STRA60218: Authentic Leadership Influence on Innovation at Morrisons

This report examines the influence of authentic leadership on creativity and innovation within Morrisons, a UK-based supermarket chain. It begins by defining leadership and its importance in organizations, then delves into the specific impact of leadership on fostering creativity and innovation, highlighting how leaders at Morrisons communicate with and motivate employees to generate new ideas. The report also identifies barriers to leadership effectiveness, such as lack of time for monitoring and accountability. The methodology section details the research philosophy (positivism), approach (deductive), and strategy (survey), along with ethical considerations, time horizon (cross-sectional), and data analysis methods (quantitative). Primary data collection via questionnaires and secondary data from websites and journals are discussed. The report also includes a work breakdown structure and Gantt chart to illustrate project management aspects. This research provides insights into how leadership practices can be optimized to enhance creativity and innovation in the workplace.

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Table of Contents
Topic: The influence of authentic leadership on creativity and innovativeness. A study on Morrisons......3
Introduction.................................................................................................................................................3
Research Aim:.........................................................................................................................................3
Research Objective:.................................................................................................................................3
Research Questions:................................................................................................................................3
Rational of study:....................................................................................................................................3
Literature.....................................................................................................................................................4
Concept of leadership in organization.....................................................................................................4
The influence of leadership on creativity & innovation in Morrisons......................................................4
The barriers of leadership in terms of facilitating creativity and innovation in Morrisons.......................5
Methodology...............................................................................................................................................5
Work breakdown structure:.....................................................................................................................6
Gantt chart...............................................................................................................................................7
References...................................................................................................................................................8

Topic: The influence of authentic leadership on creativity and innovativeness. A study on
Morrisons.
Introduction
Leadership is an activity that is related to provide guidance, support, and motivation to
the individuals so that they can successfully accomplish the assigned tasks. It is the ability of
leaders to influence the other members in an efficient manner. In organizations, it is imperative
to follow suitable leadership practices in order to accomplish the pre-defined goals. Leadership
put a profound influence on creativity & innovativeness. Leaders guide the employees so that
they can embark innovation and creativity at work place. In the present study, Morrisons has
taken into consideration. It is a renowned supermarket chain based on UK. The main aim of the
current study is to analyze the influence of authentic leadership on creativity and innovation in
the organization. It will cover suitable methodology in order to collect as well as analyze the data
appropriately.
Research Aim: To identify “The influence of authentic leadership on creativity and
innovativeness”. A study on Morrisons.
Research Objective:
 To understand the concept of leadership in organization.
 To evaluate the influence of leadership on creativity & innovation in Morrisons.
 To identify the barriers of leadership in terms of facilitating creativity and innovation in
Morrisons.
Research Questions:
 What is the concept of leadership in organization?
 What is the influence of leadership on creativity & innovation in Morrisons?
 What are the barriers of leadership in terms of facilitating creativity and innovation in
Morrisons?
Rational of study:
The main aim of the present study is to identify how leadership can affect creativity and
innovation at workplace. Leadership is a crucial business function wherein leaders influence the
group of individuals to attain the business goals. The study will help in preparing suitable

strategies in terms of facilitating innovation in the organization. Additionally, it will also
improve the knowledge level and competencies of the researcher to grow in personal as well as
professional life.
Literature
Concept of leadership in organization
According to Moe, 2021, .Leadership is the quality to influence others by the
personality traits and characteristics. Leadership focuses on motivation, support, and engagement
of workers so that they perform the assigned work in an appropriate way. In simple words, it is
an ongoing process of influencing others which is based on mutual connection of leaders and
their followers. Here, leaders put efforts so that they can influence the behavior of individual &
groups for goal accomplishment. Effective leadership helps in organization growth by improving
the competencies and skills of the employees. It is possible to encourage the workers to act
positively by leadership efforts. Development of leadership is the most important concern in the
field of management as it has direct influence on the success of the organization. For this
purpose, leaders make changes in their leadership style and choose a suitable way to influence
the behavior of workforce.
The influence of leadership on creativity & innovation in Morrisons
According to Denti, 2021, Leadership affect the creativity of employees positively. It has
direct relation with the creativity and innovation and also has an indirect connection through
motivation, knowledge sharing and psychological empowerment. Leaders set a vision for the
future of organization by having long term goals. They constantly encourage employees to work
towards attainment of goals. Innovative leaders are likely to have trust in employees which will
reflect back in terms of identification of alternative ways to conduct the business. In Morrisons,
leaders maintain proper communication with the employees. They listen and support the ideas
and thoughts of employees which further facilitate creativity and innovation at workplace. Apart
from this, leaders also motivate employees through monetary and non monetary ways to come
ahead with innovative suggestions for future growth of the entity.

The barriers of leadership in terms of facilitating creativity and innovation in Morrisons
According to Torfing, 2019, there are several leadership barriers which might affect
creativity and innovation as well. It is identifying that lack of time to monitor is one of the major
barriers of leadership which directly affect creativity and innovation. While employees work on
creative aspects, they are likely to get guidance and support from the leaders. In absence of
proper guidance, employees will be not able to develop unique ideas. Additionally lack of
accountability is also a major barrier of leadership. Leaders are required to take the
accountability of their work. In context of Morrisons, they face issues related to lack of
monitoring and accountability which affect the overall process of creativity and innovation in the
organization. It also affects the ability of employees to embark creativity and also affect the
relationship of leaders and the workers profoundly.
Methodology
It is a step by step process which is used to conduct a research in a systematic way. These
steps need to follow by the researchers so that the research work can be completed in an efficient
manner. For this purpose research onion framework as described below.
Research philosophy: It is an important part of research that based on believes,
assumptions of research project. Two types of research philosophies like interpretivism and
positivism are implemented in research work (Kumar, 2018). In context of the given study,
positivism approves is a selected as it will help in getting authentic and reliable information due
to the implementation of quantitative analysis.
Research approach: Research approach is a procedure which comprises the steps of
broad assumptions to data collection, interpretation and analysis. Generally, it is based on the
nature of the problem that has been addressed through research. There are two types of research
approaches are used in project. These approaches are inductive and deductive. The current
project is based on deductive approach which will help in evaluating large amount of data within
short period of time.
Research strategy: In research strategy plans are prepared to undertake the future studies
in an efficient manner. The major research strategies are questionnaire, surveys, case study and

more (Staron, 2020). In context of the given study, survey research strategy is selected as it will
allow the researcher to collect vast amount of information within minimum time and effort.
Ethical consideration: To follow the ethical principles such as confidentiality, informed
consent, conflict of interest is important to make the entire research project work reliable and
authentic.
Time horizon: It comprises the schedule which is prepared by the investigator in order to
complete the study within short period of time (Batallán, 2019). The present study is based on
cross sectional time horizon which assists the investigator to accomplish the research project
within stipulated period of time.
Data collection and analysis: Data collection is a crucial part of research work.
Quantitative and qualitative are the two major data analysis methods. Quantitative method is
associated with the implication of numerical and statistical tools for the purpose of analysis and
interpretation of the information. On other side, qualitative analysis method is about using
appropriate techniques to collect and evaluate detailed & in depth information. In context of the
given study, quantitative analysis method is chosen to analyze and interpret the information in an
efficient manner.
Data Collection: During a research, data is gathered by the researcher to complete the
project efficiently (Viehof and Winner, 2018). Primary and secondary are the two major data
collection methods. In context of given scenario, primary information will be collected via
questionnaire. Here, secondary information will be drawn through websites, articles, publications
and relevant journals.
Sampling: Sampling is a crucial part of the overall research wherein samples are
selected from the entire population. In context of the given study, probability sampling is chosen
where in equal chances will be given to each and every unit to become a part of sample.
Work breakdown structure:
It is an effective technique of project management wherein the entire project is divided
into smaller components. This tool is helpful in minimizing the complexity of project and
enables the each and every member to understand their responsibility in terms of completing the

project work. In other words, WBS is a tool to take a step by step approach to complete the large
project in different pieces (VanKooten, 2019).
Gantt chart
Gantt chart is a widely used tool to accomplish a complex project and different stamps. It
defines the roles and responsibilities of each and every member in completion of the project
work (Flick, 2020). In context of the given study, project schedule is mentioned below:
Activities Time Duration
Introduction 2
Aims and objectives 4
Literature review 7
Research methodology 3
Data collection 10
Data analysis 7
Conclusion and recommendations 4
Reflection 2

References
Books and journals
Batallán, G., 2019. Anthropology and Research Methodology. In Oxford Research Encyclopedia
of Education.
Flick, U., 2020. Introducing Research Methodology: Thinking Your Way Through Your Research
Project. Sage.
Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
Staron, M., 2020. Action research as research methodology in software engineering. In Action
Research in Software Engineering (pp. 15-36). Springer, Cham.
Torfing, J., 2019. Collaborative innovation in the public sector: The argument. Public
Management Review, 21(1), pp.1-11.
VanKooten, C., 2019. A research methodology of interdependence through video as
method. Computers and Composition, 54, p.102514.
Viehof, M. and Winner, H., 2018. Research methodology for a new validation concept in vehicle
dynamics. Automotive and Engine Technology, 3(1), pp.21-27.
Online
Denti L., 2021. Leaders dual roles when managing innovation.[Online]. Available through:<
https://innovationmanagement.se/2013/09/11/leaders-dual-roles-when-managing-innovation//.
Moe, K., 2021 What Is organizational leadership and why is it important?. [Online]. Available
through:< https://www.betterup.com/blog/what-is-organizational-leadership-and-why-is-it-
important/>