Social Media Footprint Analysis of Steam Valve Corporation - INF20011

This report analyzes the social media footprint of Steam Valve Corporation, a leading digital game distribution company, focusing on its presence on Instagram and Reddit. The analysis reveals a significantly more active presence on Reddit, where the company operates several subreddits, including an official community that provides updates and resolves user issues, and discussion forums. In contrast, Steam Valve Corporation's Instagram presence is weak, with multiple accounts and minimal activity. The report highlights the engagement on Reddit and the company's responsiveness to customer concerns. The findings suggest that while the Reddit presence is noteworthy, improvements are needed for its Instagram profiling to enhance its overall brand visibility and customer engagement. The report is based on the group assignment for Swinburne University INF20011 Mobile Business and Social Media course.

Social Media Footprint of Steam Valve Corporation
Steam Valve Corporation is among the leading organizations for distribution of digital games.
Launched in the year 2003, the company has gained a high amount of popularity for its contributions
over time. This section includes a detailed understanding of the social media footprint of Steam
Valve Corporation on two main platforms, that is, Instagram and Reddit. While the Instagram
account is not very active, there are considerable number of members who follow the updates by the
company on Reddit.
The Steam Valve Corporation has about 5 profiles on Reddit.com. The search results showcase
varied subs formalized for different purposes. The Official Profile of Steam Community shares
updates and information on the software. It also resolves any problems that the users have faced until
now. Apart from this, there exists a sub for news and discussions about the Software, the
organization and the games that are in existence or in production. On both these channels, the
company has also been sharing articles that consist of added information about their achievements
and success stories with notable brand names. A separate channel for discussion on play, proton,
rumours, opinions and new products exist. The official community of Steam Valve Corporation on
Reddit has over 688,000 members while other pages have members in a range of 30,000 to 40,000
(Reddit.com, 2019).
On the other hand, upon analysis of the Instagram page eleven different accounts of Steam Valve
Corporation were identified. Even though the companies have multiple accounts; however, their
presence on Instagram is very weak. Its even difficult to judge which page is the official one as the
naming and overall presence of the accounts are more or less the same. The maximum number of
followers on one account were 138 with 1 post made. The other accounts of the company were
identified to be idle without any posts or followers (Instagram.com, 2019).

The analysis of the accounts at Reddit was highly fruitful as it gives insight into the activity of the
company and its resolve in turning the organization into a brand name. The comments sections
include grievances of customers which are tactfully resolved by the company. The other members
have also assisted their fellow members in resolving problems being faced. The engagement on this
social media platform is high and comments on every post showcase the popularity of the software
promoted by the organization. The profiling and footprint of Steam Valve Corporation on Reddit is
noteworthy but much work on the Instagram profiling is required to be done.
References:
Instagram.com. (2019). Steampowered.tr. Instagram.com. [online]. Retrieved from:
https://www.instagram.com/steampowered.tr/. [Accessed: 4 October 2019]
Reddit.com. (2019). Steam. Reddit.com. [online]. Retrieved from: https://www.reddit.com/r/Steam/.
[Accessed: 4 October 2019]