BM633 Strategic Agility: Consultant's Report for Oak Tree Inn (SME)

This report presents a strategic analysis of "The Oak Tree Inn," a Scottish SME in the hospitality sector, focusing on strategic agility. It includes an overview of the company, a SWOT analysis identifying strengths, weaknesses, opportunities, and threats, and a PESTLE analysis evaluating the political, economic, social, technological, legal, and environmental factors impacting the business. Porter's Five Forces model is applied to assess the competitive landscape. The report proposes two potential strategic options: leveraging digital advancements and technological aspects for growth, and enhancing brand value through environmental focus. These options are evaluated using the SAFe model, with a preference for strategic option 1, emphasizing technological advancement due to its suitability, accessibility, and feasibility in enhancing revenue and attracting customers. The report concludes with recommendations for "The Oak Tree Inn" to enhance its strategic agility and achieve its growth objectives.

Strategy Agility

Table of Contents
INTRODUCTION ..........................................................................................................................3
Overview of "The Oak Tree Inn" ...............................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis .........................................................................................................................3
PESTLE analysis of "The Oak Tree Inn"....................................................................................5
Two potential strategic options...................................................................................................7
Evaluate two strategic choices using SAFe model.....................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic agility is mainly the ability of the companies in order to manage and sense all
the required changes in the market areas and their conditions. This implicates and maintains all
the implementation of the new strategies and their methods through which the decisively is being
maintained. It manages all the techniques through which the companies can maintain their
business environment and can also evaluate and manage the operational activities in the firm.
Their operates all the innovation and the technical practises through which it can evaluate all the
better standards of working and also the upholding of the firm and their work. This report will be
covered on "The Oak Tree Inn". It will evaluate and analyse all the internal and the external
analysis and the factors which are being taken in order top g"The Oak Tree Inn" in the output
from all the general resources and their complied management and the human efforts being
taken.
Overview of "The Oak Tree Inn"
This is a well known SME which is originally being established in Scotland in 1998. it
deals with all the international markets and the general hospitality industry and their working and
management. This company manages and provides the accommodation services for the
customers and uphold to manage the better services with manageable operational
activities(Duwe, 2022). This business is extended with the family-owned company and they
manage to make around £3m annually and are focusing on expanding it to £10m in coming
2025. It has gained so many awards and there is been seen that it provides the facilities of
comforting holiday accommodations for about 90 guest in a night and also provides the home
produced ice cream shops, Scottish bars, artisan coffee, popular village shop and many more.
There are mainly staff of 100 employees.
MAIN BODY
SWOT Analysis
This implies to provide all the internal factors and the micro environmental conditions of
the company which are being made in order to manage all the better goals and the internal
factors (Dutta Roy, and Seetharaman, 2022). SME is mainly being taking the consideration in
which they manage all the focus on growing and managing the internal working. "The Oak Tree

Inn" applies certain internal factors with strategic approach to manage the work. The SWOT
Analysis is been given there under:
Strength Optimum Quality- The "The Oak Tree
Inn" has managed to have the good
image in the market and this somehow
make them to gain more customers
without any issue. They have the better
brand image and through which it holds
the growth in the operational
markets(Soliman, and Noorliza, 2022). Expertise training- As this company
manages the employees they always
focus on managing the expertise
training as it applies and maintain the
professional conducts and also make
their employees been aware about the
productivity and the methods through
which they can avoid wastage and can
promote the growth which is a core
strength.
Weaknesses
 Increased Taxes- As the company and
their managers are facing the issue of
high taxation system in all the
operational working and managing the
work and this somehow affects the
profit margin and also the adjustment in
managing the payment of taxes.
 Conflicts in company- "The Oak Tree
Inn" majorly face the internal issues
and disputes which depicts and affects
the working of the company and also
affect the productivity.
Opportunities Environmental management- as there
is been seen that management of all the
sustainability and the environmental
concerns will help out in maintaining
the brand image and also focus on
gaining more customers in their
operational areas and basis( Moradia,
Hosseinpour,and Mehralizadehc, 2022).
Threats
 High consumer power- this is the
major issue as the company is not being
able to manage the stability throughput
this facto and it affects their financial
performance.
 Competition- "The Oak Tree Inn"
majorly face the threat as there are so
many rise in the companies which
manipulates and manages all the

 Technical advancement- This implies
that all the digital growth and the
technological factors are required to be
managed as "The Oak Tree Inn" by
focusing on all the innovations can led
to make the future growth in the
market.
decision making and having same
facilities.
Thus, through this internal analysis it can be reframed that the company should focus on
all the marketing techniques and also on the coordinative strategies being made and applied.
PESTLE analysis of "The Oak Tree Inn"
This is generally the external environmental factor which helps in evaluating the macro
analysis of the environmental and also in managing the business working to be analysed with key
elements. In context to "The Oak Tree Inn" it is been mentioned as under: Political- This is mainly all the government regulations and the policies through which
the company manages to focus on all the policies which are been made by the
government. As for the chosen firm of hospitality there is been seen that they maintain to
invest high resources through which all the high resources are being taken to remove such
issues of instability. Economic- This factor cover the taxation rates, inflation and the all the currency
exchange rates in the company. As in context to the said hotel their is been seen that the
change in the market conditions and the fluctuations majorly affect the company and their
working(Paul, Deshamukhya, and Pal, 2022). Social- This manages all the demographic changes and the trends through which the
considerations of the work are been managed. "The Oak Tree Inn"ensures all the
goodwill and ensures to manage the working through with changing trends and working. Technological- this is all the digital advancement and the technological factors with
which the operational activities are being managed. Their is been seen that the chosen
firm managers foster to maintain the digitalised and the innovative approach in order to
make the growth and development.

 Legal- It complies all the laws and the legal implications which are being opted and
maintain by the company so as to manage the laws and their applicability. As for the
irrespective company there is been seen that the hotel managers of this firm maintain the
business strategies and also the right directions through which the work can be prompted
and managed. Environmental- This embarks all the business operations and also the considerations
through which the eco-friendly management and the suitability is being maintained. As
the "The Oak Tree Inn" company regulates and manage to avoid wastages and also to
manage the trust in the customers by attaining the goodwill for the company.
Porter's Five Force Model Threat of new entrant- This power force is Low for the "The Oak Tree Inn" as this
company is well known and there is been seen that they do not have the issue of the new
entrants in the market. It manages all the brand value and also the different age group in
the market place. Which implies that they apply all the technological and the natural
aspects in which the development of the product and their variability is being attained.
This manages to have the unique identification in which the product is being designed
and managed. So they are having Low threat of all such new entrants(Varma, 2022). Rivalry competition- The irrespective company will have the Moderate force on this as it
is being opted that for the "The Oak Tree Inn" being in the existence form the long time
period and also this company is being listed in the London Stock exchange so the issue is
not major. But as in rapid increase in the market their is been seen that the market is
evolved and the companies and the hospitality sector is managing to provide the brand in
all areas with greater quality which implies to maintain the moderate threat. Bargaining power of suppliers- In all the hospitality sector there is implied that so many
suppliers are present in the hospitality sector and there is given that all such are most
likely to provide the optimum quality of raw materials and the products. Suppliers
generally manages the raw material and also the delivering of the goods in market value
and pricing. But as "The Oak Tree Inn" use to assure that they serve the better quality of
products and the services and for that there is been given that all the switching from the
suppliers will be difficult and that can also effect their working. As this company save

their money by maintaining the good margin in the products and this implies that this
threat is moderate for them. Bargaining power of consumers- the respective company is managing the huge image
and the loyal customer base in the market with which there is been seen that the power
force of bargaining made by the consumer is Low.
 Threat of substitute products- "The Oak Tree Inn" manage and stipulate all the working
and the effective availability through the better quality and the optimum pricing. As this
company is focusing on the unique pricing so they apply the trademarks with which no
other company ca there by use their services and the products on their own name. So this
force is comparatively Low to this company(Bae, and et. al., 2022) (Egawa, and
Nishihara, 2022).
Two potential strategic options
By Considering TOWS matrix there is been seen that it helps in evaluating and managing
the strategic operations. As in context to the "The Oak Tree Inn" there is been seen that two
important strategic operations which are been given in order to maintain the marketplace with all
the firm and the adjustment through the strength, weakness and the possible areas of the
opportunities are abided. Their are so many strategic options available in which the two most
important are as follows: Strategic option 1- As the company needs to have the growth in the production they can
there by manage and maintain all the ways through which the digital advancement and
the technological aspects to be maintained. The company can in order to gain more
customer base they hotels can opt the technology and the natural advancement through
which the customers are being managed by deriving the efforts.
 Strategic option 2- in order to make the company to be managed and grown in the proper
manner their can be seen that organisation can opt and maintain the growth through all
the adaptability of the environment and also by developing the strategies through which
the brand value is been enhanced. They can opt the environmental focus in all the areas.
Evaluate two strategic choices using SAFe model
SAFe Model is an important technique through which all the choices in the strategies are
being made so as to enhance and expand the business of the company and also to gain the

positive result. "The Oak Tree Inn" managers can apply the possible strategies through which all
the operational working can be made as it is being mentioned there under: Suitability- As by all the options being available there is given that the strategic option 1
is relevant and best suited. As when the managers maintain the technolpo0gical
advancement this will enhance the increase in the revenue and the sales with attracting
more customers to be known with it(Itchuaqiyaq, Edenfield, and Grant-Davie, 2022) . Accessibility- in order to manage the strategies there is been seen that through the
PESTLE, SWOT and Porter's the main strategic option which can be applied is 1 as this
will not be risky and will be made through the less resources being used. Feasibility- The strategic option 1 is highly feasible as by classifying and managing the
accessibility and the selected variables.
SAFe Matrix score table
SFA Matrix Strategic options
Option 1 Option 2
Suitability 3 2
Accessibility 4 3
Feasibility 5 3
Total 12 8
As through this above mentioned table it is been seen that the Oak Tree Inn by analysing
the score card can maintain and manage all the first strategic option as it will manage the growth
in the companies productivity and the profitability.

CONCLUSION
It is concluded from this above analysis that strategic agility is mainly the management
and the functions through which the company can maintain their growth and advancements. It is
been seen that in order to manage the growth and the production the companies can use the
SWOT Analysis through which they can focus on maintaining the growth and also the Oak Tree
Inn have the strength to manage of the trained staff and employees been working. Further there is
also been analysed that the Pestle analysis validates and manages all the external factors and the
management. There can be seen that the technological advantage can be opted by the company in
order to manage the growth and generation of revenue.

REFERENCES
Books and Journals
Moradia, A., Hosseinpour, M. and Mehralizadehc, Y., 2022 Identifying the Main and Secondary
components Affecting Organizational Agility in the Petroleum University of
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Dutta, A., Roy, R. and Seetharaman, P., 2022. An assimilation maturity model for IT governance
and auditing. Information & Management, 59(1), p.103569.
Duwe, J., 2022. Breaking New Ground. In Ambidextrous Leadership (pp. 61-107). Springer,
Berlin, Heidelberg.
Soliman, M. and Noorliza, K., 2022. Adopting enterprise resource planning (ERP) in higher
education: a SWOT analysis. International Journal of Management in Education, 16(1),
pp.20-39.
Paul, A., Deshamukhya, T. and Pal, J., 2022. Investigation and utilization of Indian peat in the
energy industry with optimal site-selection using Analytic Hierarchy Process: A case
study in North-Eastern India. Energy, 239, p.122169.
Varma, S., 2022. Implementing Atma Nirbhar Bharat: A Project Management Approach. In
Transitioning From Globalized to Localized and Self-Reliant Economies (pp. 190-207).
IGI Global.
Egawa, H. and Nishihara, S., 2022. Analysis of 3′-Phosphoadenosine 5′-Phosphosulfate
Transporters: Transporter Activity Assay, Real-Time Reverse Transcription Polymerase
Chain Reaction, and Immunohistochemistry. In Glycosaminoglycans (pp. 675-685).
Humana, New York, NY.
Bae, and et. al., 2022. Long term cooling safe shutdown performance analysis for SMART with
passive safety system using MARS-KS. Nuclear Engineering and Design, 386,
p.111572.
Itchuaqiyaq, C.U., Edenfield, A.C. and Grant-Davie, K., 2022. Sex Work and Professional Risk
Communication: Keeping Safe on the Streets. Journal of Business and Technical
Communication, 36(1), pp.1-37.