International Business Report: Foreign Market Expansion Strategies

This report provides an in-depth analysis of international business strategies, focusing on market expansion and strategic alliances within the context of the aviation industry, specifically using British Airways as a case study. It begins with an executive summary and introduction, followed by a literature review that explores international strategic alliances, motivations behind their formation, and criteria for partner selection. The main body delves into the benefits and challenges of international strategic alliances, suitable alternative market entry strategies, and a discussion of British Airways' foreign market expansion. The report examines the formation of international strategic alliances, the criteria used in partner selection, and the factors that motivate companies to internationalize, including the impact of multinationals on home and host nations. It also assesses various market entry strategies, such as joint ventures and licensing, and their effectiveness in different scenarios. The report aims to evaluate key contemporary issues, the global context of international business, and the alternative methods of entering foreign markets. This report offers a comprehensive overview of international business strategies and their practical implications for companies seeking global expansion.

INTERNATINAL:
BUSINESSES

Executive Summary
In these report things to be evaluated is based upon International businesses which is the
major point of discussion patients willing to achieve and maintaining long-term sustainability
within an old market place. In order to improve their trade operations in relation to foreign
countries that helps in attaining more profitability with revenue generation. So this organisation
is required to effectively adopt specific strategies which deals with trading machines inform
regarding rate consideration. Moving from domestic market Mein international market is quite
challenging for an organisation and it also provide various kind of challenges which is required
to be faced by the organisation. In order to achieve this decision strategic Alliance of foreign
market expansion is required to be developed mention specific consideration vision today
company in case of international strategic Alliance. Further the report also velvet about various
kind of benefits and challenges that is to be experienced by an organisation in relation to
international business alliances. Also various benefits is being identified with improve customer
base and harnesses brand awareness and make an organisation attain stronger position. Specific
challenges which creates different problems in relation to strategic alliances. For the report exam
in specific consideration which is best for new market entries and provide appropriate strategies
which is related to joint venture licence in import and export in franchising. These are beneficial
for an organisation as they can effectively improve the operations of them within foreign
country.

Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................5
MAIN BODY..................................................................................................................................5
Literature Review............................................................................................................................5
International strategic alliance in airlines in foreign market expansion......................................5
Motivation behind the formation of international strategic alliance...........................................6
Criteria that is used by Airlines in the partner selection process.................................................8
Analysis and discussion...................................................................................................................9
International strategic alliances as an option to foreign market expansion.................................9
Benefits & challenges of using international strategic alliance in foreign market entry............9
Suitable alternative market entry strategy.................................................................................12
REFRENCES.................................................................................................................................12

Introduction
In modern scenario everyone wants to expand its market and all business organisation are
seeking towards it which makes them improvement done within market share so as to make an
organisation effective in establishing itself in strong position. For the aviation industry is more
concerned about their business and is required to income tax of 4 domestic and international
operations minions of the customers which is required to be developed. National business it is
necessary over maintaining activities and strategies which helps in maintaining benefits
management considering success to be attended. The organisation requires to take care about on
swachh specific tax which is related to custom loss legislations external environment factor and
specific knowledge with skills that is required to develop within an aviation industry. Main
concern of the report is focused upon British Airways which is why to develop itself as
international level it has been found in the year 1974 having its headquarters in London UK. Is
one of the most famous international airline groups that has been operating its business activities
on various locations all over the world. In this critical literature review and discuss in relation to
the various kinds of international strategic alliances search Airlines to expand intelvision foreign
market. For the report is focused upon determine of specific understanding in relation to the
motivation behind formation of British Airways. Also the report conduct and specific analysis in
relation to the evaluation of various benefit intelligences which is to be faced by an Organisation
in order to improve itself in a patient with partnership.
MAIN BODY
Literature Review
International strategic alliance in airlines in foreign market expansion
According to the (Buccieri, Javalgi and Cavusgil, 2020)International strategic alliances in
the field of airlines consist of e collaboration in relation to various kinds of elements and
activities which is required within the facility management industry. Using of partnership and
other activities have been effectively current legislation with Economic conditions in order to
expand themselves within foreign market. As per the last decades more than 500 alliances in
relation to Airlines establishment has been done in frequent manner. Wizard based upon current
analysis which helps in feeling of gab which exist in relation to knowledge various kinds of

difficulties which come during the time of operation and functional assessment that is required
for strategic alliances. In order to perform successful business expansion whether foreign market
it is required to maintain strong partnership that helps in making specific arrangement in relation
to the organisation so as to make effective share information within more than two partners in
order to attain support from each other. In specific partnership place between companies health
in improvise in commercialization and also creates relation to the form which has been formed.
Metal ions used in various partners is able to maintain specific information with relevant
resources related to it in order to make it more successful than nature. FM activities in relation to
Airport has become more strategic in nature since last four years. Functional management is
playing an important role in maintaining different types of airport outsource them in relation to
specific functions and its management in professional m a n e r. Facility management network
helps in developing structure which maintains consideration of Airports and Airlines in order to
make specific creation possible. Network this is specific series that is helpful in maintaining
permanent link between the organisations and is down address of airlines networking for its
consumers. In this specific value with maintenance of specific partnership in order to create
fluid-structure.
Foreign market expansion of the British Airways that has faced critical issues by the
British Airways USA yeah and both of them was coordinated as a team in order to steal over the
situations which are critical in nature and is based upon management structure that is required to
maintain growth of new announce alliances. Organisations work as a team great Pacific blue
friend able to present within senior management and has been able to address issues that is being
faced in relation to foreign exchange market alliances. In order to structure of global 70k lions it
is required for British Airways over maintaining motivational level of their employment so they
can effectively maintain all the information that has helped in plant is it in foreign market
expansion. The owner of USA rate members provided specific information that has held in
issuing septic alliance in consideration in British Airways.
Motivation behind the formation of international strategic alliance
According to the (Aguilera and et. al., 2020)it has been discussed that informal institution
centre over other collective nouns latest been supported to normative and cognitive pillar. When
an organisation decides over moving to another location it is required to analyze various

circumstances and handle peer pressure. In thus aberration with another organization and helps in
protecting the brand image within the market of an organization. It is required to target market
and then develop plan it is helpful relation to the conditions exist in winner international market.
All resources required to be used and exploited exhausting resources is required to be used that is
helpful in searching for new opportunities within the market. All resources required to be used
and exploit exhausting resources that is helpful in searching of various country opportunities and
motivates of exploitation is required to improve the productivity with the effectiveness of the
current employed capital and asset which increase specific standards within both the companies
containers having website so that integration level also becomes high that can help in fulfilling
maintaining a specific control within its operations. This specific difference between integration
and degree calling motivating formation of strategic Alliance in more effective manner. Indians
growing international market it become the main concern fine 20 and specific growth of partners
invented specific consideration in relation to the merger that has helped in providing company
more and more competitive advantage. Digital generating high revenue in relation to monetary
profits earned due to various other products and services sold by such organizations.
According to (Aboulamer, 2018), It is relevant in relation to specific purpose of strategic
Alliance where is from situation to situation from past few years. Most organisations helps in
building of alliances on the basis of the different external situations for which they share a
specific or se motive behind strategic Alliance is based upon the supplement of it demonstration
done in relation to the specific reason for which it has been formed.
Opportunities to enter into new international market – Generation of the main reasons which is
related to water motivation that is in cost over establishment of international strategic alliances.
International alliance has been effectively expanding all over the world and also deals with
various nations with it. In this partnership and joint ventures which is convenient since the helps
in reaching to New Market. Specific complementary expertise to attend our specific working
with local area business in foreign countries it is necessary for the identification of impact of
political and region with various operations related to business (Gereffi, 2019). International
business uncertainty and specific challenges which is required to face in relation to setting and
ions in order to maintain it and also consideration for new entries required to be done. In relation
to british Airways with specific ability and capability for operating business operations is mean

in 10 in what secured manner. Vivo and ringtone new market at international level Airlines is
required to maintain multinational resources and subsidiaries are required to select specific
partners for successful establishment. British Airways required specific contemporary activities
that help in collaborating our building a strategic partnership for specific purpose.
Maintain Competitive position - To maintain effective position of international alliances it
is necessary to determine their competitive position currently. Through partnership, various
foreign companies can effectively penetrate their domestic market into the foreign countries and
maintain their market share. In context of international alliance redirect consideration is
company which can help to protect domestic territories and maintaining motivation level.
Criteria that is used by Airlines in the partner selection process
According to (Krasnov and et. al., 2017)determination required to maintain transparency
within the selection process which is related to partner and is also helpful in managing of all kind
of ethical social and legal problems which can occur in relation to the business that has to be
conducted. In order to make Business expansion possible partnership is appropriate method but
not everyone can attend success in relation to its partners. It is required maintaining potential
partnership dispute .so that an organisation can effectively maintain partner selection process
which lead over expansion of business. In order to choose the right partner it is necessary to
conduct research and development process organisation in order to understand and identify what
organisation of the partners are up to with their current organisation or are they able to expand
within the foreign market with more sustainability. In relation to British Airways specific criteria
has been considered manager which is send and my manager and lead over selection appropriate
partners in relation to the business. In context of British Airways specific criteria is also been
considered by the managers for selecting appropriate partners in relation to the business. For the
dis mix British Airways maintenance of consideration is essential in relation to the partner
selection process so as to make an organisation more effective in maintaining operations in
foreign countries as well. Market expansion is required to be done with depression that business
operations at same vision and create more effectiveness within its Network and improves
efficiency through creativity. All this effective criteria is required to maintain British Airways
and it water company so that more effective in reducing them for the market and expansion is
possible in maintaining its fullness within the business operations over them british Airways is

most famous Airlines in urine and has been providing Quality Services facilities to customers
and clients and maintenance specific position at international level. LN constantly expand their
business operations within the following countries with the right partner so that company can
attend more profitability to competitive advantage.
Analysis and discussion
International strategic alliances as an option to foreign market expansion
According to (Li, Zhou and Wu, 2017) In order to target new audience I am reached them
in efficient manner and Organisation when concentration improving their business operation and
conducting Business expansion more effective manner. Nursery for an organization over
improving the Global footprint that helps in maintaining strategic partnership. Fashion attending
more profit also helps in expansion in foreign market. This makes improving strength and
provides sustainability to an organization. What that is makes sustainable rate of an organization
increase. British Airways is required to use subsidiaries that open them within a foreign market
and helps in expanding themselves within it are Alliance, techniques to establish business and
foreign Markets and taking care about all the legal and ethical consideration is also required by
the organization to be done. Further it is necessary in order to maintain single log alliances that
are going to help in creating more effectiveness in terms of position and improvisers
performance within the international market. It leads towards making partnership possible
between two Global organizations. Single Baba lines and multiple lines can be considered in
order to develop partnership with strategy that is been determined by the British Airlines which
helps in maintaining effective within the foreign market. These strategies are beneficial in
creating more specific position at whole product with the Marketplace so that they can attract
International audiences and engage with investors operations. Through this British Airways
continuously improve their operations so that company can effectively improve market growth
rate in relation to its rivals.
Benefits & challenges of using international strategic alliance in foreign market entry
As per (Parente and et. al., 2019)the model strategic Alliance is considered as most
common technique which is been used by an organisation in maintaining such consideration
based on improvement of awareness about the company and also maintaining capital with more

financial expenses to be managed in effective manner. Business partnership is very beneficial in
nature and lead the expansion of business help in providing various opportunities and
maintaining branch visibility with the help of partners effort so that all the existing services
effectively is maintained where efficiency. There are different benefits and also challenges in
experience within international strategic alliances that have been discussed as follows:
Benefits
 Utilize supplementary services - these are container which makes benefits of
international strategic alliances that makes specific positions crude appeals in order to
make operations more successful in nature. Essential for the organisation to maintain
translation with key skills and competencies delete over surviving of such Alliance at
international level. Partnership is also help for maintaining an organisation services with
there abilities in the new field.
 Identification of new markets – in order to conduct business operations and also enter
into new and ensures its strategic Alliance is it is beneficial over creating automatic
understanding within the market. Further franchise makes entrance of brand image in
new market. In relation to British Airways compare the market place enables the form for
expanding its shares for franchise within the Marketplace with quite effectiveness within
it (Prahalad and Doz, 2017).
 Expand customer’s base - Most important part in primary factor which helps in
developing International strategic alliances that needs improvement of customer ways in
target market countries possible. In relation to British Airways this can be effectively
improved international marketing strategy Alliance put the partnership in order to make
the expand its customer base and attend more profitability
 Access of positive brand awareness - in order to maintain all consideration the internet is
that the client is an organisation can easily select the positive brand awareness across the
globe. Donation to British Airways this can be improved through various kinds of
business operations and providing them airline services in various locations so that an
organisation can improve their market position all over the world. International strategic
Alliance beneficial for improving the brand Awareness of British Airways on the mind of
the customers over various countries effectiveness can be defined within the services of

the Airways without any issues. Also strategic partnership maintaining good position
what were the different image can be effectively be enhanced.
Challenges
 Selection of right partners - This is considered as the First Stage which is been
determined over essentially choosing a right partner otherwise an organization can face
videos in India in relation to International strategic alliances. Organization choose wrong
partners and it can be created around position for an organization within New Market and
makes brand images enhanced in the company possible over the essential of British
Airways for paying more attention was selected right partners to international business
alliances. In this research can be conducted with development process over investigating
specific partners so that with them organization can effectively associate to the business
operations.
 Build more trust & honesty - In order to get most trust and honesty it is required
challenge of an organisation in relation to International strategic alliances is been
covered. Medicine required taking care about their partners and also trying on building
strong relationships with them so that they can be maintained and participation in the
working operation without any doubt can be done. .This factor improve critical situation
of the organisation. This sector improvisation is done within critical situations for an
organisation and developing innovative dispute settlement solutions with their business
plan (Taussig, 2017).
 Knowing when to recesses alliance – In this business changing the circumstances which
is necessary for the business to take appropriate decisions. Further it has business
alliances in continuously providing various mutual benefits to both the parties so as to
alliance read the parties and also helps in attaining a more sustainability. Business Line
continues to provide different mutual benefit to both the parties helps in making
foundation of the alliance more strong in nature. It is required to understand evitable
changes so that an effective sign an agreement and work can be collectively form over
the time. Some time required to respect and take appropriate initiative by the partner in
order to make business alliance more impactful (Veronica and et. al., 2020).

Suitable alternative market entry strategy
In order to make strategic business alliances helps in maintaining alternative marketing
through international strategic alliances. This isn't the command in relation to different marketing
entry strategies that is considered by the British Airways that is discussed as follows:
 Export-import - This is one of the most prominent strategy which makes new market
possible helpful in improving raw materials semi finished goods and maintain external
operations in relation foreign location. Such data is required to make specific cost
addition of business is only required to contact between the import and export company.
Physically importing is considered for buying and acquiring products and services from
the foreign countries home country so that company can tell in to the local market.
 Joint Ventures - This strategy demonstrates the specific partnership between two or more
companies that deals with similar product or industry. It is strategy include formulation of
separate business why all partner what is the collaborating of resources opening a specific
goal so that they can work collectively over reducing competition level. Joint venture is
beneficial for an organisation to maintain International strategic alliances narration can
gain more profitability within foreign countries.
 Licensing - This strategy has been transferring of shares and securities in business the
rights of the company that categorises licence in relation to the exchange of you amount
which is known as royalty amount. It is required for investing use amount and not
creating problems within the business operations(Young and Legister, 2018).
 Franchising - In franchise and licensing strategies are similar but also causes a little bit
friends between them in relation to the specific entity of separate nature for use within
organisation name intonation to the face. But not listen to understand the requirement of
target market and evaluate the culture consideration that is helpful in requirement of the
customers.
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Books and journals
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