The Impact of Business Intelligence on Organizational Strategy

This report delves into the strategic implications of business intelligence (BI) within organizations, exploring its role in data analysis and decision-making processes. It examines how BI tools, such as IT desks, webinars, e-libraries, and e-buddy systems, are utilized for knowledge management, employee training, and recruitment. The report highlights the practical applications of BI in achieving competitive advantages, improving corporate performance, and realizing strategic objectives. It provides a detailed analysis of the findings, including the use of balance scorecards for performance evaluation and the implementation of various BI tools to address employee issues and enhance knowledge sharing. The conclusion emphasizes the significance of BI in today's business environment and its contribution to achieving organizational goals. The report also provides the references used.

DATA HANDLING AND
BUSINESS INTELLIGENCE

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUTION..............................................................................................................................1
ASBSTRACT..................................................................................................................................1
PURPOSE........................................................................................................................................1
DESIGN/ APPROACH /METHODOLOGY..................................................................................2
FINDINGS.......................................................................................................................................2
PRACTICAL IMPLICATIONS......................................................................................................3
VALUE............................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUTION
Business Intelligence could be described as the technology driven process which is used
for delivering important information and analysing the data for helping the managers, executives
and the employees for making informed decisions that will help in the growth and success of the
business. In the process of BI data is generally collected from the internal IT system of the
organisation and external sources for making analysis, running queries creating data and
information visualisation and reports for providing the results to decision makers of the business
for decision making.
ASBSTRACT
The report discusses about the strategic analysis and the impact of strategic business
intelligence on the organisation. The review of the article has helped in evaluating the business
intelligence assists the companies in deriving or getting essential information for making more
accurate and reliable decisions for the business. A company has different tools for knowledge
management which are used efficiently for decision making. Presently they have used the tools
such as IT desk, Webinar, E-Buddy and E-Library for the purpose of KM. The above tools help
and guides employees to gain essential and related knowledge as well the solution to various
issues faced by the employees in performance of their tasks (Fourati-Jamoussi and Niamba,
2016). E-referral program has been proved very useful for the business in attracting the new
talent for company. This is also evaluated that using E-Buddy firm has been able to make
effective recruitments. In this way it could be evaluated from making use of the different tools of
business intelligence, companies get strong support in assistance about the ways to grow and to
set goals and objectives for their organisation.
PURPOSE
Primary purpose of this article is Realising strategic impact of the business intelligence
utilisation. In the present era of technological advancement it is essential for the business that to
enhance the efficiency of workers and better information and knowledge the business
intelligence are required to be provided to the employees. Organisation could use the different BI
tools for solving the problems faced by the employees and increasing the productivity of their
employees.
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DESIGN/ APPROACH /METHODOLOGY
The article presents systematic review of concepts relating to the use of the business
intelligence. The article has qualitative method with motive of gaining more deeper insight and
knowledge about the concepts of BI and its impact over the business efficiency. This could be
assessed from the article that information is gathered from secondary data sources. The data
presented in the article relates to published journals and online sources.
FINDINGS
The article provides about case which was related to IT consultancy firm that was
engaged in providing IT related services around the globe. It is evaluated from the case that BI
department of the firm was completely involved in giving guidance to the consumers about
efficiently using their business data for understanding their consumer trend so that services
required by them could be given properly (Reddy, Sangam and Rao, 2019). The BI also helped
the company in getting competitive advantage over and due to this firm has grown strongly
making effective use of the different BI. Company was incorporated in the 1977 and was
headquartered in the Singapore. The subsidiaries of company are in India and Malaysia. At the
initial stage it could be assessed that the company decides of making use of different initiatives
with the more effective techniques and tools for improving the corporate performance of the
company. In this key focus is given over the working of the employees and assesses their
behaviours and patterns while working. After the proper assessment of the working practices
company implemented different tools of KM and also used the organisational knowledge through
extraction of the data for achieving the competitive advantage and to achieve its goals and
objectives. It is identified that company has used 9 different tools for BI and the knowledge.
Company has implemented the fundamental of 360 degree of knowledge, internal
process, finance and the consumer growth. It had used the Webinar for sharing the real time and
effective useful information among the employees over web. It has helped company is assessing
the problems that employees were facing and based on it corrective measures were taken. It acted
as an effective tool for gathering knowledge and for diffusion. It also implemented the new E-
learning system for its employees where they were involved in enhancing their knowledge and
learning through the online mode (Vargas and et.al., 2016). Through the use this learning system
more effective training was provided online to employees for enhancing their knowledge and
capabilities. Other tool used by the company was E-Buddy where the workers are associated
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with department of human resources so that department have complete knowledge about the
abilities of employees, their experiences and the problems they were facing in work or
organisation. It proved to be an effective and efficient tool for recruitment using which the HR
department was able to attract the required employees for organisation. E- Library helped the
workers in getting access over wide and quality information which company used for supporting
the learning process of their employees. It also helped the employees in more deeper research
and getting more reliable results in their analysis. It is identified that this tool is significant
sources for getting the collective and codified knowledge in firm from both internal and external
sources. The IT desk services were also used by the company, that gave the employees online
support in their work for the day (Kolychev and Shebotinov, 2019). This helps the workers to
have access over possible solutions that could be used for different issues which arise during the
work. Ticket for the issue is given in this tool. From the case it is also identified that use of the
corporate blogs was also made by the company. This is used to make people aware about
important information or meetings to be held at different locations or places.
PRACTICAL IMPLICATIONS
Important knowledge about making effective used of the BI is given in this article for
gaining competitive advantage and making correct corporate decisions. To assess the
performance balance score card has been used by the company so that corrective actions could
be taken after measuring the performance. The tool has helped to achieve strategic objectives. BI
is also used by the firm for getting feedback over current performance for undertaking corrective
measures for improvements. Using this approach the company has identified different loopholes
in the process and which will be fixed by taking actions for increasing the efficiency and
performance.
VALUE
Article has provided impact of the BI from perspective improving economic, social as well
as environmental performance. This has also assisted the firm in achieving the strategic
objectives that are set up. It is also evaluated that the article has provided rich insight about
different tools that could be used for improving the knowledge and for extracting the data. This
has helped the company in making more effective decisions that have helped in getting success
and growth in market. The goals and objectives were achieved effectively using these tools.
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CONCLUSION
The study helps in drawing conclusions that BI is very effective and of possess a importance
place in the present business environment for the business to achieve its goals and objectives.
Company has used different tools such as balance score card for measuring performance and to
get feedback. It has helped in identifying loopholes and working on them. Company has made
use of the different tools such E-library, E-buddy and many others for identifying the issues
faced by employees and providing better solutions to them. The tools have also helped to
enhance their understanding and knowledge.
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REFERENCES
Books and Journals
Fourati-Jamoussi, F. and Niamba, C.N., 2016. An evaluation of business intelligence tools: a
cluster analysis of users’ perceptions. Journal of Intelligence Studies in Business. 6(1).
Reddy, C.S., Sangam, R.S. and Rao, B.S., 2019. A survey on business intelligence tools for
marketing, financial, and transportation services. In Smart Intelligent Computing and
Applications (pp. 495-504). Springer, Singapore.
Vargas, V., and et.al., 2016. Pentaho and Jaspersoft: a comparative study of business intelligence
open source tools processing big data to evaluate performances. International Journal of
Advanced Computer Science and Applications. 7(10). pp.20-29.
Kolychev, V.D. and Shebotinov, А.А., 2019. Application of business intelligence instrumental
tools for visualization of key performance indicators of an enterprise in
telecommunications. Scientific Visualization. 11(1).
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