Strategic Marketing and Plan for 3M Document Reader: Analysis Report

This report presents a comprehensive marketing analysis of the 3M Document Reader. It begins with an overview of the 3M company and the Document Reader product, followed by an internal analysis using the Business Model Canvas and examining factors such as technology, financial stability, marketing strategies, and organizational structure. The report then shifts to an external analysis, assessing the market, including the ICT market in Australia, and conducting competitor and PEST analyses to identify political, economic, social, and technological factors impacting the product. The analysis highlights key competitors like Desko and ARH and discusses the influence of disruptive technologies and government regulations. The report concludes with a detailed overview of the 3M Document Reader's market position and strategic recommendations for future growth and development.