Detailed Analysis and Evaluation of the Stoptober Health Campaign

This report provides a comprehensive analysis of the Stoptober campaign, a national health initiative aimed at promoting smoking cessation in the United Kingdom. The report begins with an introduction to the issue of smoking and the rationale behind the campaign, highlighting the adverse health impacts associated with tobacco use and the rise of mental health issues. It then delves into the background and objectives of the Stoptober campaign, launched in 2012, emphasizing its 28-day challenge to encourage smokers to quit. The report describes the campaign's strategies, including positive messaging and the use of various media channels. The report evaluates the campaign's findings, including quit attempts, campaign recognition, and the impact on individual behavior change. The report also includes smoking prevalence data and the potential effects on an individual's behavior by identifying the problem and reviewing evidence. Finally, the report concludes that the Stoptober campaign is successful and that it is crucial to quit smoking as soon as possible.

Science and Nursing

Table of Contents
INTRODUCTION...........................................................................................................................3
Researched a recent national health campaign.......................................................................3
Background to the campaign:.................................................................................................3
Describe the campaign:..........................................................................................................3
Identified and evaluated its findings in relation to the efficacy of agents and agencies etc...4
Smoking prevalence data with the help of graph representation:...........................................5
Evaluated its potential to effect change on an individual's behaviour....................................5
CONCLUSION ..............................................................................................................................6
References........................................................................................................................................8
Books and Journals .........................................................................................................................8

INTRODUCTION
Tobacco and Smoking is the bad habit, it is directly affects the health status of the body.
Many people in United Kingdom, are suffering from several problem but, it can saw that the
major problem is mental health related issues. People are filled with anxiety and stress due to this
they started smoking at the particular problematic time but with the respect of time, anxiety and
stress are gone but the particular people who smokes while in problem they can adhere the bad
habit of smoking and causes addiction into the body. With the respect of these issues government
and many communities makes the campaign related stop smoking. One of the famous campaign
in British is 'Stoptober'. This is the campaign which influences the people who smoking a lot. In
this poster, there is discussion about the Stoptober campaign, it's significance, outcomes from
this campaign and also discuss about the changement in individual behaviour and many
more(Abrams, 2022).
Researched a recent national health campaign.
Background to the campaign:
Health campaign are generally design for the awareness of the people related to health.
Stoptober was launched in 1st October, 2012 and entered it's eighth year of 2019. It is related to
the stop smoking and aware about the health status. The main objective of it is to motivates the
smokers to make a quit smoking attempts(Aragbuwaand Adejumo, 2021). Basically in this
campaign there is 28 days challenge of quit smoking because the research and survey says that, a
person is quitting smoking for 28 days that can increases the five times chances of quit smoking
permanently.
Since 2012, Stoptober has driven over 2.1 million quit attempts and the campaign aims to
inspire as many smokers as possible to make a quit attempt from 1 October and maintain it for at
least 28 days. In every year campaign, seek to approach and applying affords into the smokers
for stop smoking(Balint, 2018).
Describe the campaign:
In the year of 2012, the English department of health with the input an academic partner
in health designed a campaign called 'Stoptober' rather than focusing on the harms of smoking,
they are focused on the helping of social movement along a very specific task that is stop
smoking(Bonnevie and et. al. 2021). The health campaign that is Stoptober is runs by the

department of health in England, in which the challenge of 28 days starting on 1 October. This
campaign is runs on the bases of hopes, in which the individual is aware from there side to avoid
cigarette.
Positive messaging was used to build conflict, enhance message dissemination and
normalize quitting behaviour. Stoptober used traditional and new mass media channels to create
a mass quitting trigger and actively support a social movement around stopping smoking.
Smoking is very harmful for the body, it contains carcinogens that may cause cancer as well as it
directly affects the lungs that can arises many respiratory problem like COPD(Chronic
obstructive pulmonary disorder), asthma, bronchitis and many more.
Identified and evaluated its findings in relation to the efficacy of agents and agencies etc.
According to the independent evaluation techniques Stoptober campaign evaluated
the data in first set up of the Stoptober campaign quit attempts are 30,000 that is past year
smoker. In the year of 2012, the campaign started it can be saw that there are 50% of the
population are more participated in the stop smoking campaign of Stoptober. It was also seen
that many people are stop smoking in the month of October compared with the other months in
the same year. In the first year of Stoptober campaign or even in 1 months the data is estimated
an additional 3,50,000 quit attempts. They people are influenced by the campaign with the using
of standard calculating, the effective cost of intervention from the smoking that is 2.5% of the
results in permanent success saved approx 10,400 lives with this bad habits(Casimir, 2021).
There are several key performances indicators and target against each work are
mentioned below:
 Positive claimed action taken- 5.65 to 7.92%
 Total campaign action- 799,768 to 999,710
 Reported quit attempts- 10.26 to 12.40%
 Campaign recognition- 45 to 49%
 Reported continuous quit attempts (% of smokers reporting a quit attempt related to
Stoptober and still not smoking after one month) – 4 to 6%
In the year of 2019, The principles of Stoptober and main messages are cut through the ways
which are mentioned below:
 56% of the population are agreed that “Anything that makes me five times more ,likely to
quit the smoking it is good worth a try”. In comparison to the 50% of the last year.

 The ads of this campaign and challenge of 28 days that helps me to more likely to quit the
smoking. There are 52% of the population agreed with this statement. It productivity
increases from the last year that is 37%.
 This statement is also similar with the above statement in which the 38 percent of the
people are agreed with this statement. These ads makes person to stop putting it off and
stop smoking.
Smoking prevalence data with the help of graph representation:
Evaluated its potential to effect change on an individual's behaviour.
A behavioural change is defined as the change in which the person or individual changes
with their behaviour, it can be temporary and permanent that can vary on the individual
behaviour when compared to the previous behaviour(Gericke and et. al. 2019). In context to the
stop smoking campaign that is Stoptober, There are many hurdles in leaving smoking that can
face by an individual. It is because of the addition of nicotine develops into the body. The person
suddenly leave the smoking, it may cause many problems with an particular individual the
person feels low, headache, stress, anxiety, restlessness, trouble concentrating, appetite and
weight gain, craving and also face many types of problems.
There are some potentials to effects on a behaviour of an individual are mentioned below:

 Identify the problem – To identified the problem in which the person is identified their
problem. It is also analyses the what type of behaviour should be changed and why this
should be priority that can come over their good habit. In relation to the leaving
cigarette , first identify the situation of leaving smoking.
 Review the evidence – In which the individual find out the evidence that can help them
to guide. How it can helpful to leaving smoking.
 Draw a logic model – In this model in which the individual makes the plan of stop
smoking that can apply with the help of logic model in which the individual is hoping
achieve in the long run and also aims the target what resources will needs to do this(Vieta
and et. al. 2018).
 Evaluate the logic model – In the last step, the model is applied to an individual to stop
the smoking, to evaluate and take assessment of the particular individual.
To evaluate the smoking cessation, experts reached consensus on several items. For self-
reports, experts agreed that prolonged abstinence (6 or/and 12 months), point prevalence
abstinence (7 days), continuous abstinence (6 months), and the number of cigarettes smoked (7
days) are important outcome measures(Rahman and Khane, 2021).
CONCLUSION
From the above poster, it emphasizes that some people started smoking because they
have lot of stress and anxiety but after some time anxiety and stress are gone but the particular
people who smokes while in problem they can adhere the bad habit of smoking and causes
addiction into the body. This report also concluded that evaluation of its potential to effect
change on an individual's behaviour and explains finding the data of efficacy into the population
with the help of evaluation.

References
Books and Journals
Abrams, H.L., 2022. Postscript Presidential Health and the Public Interest: The Campaign of
1992. In ‘The President Has Been Shot’ (pp. 265-312). Stanford University Press.
Aragbuwa, A. and Adejumo, V.O., 2021. Covid-19# Takeresponsibility: A Multimodal
Discourse Analysis of Select NCDC’s Online Public Health Advertising
Campaign. Journal of Language and Literature, 21(2), pp.267-280.
Balint, M., 2018. Problems of human pleasure and behaviour. Routledge.
Bonnevie, E. and et. al. 2021. Growing and Glowing: A Digital Media Campaign to Increase
Access to Pregnancy-Related Health Information for Black Women During the COVID-
19 Pandemic. Health Promotion Practice, p.15248399221083844.
Casimir, M.J., 2021. The dimensions of territoriality: an introduction. In Mobility and
territoriality (pp. 1-26). Routledge.
Gericke, N. and et. al. 2019. The Sustainability Consciousness Questionnaire: The theoretical
development and empirical validation of an evaluation instrument for stakeholders
working with sustainable development. Sustainable Development, 27(1), pp.35-49.
Rahman, M.M. and Khane, M.B.H., 2021. Combating tobacco by banning promotional
campaign, continue surcharges for protecting public health. Tobacco Induced
Diseases, 19(1).
Vieta, E. and et. al. 2018. Bipolar disorders. Nature reviews Disease primers, 4(1), pp.1-16.