Strategic Business Leader: Value Chain Analysis for AES Company

This report provides a value chain analysis for AES (Alfred Electronic Services), a company operating within the business world. The report explores the primary activities of AES based on Porter’s value chain model. It examines inbound logistics, emphasizing the importance of supplier relationships, receiving, storing, and distributing products, as well as the role of logistics companies. The analysis also covers operational activities, including the transformation of raw materials into finished products and the use of a website for customer interaction and order processing. Finally, the report addresses outbound logistics, focusing on efficient product and service delivery, warehousing, and handling pre- and post-sale services to build customer loyalty. The analysis highlights the significance of these activities in enhancing business performance and achieving a competitive advantage. The report also includes references to relevant literature and case studies to support the analysis.

STRATEGIC BUSINESS LEADER
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Contents
Primary activities of AES on a value chain,significance ofeach of these activities and the value
they offer to customers...............................................................................................................3
REFERENCES................................................................................................................................5
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Primary activities of AES on a value chain,significance ofeach of these activities and the value
they offer to customers
According to the Porter’s value chain model, it is becoming highly population in the
business world. AES (Alfred Electronic Services) must use this kind of value chain analysis.
Afterwards, it realize that all kind of activities or function required for business improvement.
Here is the different primary activities of AES on the value chain and proposed by Porter:
Primary Activities
The primary value chain activities of AES (Alfred electronic service) are directly involved
in the selling and producing product to target the potential consumers. Analysis of Value chain,
primary activities can help to improve the overall performance of AES as explained below:
Inbound Logistics- it is consider as important phase in which establish a strong relationship
with suppliers, also supports for performing all necessary actions such as receive, store and
distribute the product. According to the given case study, identifying the importance of In-bound
logistics activities by AES (Linkov and et.al., 2020). it has been described that Logistics
Company used by STEFKA and distribute its items. Afterwards, SUMAYA has delivered the
items to AES factory. Once they arrive, it would inspect, check all kind of criteria, especially in
packaging of AES boxes. This can possible when analyzing the value chain in the inbound
logistics activities.
Operations- it is another importance of analyzing the operational activities arises when
including raw material applicable. AES has been ready to process the raw materials into end of
product. Afterwards, AES has performed the operational activities to launch innovative item in
marketplace (Prasetyo and Dzaki, 2020). As per case study, AES also has a website which
provide the full details about the product as well as service. Potential consumer can interact with
staff members regarding specification and availability of items through email in website. In this
way, it has been identified that AES will perform operational activities while establishing a
coordination with potential clients through online platform such as Website.
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Outbound Logistics- The outbound logistics include the activities that can deliver the efficient
product and service to their consumer by considering multiple intermediaries. At some level, this
kind of outbound logistics activities are performed the different action such as warehousing,
processing, delivering, scheduling and product handling. AES can easily analyse and optimize
the outbound logistics in order to explore the competitive benefit, advantage in the business
growth or development.
Furthermore, the importance of outbound logistics for AES to offer the best quality of product.
Also performing the different activities such as marketing and sales. Another way, AES can use
this primary activities to handle both pre-sale and post-sale service. in this way, it gain more
importance to develop a trust or customer loyalty. Nowadays, Consumer should consider post
sale service which plays important role in marketing, promotional activities. As per case study,
AES is likely to collect, record the information or delivery dates, order, progress of shipments.
Hence, deliveries are relatively unpredictable at some point.
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REFERENCES
Book and Journals
Linkov, I. and et.al., 2020. The case for value chain resilience. Management Research Review.
Prasetyo, P. and Dzaki, F., 2020. Institutional performance and new product development value
chain for entrepreneurial competitive advantage. Uncertain Supply Chain Management.
8(4). pp.753-760.
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