Leadership Strategies for Stella McCartney House: A Detailed Report

This report provides a comprehensive analysis of leadership skills, focusing on the case study of Stella McCartney and her partnership with LVMH. The report begins with an executive summary and table of contents, followed by an introduction that highlights the importance of adapting to new business domains. The case summary outlines the agreement between Stella McCartney and LVMH and the initiatives taken to accelerate the brand's global development. The report then delves into how to build a vision and provide strategic directions, emphasizing the importance of collective decision-making and stakeholder feedback. It explores the significance of teamwork, detailing the composition of teams, advantages of teamwork, virtual teams, and culturally mixed teams. The report also examines the application and adaptation of appropriate leadership styles for the enterprise, providing recommendations for effective change management and team development within the Stella McCartney House. Finally, the report concludes with a summary of the key findings and recommendations.

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Running head: Leadership Skills (LX3) Master Global Brand and Fashion Management
Leadership Skills (LX3) Master Global Brand and Fashion Management
Name of the Student
Name of the University
Author Note

Leadership Skills (LX3) Master Global Brand and Fashion Management
Executive Summary
The given paper is based on the case study of Stella McCartney. The Stella as a brand will get
into an association with the various other businesses and in line with this, the given report is
essentially focused on the formation of the Team and its associated development. The report
follows a structured format whereby the case summary is followed by the team development and
the leadership skills. Certain recommendations have also been provided.

Leadership Skills (LX3) Master Global Brand and Fashion Management
Table of Contents
Introduction......................................................................................................................................3
Case summary..................................................................................................................................3
How to build a vision and how to give strategic directions to the company...................................4
Teamwork........................................................................................................................................5
Composition of teams......................................................................................................................7
Advantages of team works...............................................................................................................9
Virtual teams..................................................................................................................................10
Mix cultured teams........................................................................................................................11
Application and adaption of Appropriate Leadership style for the enterprise...............................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

Leadership Skills (LX3) Master Global Brand and Fashion Management
Introduction
The expansion of business operations is often considered to be a rather difficult
procedure which is often adapted by the different enterprises as present in the industry. However,
in consideration of this, it can be considered to be essentially critical for the business to see to it
that they are being able to adapt to new business domains in the right manner (Walker and Aritz
2015). Hence the primary focus of this study lies on identifying the case study summary of the
Stella McCartney and identifying the way in which the business would be essentially required to
identify an appropriate medium of establishing the business objectives and strategic vision.
Along with this, the key to team development will also be identified critically. This will
contribute towards understanding the manner in which the study will be able to engage in
effective recommendations for the implementation of the operational efficiency.
Case summary
The Stella McCartney and LVMH have arrived at an agreement with consideration to
which, they will be able to essentially develop the Stella McCartney House. The new partners of
the business have undertaken adequate initiatives in order to assist Stella McCartney house to
accelerate in the worldwide development of the business and strategy initiatives. Hence, from the
given set of initiatives it can be rightfully mentioned that the enterprise has been able to take
sound initiatives in order to accelerate the growth of the enterprise and additionally, also be able
to undertake various initiatives with the help of which, the enterprise will be able to undertake
adequate market share and function to its overall initiatives. The brand has been successfully
able to achieve many goals since its launch and the partnership and association with the LVMH
will assist the business in establishing a sound relationship, with the help of which they will be

Leadership Skills (LX3) Master Global Brand and Fashion Management
able to engage in effective relationship building with the various parties. In addition to this, it
becomes essential to understand that, when the strategic vision will be set accordingly, it will
help in establishing a successful partnership with the different participants as present in the
enterprise. Additionally, it will also assist the different enterprise members.
How to build a vision and how to give strategic directions to the company
The enterprise has to gain an understanding that the first step in writing a vision
statement is determines the role of the business and the manner in which the small businesses
will be successfully able to gather the insight of the various members of the firm (Saleem 2015).
This is because, a collective decision making has to be conducted and for an enterprise to be able
to engage in long term success, the firm is essentially required to ensure that it will be able to
capture a range of employee voices. According to Arnold et al. (2015), the collection of
individual stakeholder interviews is also an effective manner using which the firm will be able to
form a strategic vision for the firm and gain an honest feedback. The different stakeholders will
be able to provide a sufficient feedback using which the vision statement can be prepared in an
effective manner.
The vision of an enterprise helps in setting down the destination, guiding the strategy of
the firm, formation of action plans and thereby leading to long term success. Hence, to determine
the vision of the firm, the formation of the vision becomes essential. Therefore, in this case Stella
needs to undertake an aim with the help of which the different employees will be successfully
able to engage in long term success and a collective vision needs to be built up accordingly. A
good strategy can be stated to be one which helps in envisioning the future, and in line with this,
also assists in ensuring that, the firm can extent its competitiveness in the market (Yahaya and

Leadership Skills (LX3) Master Global Brand and Fashion Management
Ebrahim 2016). The vision of a firm also comprises of various tactics which can be made use of
in order to see to it that, the enterprise is being able to see to it that, the vision remains with the
firm employees and the firm is being able to innate a sense of pride in all the employees.
Teamwork
Very often a single individual is not capable of undertaking decisions on their own and
require the support and guidance of others to come to an effective solution (Bergamini et al.
2016). When a group of these individuals come together in agreement that helps them to attain
the objective of accomplishing a task it is known as team effort. In regard to this the teamwork
may be known as the sum of the efforts which are taken by the different members of the team
who achieve the goals of an organization (Hoffmann, Wulf and Stubner 2016). The teamwork
which is undertaken by the team is known as the backbone of the enterprise. Every member of
the team is required to contribute in his best possible way, as per the pre-defined goals and
understand that the individual performances cannot be counted, and collective performance has
to be taken into consideration.
Stella McCartney would be required to understand that the teamwork is an essential part
of any transition and the enterprise would have to comprise of teams whereby tasks are
performed by different individuals who collaborate together. The objective of the team can be
anything ranging from delivering a service, creating a product, writing a report on making a real
decision (Serra and Kunc 2015). The shared responsibility of the team members is a key aspect
of the team and in consideration of this, the teamwork processes by which the enterprise may
perform are common to every team and these procedures may be known as transition process,
action process and interpersonal procedures. Given below are the three processes involved:

Leadership Skills (LX3) Master Global Brand and Fashion Management
The transition processes
For Stella McCartney , the first process is known as a transition process. In this procedure
the team is required to set the main objectives which involves the mission analysis, the goals
specifications and strategy formulation (Stokes et al. 2016). In the mission analysis the team
needs to establish an understanding of the main reasons why they have gathered together in an
organization. In the goal specifications, that identification of the enterprise needs is required to
be formulated and the work needs to be divided amongst the various members and lastly in the
strategy formulation a course of action to enable the team to reach a decision has to be
formulated (Aga, Noorderhaven and Vallejo 2016).
Action process
The next step which has to be taken by the Stella McCartney is the action process. In this
procedure, the team actually performs the work which has been planned in the previous step. The
most important aspects of this process comprise of the monitoring of goal and sharing a sound
feedback system coordination and taking support. In the monitoring system, milestones and goals
are required in the team so that the progress can be tracked (Daft and Marcic 2016). Followed by
this, the monitoring system also involves tracking the use of the team resources like the finances
and the efforts of the people. The coordination procedure in the team aims to certify that the
members have been able to contribute equally and lastly taking support means that assistance is
taken from management so as to ensure that the team is on the right track (Aga et al. 2016).
Interpersonal process
The last process involved in a teamwork which has to be undertaken by the Stella
McCartney can be stated to be the interpersonal processes. The interpersonal processes comprise

Leadership Skills (LX3) Master Global Brand and Fashion Management
of activities which generally tend to occur during the transition as well as the action process.
These procedures often include various barriers which may be faced by the team in getting the
operations successfully implemented (Daft and Marcic 2016). One of the most common type of
interpersonal processes which might occur can be stated to be the conflict management. When
many people are involved in a team, the conflicts are bound to occur and the main target of the
team leader in such a case should be to set conditions so that the disagreements can be avoided
and all the goals can be achieved successfully.
The motivation and confidence building activities also form and integral part of the
interpersonal procedures of the Teamwork. In these procedures it is important for the enterprise
like the Stella McCartney to ensure that the different members are willing to contribute to the
firm and additionally the ability of individuals can be enhanced (Brunner et al. 2015). The last
step is the affect management where the team members to regulate their emotions and work with
one another.
Composition of teams
The team composition can be described as the overall mix of characters of the different
members were present in the team. The basic attributes that generally contribute to the team can
be stated to be the age and demographics, skills, experience, culture, ability and other such
factors which make the team unique (Che Ibrahim, Costello and Wilkinson 2015). Hence, the
management at the Stella McCartney has to understand that all the members are unique and
hence the composition of the team which is generally formed is bound to get into a conflict.
Therefore, it is the duty of the team leader and the members as well to understand that they are
required to handle these team conflicts effectively and understand the significant differences

Leadership Skills (LX3) Master Global Brand and Fashion Management
which exist between multicultural teams and virtual team so that the objectives of the enterprise
can be achieved successfully and the organization is able to progress (Knockaert, Bjornali and
Erikson 2015). Given below are the different attributes and practices with generally make a team
different.
Team size
The team size has a significant impact on the overall composition of the team. The team
size is usually determined by the purpose of the team and the individual expectations out of it.
When the project is generally very big, the size of the team depends accordingly. However, a
larger team size is bound to contribute to larger conflict and a small team size is known to make
the members blend with one of the easily hence it is the duty of the enterprise to ensure that an
optimal group size is selected effectively.
Homogeneous versus heterogeneous
The homogenous team can be stated to be those teams where the background of the
different team members is generally the same. The homogenous teams perform much better due
to the similarities and experience and in consideration of this, the heterogeneous teams tend to
perform better do the diversity and diverse ability to be perform better (Bose et al. 2015).
However, it was found initially the homogenous teams generally tend to perform in a better
manner than the heterogenous teams but then, these aspects lose out in the long run when the
group creativity tends to prosper, and the leader is able to handle conflicting situations (Aga,
Noorderhaven and Vallejo 2016). Hence when the team members are different from one another
in regard to the race and culture they can contribute from their experiences and arrive at a better
result. It is for this reason that the demographically different multicultural team are preferred by

Leadership Skills (LX3) Master Global Brand and Fashion Management
an enterprise so that they can solve the situation and attain the objectives with viewpoints and
inputs from all the perspectives. Gender is another crucial factor for the demographic team
composition. (Ferreira 2017). The men and women often perform differently and hence there
may be clashes in the preference of power distribution and the behavioral norms. It has been
found that a team is more generous and equalitarian when the women members are in majority. It
is for this reason it is important to be mix diversity for better team performance (Dyer Jr 2015).
The knowledge skills and abilities of the different team members also has an influence on
the overall performance of the team and form a point of distinction in the composition of
different virtual team members (Pillay et al. 2016). Usually the main focus of a team is able to
carry out the job significantly better than similar skill employees and hence, when different
skilled individuals come together, they perform much better than the other members of the team
where the skills are similar.
Advantages of team works
As discussed earlier, the teamwork can be understood to be beneficial for the enterprise.
Given below are the ways in which teamwork tends to benefit the work of the enterprise.
1. It enhances the creativity and learning
The teamwork is generally preferred by the enterprise because it tends to assist the firm in
learning and integrating. If the various different background members work together in a team
and brainstorm the ideas for the organization like the Stella McCartney, the goals can be
achieved successfully (Binder 2016). Hence collaborating in a team and related procedures
provide scope for learning and provide the firm with the best possible solution.

Leadership Skills (LX3) Master Global Brand and Fashion Management
2. Blends complimentary strength
As understood earlier the team will comprise of different individuals coming together from
various backgrounds and to work together in a team, their strength has to be blended. This
teamwork will require them to blend the complimentary strength to achieve success.
3. Teaches various conflict resolution skills
Conflict management skills are essential for an enterprise and will be required by the
various team members when they are working together as a team and hence, in consideration to
this, it becomes essential critical for the organization to ensure that they are successfully being
able to learn how to resolve conflicts (Tulung and Ramdani 2016).
4. Risk taking spirit
The risk-taking aspect is also essential to a team and in consideration of this, it becomes very
effective for the different members of a team to have adequate risk-taking spirit. In line with this,
it becomes effective for the different members to learn how to get into an effective risk-taking
persona and achieve goals.
Virtual teams
The virtual teams can be understood to be a group of people who continue to participate
in organization activities in the common project but with the help of a virtual and visual work
environment which is usually creative and balanced through the software and information
technology (St Pierre, Hofinger and Simon 2016). The virtual team management is a foundation
for managing these employees who aim to work together and carryout organizational activities.
The virtual team has common goals as well as the advantages but in consideration of this, very

Leadership Skills (LX3) Master Global Brand and Fashion Management
often, virtual team as a concept has various advantages which tends reduce transportation cost
for the organization, leads to instant communication and information exchange, reduce rent as it
is technology related. The different disadvantages which can arise can be stated to problems to
understand others and establish good leadership and lastly unfitness for the projects which
require on-site discussion. Hence, in this scenario, the Stella McCartney as an enterprise would
be required to verify that, they are being able to understand these aspects of the virtual teams and
take decisions accordingly.
Furthermore, the enterprise must ensure that it is being able to use a common and
collaborative system for the virtual team management so that they are able to communicate with
each other effectively and secondly it has sufficient access to automation so that the things get
done faster (Rothaermel 2017). When the teams are present in different time zones and
geographical location, it is important that automation assists all the functioning.
Mix cultured teams
The multicultural teams comprise of various members with different experiences and of
members who are unlike one another and it takes longer to get used to that habits of the different
team members, but the end result is known to be successful in the future. Hence, it is important
for them to understand that the multicultural teams need to be set in a manner such that they are
being able to follow each other and maintain a strong bond (Aga, Noorderhaven and Vallejo
2016). The team leader would be required to see to it that he is able to manage the multicultural
team effectively as some of these aspects of communication, time management, multifaceted
view of the issues and the management role may form issues. (Hambrick 2015). Firstly, the
communication in a multi cultured team needs to be arranged in a manner such that each member

Leadership Skills (LX3) Master Global Brand and Fashion Management
can understand what problem lies and how they need to get the job done. The management of
time is also very important because they are required to contribute effectively to the performance
of the organization. The manager is required to manage the diverse members and understand and
cooperate with the different diverse background and base of the team members so that the
perspective of one individual with different background is able to cooperate with another
member and a conflict is in control.
However, the aspect about the deep understanding of the culture needs to be instilled in
the various members of the team and the various members of the enterprise need to communicate
effectively with one another (Lockwood 2015). The management needs to ensure that the various
perspectives of the team can perform effectively. In order to address the team and organizational
objectives with concept of time, the manager must ensure that the deadline is stated clearly and
all of them understand what the goal are. Hence the managerial role of the team members
influences the team performance effectively.
Application and adaption of Appropriate Leadership style for the enterprise
Leadership can be defined as the management of a team or a group of employees by one
individual in order to achieve organizational goals with respect to the current scenario of the
company. For Stella McCartney, it can be understood that the appropriate leadership style which
needs to be adopted by the leader is the transformational leadership style. The transformation
leadership style can be described as a leadership style where the leader tends to encourage and
motivate a different member and help them to grow in an organization (Tulung and Ramdani
2016). The transformational leadership style is accompanied by setting an example at the
executive level and assisting the different individuals to lead on the example. The

Leadership Skills (LX3) Master Global Brand and Fashion Management
transformational leaders generally inspire the workforce by building micromanaging teams and
allowing the employees to continue performing the same jobs and allows to give the employees
the freedom to perform well.
As a transformational leader or manager at Stella Mc Cartney, the leader would be
required to encourage the employees, set high performance standards within which the
employees with function, foster creativity in the work environment, build a sound company
culture and lay emphasis on that aspect such as corporation communication and authenticity. In
this style of leadership, it becomes the duty of the manager ensure that coaching and mentoring
the employees is integral and giving them an environment where they can cultivate creativity to
the maximum potential is also important (Tulung and Ramdani 2016). Hence the management
and leadership have a crucial role to play in ensuring that the Stella McCartney enterprise will be
able to carry out the transformation successfully.
Conclusion
Therefore, from the above analysis, it can be mentioned that on its new path, Stella
McCartney is essentially required to see to it that it is being able to manage the enterprise
operations in the right way and that team work, leadership and management is essential to
ensuring enterprise success. The report follows a structured format whereby the manner in which
the business will be required to set goals has been mentioned which is then followed by a critical
discussion on teamwork. The concepts of virtual teams and multicultural teams have also been
discussed. Sound leadership is essential to success and in consideration with this, the appropriate
leadership style for Stella McCartney has also been discussed.

Leadership Skills (LX3) Master Global Brand and Fashion Management

Leadership Skills (LX3) Master Global Brand and Fashion Management
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Leadership Skills (LX3) Master Global Brand and Fashion Management
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