Business Capstone Project: EY Consulting for Maritime Safety Firms

This capstone project examines the challenges faced by businesses in the maritime safety industry, focusing on the need for strategic changes to address issues such as reputational, financial, and regulatory concerns. The project, informed by EY consultant's perspective, identifies key issues, including technological advancements, changing stakeholder expectations, and the impact of digitization. It explores various causes behind these challenges, emphasizing the need for structural changes within organizations to ensure productivity and profitability. The project proposes alternative solutions, including strategic planning, skills development, competitive analysis, and root-cause analysis. It emphasizes the importance of decision criteria like cost, service quality, and risk assessment. The final recommendations focus on organizational development, change management, digital marketing, and proactive risk management to enhance the company's reputation and market position. The project offers a comprehensive analysis of the maritime safety industry and provides actionable insights for business improvement.

Running head: BUSINES CAPSTONE PROJECT
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Name of the Student
Name of the University
Author note

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Executive summary
This paper will highlight on the fact that how EY consultant will provide strategic and useful
advices to the companies operating under Maritime Safety industry regarding the much
necessary changes for the best interests of those companies. Proper recommendation and ways to
initiate implementing the changes are also incorporated in the paper.

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Issues
The business organizations which operate in the private sector under Maritime industry is not
living up to the expectation of the target customers in terms of the services they deliver. In the
past 40 years they have been a productive and established business organization that operates in
Maritime safety industry and they have been providing services globally to various business
organizations which operate under this particular industry (Campbell et al. 2015). It has been
seen that in the last three or four decades the business organization have successfully established
a wide range of services which are widely known and trusted that aren't the organization a good
reputation in the maritime industry. The management of the business organization have
successfully communicated and interacted with different other business organizations operating
in the same industry and experienced that they were satisfied with their Strategies and financial
performance which they have experienced in the past years. The past years it has been seen that
the business organization has earned a huge deputation in their market of operation and also
acquired and excellent brand image in the operating market.
It has been noticed that in the previous 3 years the management of the organization have been
observing that the business association have gone through new model changes in their operations
and in their method of dealing with their target customers (Manuel 2017). The Business body
also observed that in the last 3 years they were not able to remain static to their commitments as
the management wishes to deliver it to their new and the existing customer base. The
management of the organization did not add up to the changes according to the market needs in
the past years and their fault that invoked major and need to bring in various strategic changes
which needed to be done frequently to satisfy the ever changing demands of their target customer

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base. It is a matter of fact that the issues that are harming the daily operations and the
profitability of the business organization could be reputational concerns financial concerns the
regulatory concerns as well as the sustainability of the services that they offer to their target
customers. These can be referred to as the potential issues that the company is facing nowadays
and the changes in the way of delivering the services to the customers of the company and the
structure of the business organization that they have in contemporary times that reduces the
image of their brand and harming the reputation of the company.
Causes
There are numerous reasons behind the issues that the business organization is facing now a days
and therefore the management of the organization realize that tea needs to undergo structural
change for sustaining the productivity along with the profitability for the best interests of the
business organization. The importance of understanding the reasons behind the issues which are
affecting the operations of the business organization is to make the board of directors of the
company to understand how much the changes needed for the organization to sustain their
growth and development for the future and also to achieve futuristic vision for the company in
order to sustain their profitability and the reputation for a long period of time. There are
numerous reasons behind these issues which will be is and among them the Rapid advancement
of Technologies is one of the main reasons as the organization has failed to add up to the latest
technologies in order to improve that productivity and quality of the services that provide. The
expectations from the business organization have been increasing each day passing by and the
stakeholders who are involved in the operations of the business but having higher Expectations
in terms of profit and the generated revenues by the organization. It has also been noticed that the
frequently changing external environment is in working numerous changes which are becoming

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halls in the past of growth and development of the organization as the management of the
organization is feeling to cope up with the changing demands of their clients. The continuous
digitization has also affected the operational style of the organization and the change in the
delivery services for the customers of the organization has also brought some issues that are
affecting the organizations productivity profitability and the reputation in the market of
operation(Manuel 2017). Therefore it can be said that the changes in the external environment is
not making it easier for the business organization to steer some changes in the structure of the
organization which could have been beneficial for the organization that the management of the
organization still will have to try for introducing changes in the structure of the organization as
well as the operational style of the business organization to overcome the issues that is affecting
the organizations growth and reputation in their market of operation.
Alternatives
It is vital that the management of the business organization should increment some realistic
alternatives in their operational style which could be useful in addressing the issues that are
affecting the business organization. Regarding this issue the management of the EY consultant
should take some actions and provide advices to maritime safety in order to undergo the required
changes to sustain the business regarding this issue the management of the EY consultant should
take some actions and provide advices to maritime safety in order to undergo the required
changes to sustain the productivity along with profitability and also to sustain the reputation of
the organization (Dyer 2018). The primary need of development for experiencing the
improvements in the operational sector of the business organization making a strategic plan is
important which has been done by the EY consultant and along with that there is also an
increasing need to develop the Hills check and also to review what had happened to affect the

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operations and the applications of the organization in order to provide an independent
perspective regarding got transformation the management needs in order to improve the
situation. Not only that the management of EY consultant should develop a set of
recommendations regarding the type of changes which are much needed for Maritime safety in
order to operate successfully in their market of operation(Manuel 2017). It is a matter of fact that
there is a fierce need of developing a few changes in the organizational culture by which the
individuals work in the workplace. The management of the organization should maintain and
organizational culture well the employees would realize the importance of the changes which are
required in the structure of the organization and their ways of operation and would have respect
towards the changes that has been implemented in the organization for the best interests of the
company. In this regard It is worthwhile to mention that it is also useful to analyze and track the
strategies which has been adopted by the Rival organizations so that this particular business
organization can level up their productivity in order to have an competitive edge in order to
sustain their productivity along with profitability and that can only help the organization to retain
their reputation in the market. The management of EY consultant will also have to provide
necessary advices in order to imply the root-cause analysis in the maritime safety regarded the
proper operational strategies of the organization in order to sustain and develop their quality of
services(Dyer 2018). The management of the business organization should deploy a dedicated
team that would identify the issues that are affecting the situation and would recommend how to
deal with the issues in order to sustain the productivity of the company in the most adverse
situations as in the service industry it is a matter of fact that if any business organization reduce
the reputation that would not be beneficial for the organization and it would be hard for them to
regain a reputation in the market of operation. In the present situation it would be better if the

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board of directors of the company transform the entire structure of their organization to make
their operations small effective so that they can reveal their brand image and this would help
them to attract more customers and regain their reputation in the market being one of the major
companies in Maritime safety industry(Manuel 2017). Apart from that the management of the
organization should indulge in introducing some training and developmental programs for the
existing and the newly joined employees of the company in order to enhance their professional
skills so that they can experience an enhanced organizational performance.
Decision criteria
It is a matter of fact that opposition criteria are the primary indicator of which are needed to be
considered and evaluation becomes necessary in the business organization for taking effective
decision for the betterment of the situation. It is seen that there is a requirement to develop set
criteria for the decision making to be developed in order to to comply with the alternatives
chosen for Maritime safety(Dyer 2018). It is vital that the set decision criteria that has been
identified against the alternatives could be cost increase in the sales of the organization quality of
the services marketing the products and services offered by the organization and many more. The
next important aspect could be the risk levels which have been identified as it seems that
regarding developing the business organization and to sustain the reputation of the business
organization and management needs to improve the quality of the services they offer and the
quality of products which are delivered to the customers. The management should set the pricing
in accordance with the Rival Organization in order to gain and competitive edge in the market
full of competition and rivalries in this regard it would be worthwhile to mention that an increase

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in the products sales and the services could be beneficial for the company to successfully
implement all the changes in the structure of the organization as well as the operational ways of
the business organization that would involve all the major stakeholders of the company (Borch,
Odd Jarl, and Bjørn-Morten 2015). Only that the unique marketing of the services and the
products of the company can effectively improve the image of the brand and can develop a good
reputation in the market of operation for the company and according to the video which was
provided to study the situation it can be said that the requirement to identify and assess the risk
levels which are involved with the organizational structure and the operational ways of the
organization is of higher importance.
Recommendation
In this particular situation it can be said that the requirement of the organizational development
and The Change management by Maritime safety advised by the EY consultant is vital and the
marketing of the services and the products should be done digitally so that the will be aware of
the fact that how much the management of the organization is doing for them in order to satisfy
their demands (Andreou et al. 2014). The risk levels of the organization should be assessed and
monitored in proper time intervals so that the management can eliminate all the risk factors in
order to achieve more undisrupted productivity and subsequent profitability for the organization
which could effectively increase the reputation of the company in the market of operation. Not
only that the management of the organization can also deploy a dedicated team for would check
on the changes that has been seen in the structure of the organization and the ways of the
operations of the business concern and under the supervision the management will be able to
relax knowing that no cases of repetition will be experienced as they have a dedicated team to

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identify and assess all the risk factors that can affect the organizational reputation and the
organizational performance (Bhattacharya 2015).
Implications and implementations
The management of the organization can improve the quality of these products and the services
that they offer to their customers by understanding the strategies of the competitor organizations
and the secondary source of information that they can gather from the sales and generated
revenues by their Rival business organizations in the same operating market. The management of
the organization should check on the latest demands and the changing demands of the market so
that they can get in competitive edge in the market that could have been effectively help them to
go beyond the reach of their competitor companies (Bankole et al. 2017). The management can
effectively analyze the financial budget prepared for the development the procedure of the
company as that can help them to achieve and satisfy the changes required for the company and
apart from that appropriate leadership should be involved in the Change management process of
the company as only the individuals who have the capability to manage the workforce in the
adverse situations and the individual who have the capability to anticipate the issues that can
affect the productivity and the celebrity of the company can only be able to manage the whole
process of change in the current scenario (Dyer 2018).
Ethical behavior
The management of the business organization should try to satisfy the commitments which they
have made towards their target customers regarding the services and the products they offer to
them and if they are able to satisfy the commitments then that can effectively increase their
reputation and celebrity in the market of operation.

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Stakeholders of the company
The stakeholders of the business organization includes the customers the suppliers the board of
directors the shareholders of the organizations and many more and the decisions of the company
should be taken in accordance to the permission of all the stakeholders and the strategies will
also be taken with the permission of all the internal stakeholders of the company and only that
can successfully implement the changes which are vital for the success of the company in this
particular adverse situation.
Credible analysis
The overall analysis of this particular case can be stated that strategic planning and the changes
should be interlinked with each other as the planning is required to make the transformation
within the organization and that can effectively bring in the changes in the organization for the
best interest of the company in order to sustain the productivity along with the profitability of the
organization as well as securing the reputation of the business

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