Strategic Alignment Worksheet and Management Analysis Report

This report analyzes strategic alignment worksheets (SAWs) for the management of Atha Corporation, focusing on the sales and marketing and human resources functional areas. The assignment involved developing purpose statements and performance standards, demonstrating an understanding of leading and controlling. The report addresses goals such as employee retention, recruitment, and performance improvement, with supporting activities and deadlines. It also examines how strategic alignment supports organizational objectives, particularly in the context of Herzberg's motivational theory. The report includes an introduction, SAW sections for both functional areas, and a conclusion summarizing the key findings and implications of the strategic alignment work.