Comprehensive STP Analysis of Woolworths' Marketing Strategies

This report presents a comprehensive STP (Segmentation, Targeting, and Positioning) analysis of Woolworths. It begins with definitions of market segmentation, targeting, and positioning, providing examples relevant to Woolworths' strategies. The report explores Woolworths' current and proposed segmentation approaches, examining demographic, geographic, psychographic, and behavioral variables. It details the target market, including consumer profiles and a perceptual map to visualize Woolworths' market position relative to competitors like ALDI and Coles. The analysis includes a discussion of Woolworths' positioning statement and concludes with an evaluation of the company's ability to adapt to market trends, including the introduction of organic products and advertising campaigns, to sustain its competitive advantage. The report references relevant academic sources to support its claims.