Grant, & Garavan, 2018).
Economic trend- the company is exposed to many economic issues such as fluctuation in the
exchange rates, recession. Sydney is recognised as a metropolitan Sydney, which is among 16
greater city Statistical Area and is most populous in Australia. Sydney is the economic central
attraction that accounts for 20.1% of national GDP. Pacing growth opportunities in the
tertiary sector and finally increase in PDI (personal disposable income) can help the company
to grow fast (Computerworld, 2018). I. If Australia is facing recession growth of 0.5% with a
combination of 2-3% inflation, and an unemployment rate of 5.7% can increase the
opportunity for the people around Sydney and other places that which is near to the group of
hotels (Kim, Lee, & Fairhurst, 2017). There are various tax concerns that affect the
Australian tourism such as tax rate, sales tax, corporate tax of nearly 30%, and progressive
taxation system. Situation of home country is always very high as a significant
unemployment rate of 5.7% can affect the frequent flyers while decorating the overall
lifestyle of Australians and their economic activities Computerworld, 2018).
Recommendation-
The company has set a defined strategy in order to grow the portfolio in the next three years
to a network of more than 100 hotels in South East Asia, Europe, Australia, and India. The
company should start collaborating with the Airlines and engage some of their staff at the
Airlines especially when the flight lands in order to attract customers. After conducting, the
research in every country where the company has started operating is important as it helps the
company to modify its value and culture related to that particular country. Before hiring the

employees, the company should conduct interview related to business and hospitality
etiquettes and if they find some of traits in any person, the company can treat them future.
Conclusion
From the above discussion, it can be said that staywell hospitality group pty ltd. is exposed to
several risk even when it is Australia-based. As in 2019, the company has planned of
targeting Asia and pacific countries and also the company can operates in free style of
agreements in international trade. The interest rate of the Australia is relatively low that allow
the company to invest and 4 other kuch partners paying partners that have frequent travellers
for each trading company. The above discussion has brought out discussion on these certain
factors such as social, environmental, economic and opportunities and finally
recommendation can overcome problems by improving the staff members.

References
Computerworld, (2018). IT chiefs urged to take steps towards connected business. Retrieved
from: https://www.computerworld.com.au/brand-post/content/640452/it-chiefs-urged-
to-take-steps-towards-connected-business/
Kim, H. J., & Jeong, M. (2018). Research on hospitality and tourism education: Now and
future. Tourism management perspectives, 25, 119-122.
Kim, S. H., Lee, K., & Fairhurst, A. (2017). The review of “green” research in hospitality,
2000-2014: Current trends and future research directions. International Journal of
Contemporary Hospitality Management, 29(1), 226-247.
Sheehan, M., Grant, K., & Garavan, T. (2018). Strategic talent management: A macro and
micro analysis of current issues in hospitality and tourism. Worldwide Hospitality and
Tourism Themes, 10(1), 28-41.
Stay Well, (2019). SWHG PRIVACY POLICY. Retrieved from:
https://www.staywellgroup.com/privacy-policy/
StayWell Holding, (2018). StayWell Holdings and Prince Hotels Inc. expand The Prince
Akatoki brand to China. Retrieved from:
https://www.staywellgroup.com/news/staywell-holdings-prince-hotels-inc-expand-
prince-akatoki-brand-china/
StayWell Holdings Pty Limited, (2018). About StayWell. Retrieved from:
https://www.staywellgroup.com/
StayWell, (2016). Australia’s largest privately owned hospitality group signs first hotel in
Western Australia. Retrieved from: https://www.staywellgroup.com/news/australias-
largest-privately-owned-hospitality-group-signs-first-hotel-western-australia/