Strategic Analysis and Planning Report: Rosewood London Hotel

This report provides a comprehensive analysis of the business strategy employed by Rosewood London, a luxury hotel. It begins by examining the influence of macro-environmental factors, using tools like PESTLE analysis, Ansoff Matrix, and stakeholder analysis to assess the external environment's impact on the company and its strategies. The report then delves into Rosewood London's internal capabilities, utilizing frameworks such as the Resource-Based View, VRIO analysis, and McKinsey's 7S model to evaluate its strengths and weaknesses. Furthermore, it applies Porter's Five Forces to assess the competitive landscape. Finally, the report explores strategic planning concepts, models, and theories relevant to the company, providing a holistic view of its strategic approach. The report concludes with a summary of key findings and recommendations.

Hospitality Business
Strategy

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Explain the influence with impact of all macro environment factors on company and there
strategies..................................................................................................................................................3
TASK 2..........................................................................................................................................................6
P2 Provide internal capabilities with environment of company using different framework...................6
TASK 3.......................................................................................................................................................9
P3 Explain Porter’s five forces in order to evaluate all competitive environment of company................9
TASK 4........................................................................................................................................................10
P4 What are concepts, models and theories in order to strategic planning for all company...................10
CONCLUSION.........................................................................................................................................12
REFERENCE............................................................................................................................................12

INTRODUCTION
Business strategy is a method which helps out to make long-term goals and plans through
which organisations can thereby battle with all the competition in the market. This mainly
provides the integral aspects through which corporation make the growth and development in the
environment (Bele, Panigrahi and Srivastava, 2017). The hospitality sector is nowadays
increasing with rapid advancement and they have so many competitors under it. It sets out to
strategise the plans and also to contribute for all the advancement in the competitive edge. It
provides the aims through which the companies can gain the predetermined firms with
objectives. It helps out to maintain the decision and also to provide the resources for all the
business areas. In this report the organisation used is Rosewood London as it is a luxury five star
hotel head quartered in UK. It has mainly approx 262 rooms, three restaurants and about 44 suits.
In this report all the external environment with various analysis and models all the capabilities
and porters five forces will be covered. Further this report will also include strategic planning
with different frameworks.
TASK 1
P1 Explain the influence with impact of all macro environment factors on company and there
strategies.
Macro environment is the method in which all the conditions regarding to the economic
changes covered out. It creates an important influence for all the environmental factors in the
business practice (French, 2019). It helps out to analyse and also to create an important impact
for the external environmental zone, as it covers important theories and models that helps out to
Rosewood London which are mentioned below:
PESTLE analysis
This is a tool which provides the macro environmental factors in order to gain the
advancement in the functioning as for rosewood London it is being mentioned below:
 Political: This sector provides all the important policies and the political scenarios relates
to the economy for all the business operations. The Rosewood London has a stable

political area. But in the Covid 19 situation it affected as a travelling was banned and it
largely affects a generation of revenue.
 Economic: This provides out all the foreign exchange, inflation rate, currency and many
more as for rosewood London did try to target all die wealthy the customers in order to
provide them all the luxury services. And they also can thereby maintain the
opportunities in order to expand with the help of loans and banks and to gain the lower
interest through which the upliftment can be raised out from the pandemic COVID-19
situation (Aveh, 2018).
 Social: The sector involves all the socio cultural areas through which the customers
demand, purchasing power and all the important habits are being characterised.
Rosewood London try to maintain and attract people through various changing areas and
also by keeping the demands of the customers who used to cover and come in their hotel
area.
 Environmental: This mainly provides out the business function through which the
sustainability and global environment is being kept unaffected. Rosewood London helps
out to keep environment safe by providing efficient services to the customers and also by
implicating the laws that are being related to all the important areas in the environment
protection.
 Technological: It is mainly the upgradation areas through which all the advancement in
the technology is being given in the business practice. Rosewood London helps out to
provide the service and the areas through which all the gain in advancement can be
implemented and there can be frame a digital check through which all the online payment
methods and check-in and checkout can be done in a digitalised way (Hermans, Buckley,
and Lear, 2018).
Ansoff Matrix
This model is mainly being divided into four different strategies through which all the
business practises can be outgrown in order to expand the market areas. Rosewood London hotel
cover all it as follows:
 Product development: This mainly provides an important areas through which all the
new offerings can be introduced in the market and also the existing conditions in the

market and company can be served out by the customer by introducing new products.
Rosewood London and thereby introduce new services and also enhance their services for
the existing guest (Yilmaz, and Flouris, 2019).
 Market penetration: This provides out all the sales that is being increasing through
existing offerings by all the market segments. Rosewood London can implement the
strategy in order to enhance their volume of sales and also by focusing in same market
segments with same service.
 Diversification: This provides as the most riskiest strategy as it covers the company to
enter in a new market segment and also to provide something different from other
offerings. Rosewood London can thereby implement the strategies through which they
can maintain their customer segments by maintaining the functioning and also all the new
services for hotel area.
 Market development: This is mainly focused on all the new market segments through
which the customers can thereby be attracted and also expansion of the market can be
gained. Rosewood London hotel can thereby opt this strategy in order to enhance their
customer base (Kartakoullis, Yiapanas, and Thrassou,2018).
Stakeholder Analysis
All the organisations are thereby being made through the personal and also by various
operational activities in the business. Stakeholder analysis can thereby use the power interest grid
which covers out for important categories as for rosewood Hotel London they are mentioned
below:
 High power less interest: This provides all the important areas through which less
interest can be enhanced through the stakeholder process and also the high-power can be
analysed in the working segments. Rosewood London can thereby characterise the
functioning of all the hotels by providing the power for the business to the employees
who have less interest in the hotel.
 High power high interest: This mainly covers out the important personal areas through
which the monitoring and the access of important data and information can be adopted. It
covers out the top-level management through which the owners can have the maximum

interest and power rosewood London and thereby covers out high-power and interest as
in order to maintain the growth and satisfaction.
 Low power high interest: These are mainly all the personals which are being included in
the category as for Rosewood London The customers are being covered in such category
as it is important to give make them informed regarding all the important important areas
in segments.
 Low power low interest: This provides out all the important areas through which the
access of information it is not being divided and shirt to a no interest areas. Suppliers of
Rosewood London are being covered in this category as they are only being required to
be monitored no other person interest can be gained (Malekifar, GHANEIRAD, and
MOUSAVI, 2018).
TASK 2
P2 Provide internal capabilities with environment of company using different framework.
As for all the corporation it is being frame to the internal environmental factors should be
achieved in a predetermined manner in order to gain to advancement and the capabilities.
Strategy capabilities help out to provide improvement methods through which the enhancement
in the strategic approach can be made through competitive advancement and edge. Rosewood
London mainly covers of the internal environmental analysis which are as follows:
Resource based view
This mainly provides out a managerial framework through which all the important
utilisation regarding the resources in the organisations can be made easy. It provides out the
accomplishing areas through which the changes in the advancement in the sustainable
competitions can be raised. It covers of two important sources of resources which are like
tangible, intangible, all the important embedded in machineries, cars etc.and the other one cover
out the intellectual property rights. It mainly covers out the important resources and does not
improve it the potential through which the competitive advancement in the sources can be
gained.

VRIO Analysis
This tool helps out to maintain all the resources in a bye for Kate manner through which
the business practice can be in hands and taken through the capable resort system. It provides out
the competitive edge in the market. Rosewood London helps out to analyse important sources
which are mentioned as follows:
 Valuable: It provides out all the resources which covers hi adding values and also in the
implication of business functions without that a smooth functioning of the business
practice has been not been possible. Rosewood London terror by covers out all the
important valuable resources as their employees who are being highly skilled in trains in
order to adapt the cultures and also the advance me to serve their customers better
facilities (Wilson, 2017).
 Rare: This provides out the methods through which the companies can thereby
implement the resources to be in a better way rosewood london helps in the financial
analysis and the resource full manner through which they can gain the rarest
enhancement for their sources and also by providing a proper managerial skills in
contributing and implementing the strategies for overcoming all threats.
 Inimitable: It provides all the resources through which all the competitors are being gain
in a costly areas. Rosewood London helps out to maintain the financial areas of the
resources through which they can put in the long-term value of profitability for the hotel
area for the past experience and years.
 Organised: This mainly comprised of the important resources in segments through which
the Rosewood London provides out To cover the large customer base in order to gain the
business expansion and also to gain the profitability in the market by implementing the
brand image.
McKinsey’s 7s Model
This is mainly the internal element factor which helps out to analyse the important areas
for the company and also to align the expansion of business and growth for the success. This is

mainly provides the categories through which the elements are being framed. As in context to
Rosewood London it is being mentioned there under:
 System: This mainly provides out the method through which the procedure and activities
being performed in the business. Rosewood London implements out various systems like
customer service, reservations etc.
 Strategy: It just provide out the plant that is being used by the organisation in order to
frame and maintain the competitive advantage. Rosewood London helps out to provide
services in the offers by providing the high-quality and the technological advancement in
the status for the customers work.
 Structure: This mainly helps out to produce the business benefits by the organised areas.
As rosewood London thereby frame out the Hierarchical organisational structure through
which the top-level management provide a decision making power and all the other
management have to follow the command with the flow of information from top to the
bottom area (Menon, 2018).
 Skills: It provides all the important capabilities and competencies which covers of the
employee swapping mini business practice. Rosewood London workforce is highly
trained so they used to provide the services in a best quality in a trained and skilled
manner for the customers.
 Style: It is mainly the leadership pattern in style that is being adopted by the firm. As for
rosewood London they try to maintain the autocratic style of leadership through which
the implements out all the decision making from the top level of management and also try
to implement all the decisions on the other employees.
 Staff: They mainly covers out the staff members and the employees who are being in the
organisation the rosewood London nearly covers hundred staff used to work under them
for the growth and success of the hotel.
 Shared values: It provides out all the important core values which helps out to reflect all
the ethics in the principles that are being used in the company. The rules would London
helps out to provide transparency, ownership, passion and all the important innovation
with collaborations that are being served by the customers.

TASK 3
P3 Explain Porter’s five forces in order to evaluate all competitive environment of company.
Porter’s five forces
It helps out to identify all the competitive nature and forces through which they can help
out to shape the industrial advancement and also to maintain the strength and weakness for all
the business practice. As for rosewood London it is being mentioned there under:
 Threat of new entrants: This many provide out all the new entries that can thereby come
in the market with the ongoing abilities. As rosewood hotel can thereby have low power
force of this as there has been allocated so much of resources and funds by them in the
market segment and they also provide the luxury services. But the loyalty of customer is
difficult to be maintained in the hospitality sector.
 Competitive rivalry: This mainly involves all the competition that has been made in the
market segments. The power force in Rosewood London for this is high as there has been
made immense population in the competitive sector in the London in hotel industry as
there were so many hotels which used to provide luxury services to the customer and gain
the loyalty. The global hotels used to have covered a competitive race in the global
market image for instance like Marriot, Hilton etc (Weng, and et. al., 2019).
 Bargaining power of suppliers: This drive out important abilities through which the
prices of the suppliers and thereby be fluctuate. Rosewood London thereby implements
low power force of this as they have so many suppliers for their hotel and try to maintain
the dominant role in order to gain the raw material for the purchasing of the suppliers
resources.
 Threat of substitute: It is mainly all the alternate offering that is being available in the
market for the customers. Rosewood London have high-power force of this as they cover
out all the important substitutes like hostels, apartments, renting suits through which the
customer can thereby change their mind and use the substitute as they are on a low-cost.
 Bargaining power of customers: The power force in this model is moderate for
rosewood London as they used to cover the consumers through which the travel targets
on the luxury prices and facilities through which only the wealthy customer can thereby

pay and afford to stay in their hotels. Customer thereby have low bargaining as in the
luxury services.
TASK 4
P4 What are concepts, models and theories in order to strategic planning for all company.
The strategic planning helps out to provide important models through which the
organisation and thereby implement the plans for all the business goals and strategies. As for
Rosewood London some of the important tools for the strategic implementation in planning our
mentioned below:
 Differentiation: It is mainly the strategy in which the organisation used to maintain
innovations through their customer service. Rosewood London thereby try to maintain
and enhance the innovative service and approaches for their loyal customers by keeping
the perceived values in their innovative approach (Hou, and et. al., 2021).
 Cost leadership: It is mainly the strategy which helps out to cover the low-cost model in
which all the services and applications of the new segment in the market for the
customers can be attracted. Rosewood London can thereby of the strategy in which they
can lower the price in order to attract the middle people earning income in order to gain
the maximising of revenues.
 Focus: It provides out to important strategies through which company used to cover out
the lower pricing with various cost in order to maintain the offerings. It implements out
the differentiation through which all the innovative approaches are being covered in the
hotels.
Bowman’s Strategic clock
It is mainly a model which covers out eight important strategies which helps out
implement the positioning of the market segments and all the organisational goals for the
competitive advancement. Rosewood London and thereby maintain it as follows:

 Low price: This mainly provides the offering with strategy through which the products
and thereby provide your services in a low-cost model in order to gain more customers.
Rosewood London can implement low-cost services to their guest.
 Low price low value added: It implements out important areas through which sales can
therefore be increased with all the services and products for the organisations. Rosewood
London thereby adopt the strategy through which they can enhance and increase the sales
in various market segment.
 Focused differentiation: This many provides of the services through which all the high-
value and the high prices of the services can be offered. Rosewood London thereby adapt
out to earn and gain higher profit values in the strategy (Liao and et. al., 2018).
 Differentiation: It maintains out the important areas through which the services compare
by begin by the new value products and the competitor range. Has rosewood London
thereby if adopt such strategies it will help them out to enhance the growth in the market
by all introductions of product.
 Monopoly pricing: It is mainly the method through which soul controller of all the
pricing strategies can be maintained.
 Hybrid: it pertains out to provide a combination in the differentiation in all lower pricing
value through which they can enhance their company’s growth and also strategise
rosewood London as an increased sales and all the innovative areas of approach in the
lower cost.
 Risky high margin: All the existing services in all the higher pricing through which the
strategies can be implemented in order to generate the crude in the profit segment.
Rosewood London can opt out to increase the values and also to involve various
important methods for differentiation process.
 Loss in market share: It provides out all framed and the basic important offering for the
services through which the new segments can be implemented and the customers can be
attracted in a new way. Rosewood London can expand their hotel in various a segments
of London in order to gain more customers.

CONCLUSION
It is concluded from report that Business strategy plays an important role as it helps out to
strategise all the elements and important corporation through which the long-term manner of
growth and success can be implemented. Business helps out to frame the external environmental
factors and which is being made by PESTLE analysis, stakeholder analysis and Ansoff matrix.
There has been seen that the internal factors and the capabilities helps to Green the inner strength
of the identified organisations. It helps out to produce the models like VRIO, McKinsey 7S
model helps to implement the internal approach. Further it is also concluded that the strategical
planning helps out to adapt the business in expanded manner.
REFERENCE
BOOKS AND JOURNALS
Yilmaz, A.K. and Flouris, T.G., 2019. Values, Ergonomics and Risk Management in Aviation
Business Strategy. Singapore: Springer.
Aveh, F.K., 2018. An evaluation of how institutional characteristics, agency cost, business
strategy and governance affect sustainability of microfinance institutions in
Ghana. International Journal of Advances in Agriculture Sciences.
Bele, N., Panigrahi, P.K. and Srivastava, S.K., 2017. Political sentiment mining: A new age
intelligence tool for business strategy formulation. International Journal of Business
Intelligence Research (IJBIR), 8(1), pp.55-70.
French, J., 2019. 8 Social Marketing’s Contribution to Macro-Social Policy and Economics,
Beyond Upstream, Midstream, and Downstream Analysis. Macro-Social Marketing
Insights: Systems Thinking for Wicked Problems, p.94.
Hermans, S.M., Buckley, H.L. and Lear, G., 2018. Optimal extraction methods for the
simultaneous analysis of DNA from diverse organisms and sample types. Molecular
ecology resources, 18(3), pp.557-569.
Kartakoullis, N., Yiapanas, G. and Thrassou, A., 2018. Stakeholder Analysis of the Football
Industry in Cyprus. In Research Advancements in National and Global Business:
Theory and Practice: 11th Annual Conference of the Euromed Academy of Business.
EuroMed Institute.
Malekifar, S., GHANEIRAD, M.A. and MOUSAVI, A., 2018. A Systematic Pathology of
cultural industries innovation system of the Country:“Institutional Mapping” and
“Stakeholder Analysis” Application.
Wilson, P., 2017. Energy Sanctuary on Archipelago: Stakeholder Analysis for Developing
Offshore Wind Turbine to Achieve Energy Sustainability in Indonesia. UI Proceedings
on Science and Technology, 1.
Menon, A., 2018. Bringing cognition into strategic interactions: S trategic mental models and
open questions. Strategic Management Journal, 39(1), pp.168-192.

Weng, and et. al., 2019. Assessing the performance of MM/PBSA and MM/GBSA methods. 9.
Prediction reliability of binding affinities and binding poses for protein–peptide
complexes. Physical Chemistry Chemical Physics, 21(19), pp.10135-10145.
Hou, and et. al., 2021. Analysis on Structure of Interacted and Interconnected Micro Grid Based
Energy Internet on Pelagic Clustering Islands. In E3S Web of Conferences (Vol. 233).
EDP Sciences.
Liao and et. al., 2018. Integrating microbial biomass, composition and function to discern the
level of anthropogenic activity in a river ecosystem. Environment international, 116,
pp.147-155.