Strategic Report: Evaluating Airline and Airport Management Practices

This report provides a comprehensive analysis of airline and airport management, focusing on Wizz Air and Hamad International Airport. It examines the nature of Wizz Air's product offerings, including its food services and statistical overview, and how the airline fits within the competitive industry structure, emphasizing its quality management and service delivery. The report also delves into Hamad International Airport, highlighting its world-class services, security measures, and passenger handling capabilities. It discusses the airport's statistical information, its role within the industry, and the products and services offered to customers, including enhanced infrastructure and technology integration. The analysis concludes that effective airport management is crucial for delivering quality services, and strategic management plays a vital role in managing passengers and services within the airline industry.

Airlines and airport
management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
The nature of airline product being offered by Wizz Air.......................................................4
The statistical information related to Wizz Air in order to develop overview of company...5
How the airline fits within structure of industry....................................................................5
The products and service offer by airline to its consumers....................................................6
Airport management........................................................................................................................7
The nature of airport being offered by Hamad international airport......................................7
The statistical information about Hamad international airport...............................................7
How the airport selected fits with the structure of the industry.............................................7
The product and service offered by the airport to customers.................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Airline and airport management is a crucial and tough task which requires optimum
amount of efforts. In the management of airlines and airport, professionalism and hard work are
two major pillars which play a key role (Aaronson, 2017). It is important for the airline industry
to focus on all the managerial functions in order to gain effective competitive advantage at the
marketplace. In this project different dimensions of airport and airlines management are taken
into consideration. This report includes example of Wizz Air which is a major airline of
Hungary providing world class experience to different customers. In this project example of
Hamad international airport is also taken into consideration which is situated in Doha.

MAIN BODY
Airlines management
The nature of airline product being offered by Wizz Air
Wizz Air always takes care of its passengers and provide different type of services related
to product and services. The airlines however do not provide food free with tickets but it
provides food services on the board. Wizz Air airlines charges nominal amount to customers for
providing different types of snacks and food to the customers. The company is regularly focusing
on providing good quality food services in order to satisfy different customers (Ameyaw, 2017).
Company is also actively involved in providing multi-cuisine dishes from worldwide to different
customers. Airlines also take regular feedback from the customers about food quality and taste in
order to develop necessary modifications. The Wizz Air also provides food services like soups
and sandwiches to different customers with complimentary drinks. In the recent time, company
has also decided to provide more snacks and drinks to customers on the basis of their needs.

The statistical information related to Wizz Air in order to develop overview of company
Wizz Air came into existence in the year 2003 in September and has two major subsidies
which are Wizz Air Abu Dhabi and Wizz Air UK. The headquarters of Wizz Air are situated in
Budapest, Hungary and the airline operates in over 150 countries. Wizz Air is also known as
Hungarian ultra-low cost carrier which is famous worldwide for its cheap and affordable services
(Baum, and Auerbach, 2017). The airlines are functioning to provide services all over the world
and it do not compromise with quality. In year 2015, Wizz Air started trading in London Stock
Exchange and is now considered as one of the major listings in terms of airline in United
Kingdom. The Wizz Air announced in 2017 year that they were going to launch a British
division called Wizz Air United Kingdom. In UK, airlines and operations will be performed from
Luton London in whole country.
How the airline fits within structure of industry
Wizz Air provides good quality services and food to the customers in order to remain
competitive at the marketplace. The airlines also focus on contemporary aviation management
dimensions in order to lead the marketplace in a set period of time (Dobruszkes, Givoni, and
Vowles, 2017). Most of the airlines provide effective services but are comparatively costly at the
marketplace. Human resource management of Wizz Air airlines is also having good potential to
manage large number of workforce in an ethical manner. In the corporate world, it is essential for
a business to focus on developing a precise business strategy to gain competency edge. The Wizz
Air also formulates a risk free business strategy in order to develop a suitable planning
framework for the business. This is also key responsibility of management of Wizz Air to focus
on developing short and medium term goals with assistance of a major planning framework.

The products and service offer by airline to its consumers
Wizz Air always focus on quality management in order to develop and formulate world
class services to its passengers on regular basis. The company is also taking help of board of
directors and top level management to develop service delivery (Graham, 2018). It is also one of
the major duty of management of Wizz Air to provide services after taking necessary feedback
from passengers in order to develop modifications. The food quality is also enhanced with the
help of best chefs that are hired by Wizz Air in order to lead the marketplace. Wizz Air Airlines
also develops a systematic planning frame work in order to attract customers by providing major
discounts and offers. In order to gain growth and expansion in a short span of time, management
of the company also provides snacks on affordable rates.

Airport management
The nature of airport being offered by Hamad international airport
The Hamad international airport is world class airport known for its daily passenger
services in the airport management. The whole airport is well managed and developed by its
airport management authority (Guitard, 2018). Hamad international airport is one of the major
airports in Doha which performs international level based services using effective approach. It
offers a clean and healthy environment to major passengers on regular basis. In the current
scenario, it serves thousands of passengers everyday on unique basis. Airport also has good level
of security which is effective in prohibiting illegal trade practices that occur in terminal
(Halpern, and Graham, 2018). Also there is an involvement of humble managers which keeps an
eye on customer care on major basis. In order to develop services in a well-defined manner, the
airport develops key functions and strategy with the help of professional airport management.
The statistical information about Hamad international airport
The Hamad international airport is sole international airport which is situated in Doha,
Qatar. The airport is recently replaced by Doha international airport. The Hamad international
airport was originally held to open for citizens in the year 2008. Due to unavoidable
circumstances, the airport opened for general public in the year 2014 by landing first flight from
Qatar airways. This is a major airport in Doha, Qatar and is named after previous Emir of Qatar
that is Hamad Bin AL THANI. Construction of the airport began in the year 2005 and planning
began in the year 2003. As it is the major and sole airport in Qatar, its able to handle capacity of
29 million passengers that is three times the current volume (Konttinen, 2017). The Hamad
international Airport is able to handle capacity of 50 Million passengers per year with good
amount of flights.
How the airport selected fits with the structure of the industry
The airport is vast and large enough to handle thousands of passengers at a time with
increased capacity. Management of airport is precise and systematic to provide humble and clean
services all over the world (Liasidou, 2017). Hamad international airport fits within the structure
of industry as it provides best security to different passengers which is main priority of an
airport. The airport also has a special task force which deals in prohibition on smuggling
activities in order to enhance security of the airport. Hamad international airport also takes care

of passengers who are delayed with flight by providing them AC based waiting halls. The airport
also has special food court and cafeteria that is effective in providing refreshment services to
different customers. Hamad international airport also includes usage of information and
technology to perform accurate and quick operations (Merkert, and Webber, 2018). Artificial
intelligence is also used in the airport to provide intelligent solutions to passengers with the help
of advanced computer system and software.
The product and service offered by the airport to customers
Since the year 2014, Hamad international airport is continuously working to provide best
class services to the passengers. The major service is related to providing security to passengers
so that they feel safe (Ming, and Songtao, 2017). Hamad International airport is actively
involved in developing more infrastructure in order to provide good waiting halls. The food and
snacks provided at the airport are also based on quality and management. Airport management
always try to focus on developing key areas of infrastructure in order to offer world class flight
management environment. The Hamad international airport also offers good sitting arrangements
to the public by providing effective sofas and chairs. In order to increase the effectiveness and
efficiency of the airport, there is a separate cleanliness and maintenance department which
ensures optimum and clean surroundings for the passenger (Wensveen, 2018). The airport
management of Hamad international airport is now also planning to introduce robot based
system to serve passengers on regular basis in a systematic manner.

CONCLUSION
From the above analysis it can be concluded that airport management is the most crucial
task of airport authority in order to offer best airport services to the passengers. This project
concludes the service delivery aspects of an airline in order to formulate effective services
standards in industry. This project also concludes the role played by top level management and
strategic management of an airline in order to manage passengers and services. The above
discussion also concludes importance of airport management for providing clean and health
services to different passengers.

REFERENCES
Books and Journals
Aaronson, R.J., 2017. Forces driving industry change–impacts for airports’ strategic scope.
In Strategie Management in the Aviation Industry (pp. 345-359). Routledge.
Ameyaw, A.K., 2017. Effective Management of Budget Airlines. Reports Scientific Society, (3-
4), pp.17-18.
Baum, H. and Auerbach, S., 2017. Strategic management in the aviation industry. Taylor &
Francis.
Dobruszkes, F., Givoni, M. and Vowles, T., 2017. Hello major airports, goodbye regional
airports? Recent changes in European and US low-cost airline airport choice. Journal of
Air Transport Management, 59, pp.50-62.
Graham, A., 2018. Managing airports: An international perspective. Routledge.
Guitard, J.F., 2018. Why are regional airports now a two-speed market and how can regional
airports make the most of opportunities open to them?. Journal of Airport
Management, 12(1), pp.13-20.
Halpern, N. and Graham, A., 2018. Introduction to The Routledge Companion to Air Transport
Management (pp. 1-8). Routledge.
Konttinen, J., 2017. How can airports and airlines better integrate their retail business in the
future?. Journal of Airport Management, 11(3), pp.238-242.
Liasidou, S., 2017. Drafting a realistic tourism policy: The airlines’ strategic influence. Tourism
Review.
Merkert, R. and Webber, T., 2018. How to manage seasonality in service industries–the case of
price and seat factor management in airlines. Journal of air transport management, 72,
pp.39-46.
Ming, Q. and Songtao, L., 2017, March. Overview of system wide information management and
security analysis. In 2017 IEEE 13th International Symposium on Autonomous
Decentralized System (ISADS) (pp. 191-194). IEEE.
Wensveen, J.G., 2018. Air transportation: A management perspective. Routledge.