Strategic Competitive Advantage: The Impact of Marketing Innovations
VerifiedAdded on 2023/06/14
|4
|825
|321
Essay
AI Summary
This essay examines the critical role of marketing innovation in developing and safeguarding a company's strategic competitive advantage within the dynamic global market. It emphasizes that in an environment characterized by rapid changes and intense competition, businesses must adapt to both internal and external factors to maintain their market position. The essay highlights that creating a unique image in the eyes of target customers is essential for gaining a competitive edge, which can be achieved through continuous innovation in products and services. Furthermore, it underscores that effective innovation involves leveraging the full potential of the workforce and responding to market saturation by offering greater customer value through reduced prices and improved services. Ultimately, the essay concludes that marketing innovations, including creating new markets with improved knowledge, are vital for protecting a company's competitive advantage and ensuring its long-term success. Desklib provides access to similar essays and study resources for students.
1 out of 4