Change Management Report: Bounce Fitness Strategic Analysis

This report identifies the strategic changes needed for Bounce Fitness to register with Fitness Australia. It includes a SWOT analysis highlighting the company's strengths, weaknesses, opportunities, and threats. The report discusses the impact of external environmental factors, such as COVID-19, on the organization's change management objectives. It also identifies major operational change requirements, including addressing performance gaps through employee skill development and process optimization. The report emphasizes the importance of clear communication and prioritization of changes to ensure effective implementation across all branches, ultimately contributing to the organization's growth and improved customer experience. Desklib provides access to similar solved assignments and study resources for students.

Lead and Manage
Organisational change

Table of Contents
2a Identify the needs for a strategic change through analysis of strategic plans contrasted with
the practices............................................................................................................................3
2b Discuss any patterns or trends in the external environment which impact on the
achievement of the organisation’s change management objectives.......................................5
2c Identify major operational change requirements due to performance gaps, business
opportunities or threats, or management decisions for this change management initiative...5
2d Review and prioritise change requirements / opportunities with relevant managers........6
CONCLUSION................................................................................................................................6
REFERNCES:..................................................................................................................................8
Books and Journals:................................................................................................................8

2a Identify the needs for a strategic change through analysis of strategic plans contrasted with the
practices
To register a company with another company it is essential for the company to comply
with the requirements which are essential to register in the company. In the given case study,
Bounce fitness is about to register with Fitness Australia in order to grow in their business. It
requires a proper leadership and management to make those changes in the organisation. In order
to identify the changes which are required to be made in the organisation it is essential to know
the strength as well as weaknesses of the organisation. It will also help the organisation to make
strategic plans in the organisation for the sake of future growth. Before registering with Fitness
Australia, Bounce fitness finds so many problems in the organisation which needs to ratify over
time. In order to complete this it is required to perform SWOT analysis of Bounce Fitness which
helps to know the area of weakness and threat in order to make it strength and opportunities for
the organisation (Demmke, 2020). The SWOT analysis of Bounce Fitness is given below:
Strengths:
Bounce Fitness has several strengths which helps them to sustain in the market. The
strength of Bounce fitness are given below:
 The organisation has a good reputation in the market as it is able to expand their business
in such a short period of time. This good reputation helps the organisation to expand its
business in more areas.
 The organisation is so professional in following code of conduct applicable on the
company. This helps them to maintain a proper disciplined environment in the
organisation.
 As it became a brand for people and follow so many code of conduct in the premises it
attracts more customers towards them. More customers in the organisation helps them to get more and more cost benefit as more
customer is equal to less cost of operations in the organisation (Ghadge, Wurtmann and
Seuring, 2020).
Weaknesses:
In spite of having so many strengths the company has face so many weaknesses which
are given below:

 As the company has found that there are lack of standardization in the organisation which
will affects the business of an organisation.
 In order to maintain the standardization and adapt changes in the organisation it requires
lots of funds to be invested in the organisation. The adaptation of changes in the organisation is a time consuming process which led to
increase in cost of operations of the organisation and hence increase the cost of services
offered by the organisation.
Opportunities:
There are several opportunities which are present in the market for the company Bounce Fitness
which are given below:
 By these change to be implemented in the organisation, they have chances to enhance the
business opportunity for the organisation (Gupta, Bansal and Rosencranz, 2020). As they get the brand image of Fitness Australia they have the chances to get more and
more customers in the organisation.
Threats:
There are also several threats which are present in the market for Bounce fitness which are given
below:
 The company has incurred so much of cost in providing training to their staff which can
affect the profitability of the company if staff does not resist in the company.
 The major expenses incurred in the organisation led to increase in membership cost of the
company which can led to lose customer of the organisation.
These strengths and weakness helps the manager to ascertain the major changes which are
required in the organisation and implement them in the organisation. In order to bought the
strategic change in the organisation it is necessary to increase the allocated budget as it requires
high cost to be incurred in providing training to the employees in the organisation (Cragg and
Chraibi, 2020). All these are the changes which needs to made by the company Bounce Fitness in
order to comply with code of practice in that particular country. It is very essential for the benefit
of company to bring those changes as it provides them better customer experience and growth of
the organisation.

2b Discuss any patterns or trends in the external environment which impact on the achievement
of the organisation’s change management objectives.
External factors are the factors which cannot be controlled by an organisation and generally
affects the industry as a whole. The major factor which affects the business of fitness industry
these days is the spread of the deadly virus in the community that is COVID19 (Krasner and
Epstein, 2020). The spread of COVID19 affect the business of whole world, the government of
approximately all countries announced a complete lock down in their respective countries. This
lock down affects the profitability as there are no customers in the fitness centre and they are
paying fixed cost which create loss to the organisation. The organisation has planned a strategic
change in the organisation which incurred a high cost in providing training to the employees but
the lock down due to COVID19 increase this cost as it became essential for the organisation to
provide the training again to the employees. The fitness centres are not considered in essential
services that is the reason the government provide them late instructions to open their business
which also have a negative impact on the business of the organisation. The downfall in the
economy of the country affects the political stability which affects the business of the
organisation.
2c Identify major operational change requirements due to performance gaps, business
opportunities or threats, or management decisions for this change management initiative.
The management of Bounce fitness found out various performance gap in the
organisation. In order to fill this gap the organisation needs to analyse where is organisation
stands and where it wants to be in future. This GAP in the organisation can be analysed
according to field the management want changes in the organisation such skills in employees,
culture, performance, structure, process and many more. Some of the elements to initiate change
in the organisation are provided below:
Skills: In order to register with the Fitness Australia, bounce needs to fulfil some of the
qualifications among which one is to have an educational qualification in employees which is
necessary that all trainers must hold Certificate III in Fitness Instructing (Olcott, 2020). In Cairns,
all trainers hold this level of certificate while in Brisbane and Sydney two trainers need to have
the basic training while in Melbourn one trainer needs the basic training. In order to achieve
these skills the training needs to be completed by the organisation. Under this change
management initiative that all the trainers will be provided further training for getting Certificate

IV and diploma in personal development which will led to develop the skills of employees for
the further development of the organisation (Usman, 2020).
Process: A process of functioning in the organisation also needs to be changed by the
management because of the requirement of training to the trainers of gym (Reed and McDermott,
2020). The training needs to be provided to the trainers in such a way that it does not affect the
experience of their customers.
Structure: In order to initiate change, it is essential for the company to establish a proper
structure of organisation to make all branches clear the organisational structure of the
organisation. Currently the managers of different branches started to handle the process
according to them only. But it needs to be managed by the head office which needs a proper
clarification of the process.
2d Review and prioritise change requirements / opportunities with relevant managers
All the change needs to be communicated to all the departments of the branches in order to
implement those changes in the organisation. The communication must be clear and
understandable by each and everyone. The communication is sent through mails to all the
managers and keep check on the functions of branches to take care of all the changes that they
are implemented or not (Skoumpopoulou and Robson, 2020). It is essential to prioritise these
changes as they need to be complied in order to register with Fitness Australia. The manager
needs to ensure to provide proper training and services to the trainer for their development in the
organisation.
CONCLUSION
From all the above discussion it is concluded that Bounce Fitness needs to initiate so many
changes in order to get registered with Fitness Australia. The organisation needs a proper
structure which needs to be followed by each and every branch for the effective management of
the organisation. According to the educational qualification required the trainers needs to be
trained in the Bounce Fitness.

REFERNCES:
Books and Journals:
Cragg, T. and Chraibi, S., 2020. Reviewing procurement: a change management model based on
action research. International Journal of Procurement Management, 13(6), pp.737-755.
Demmke, C., 2020. Public Administration Reform over Time–Did Change Lead to a More
Effective Integrity Management?. Central European Public Administration
Review, 18(2), pp.7-27.
Ghadge, A., Wurtmann, H. and Seuring, S., 2020. Managing climate change risks in global
supply chains: a review and research agenda. International Journal of Production
Research, 58(1), pp.44-64.
Gupta, S., Bansal, K. and Rosencranz, A., 2020. Cities Take the Lead in Indian Climate Change
Governance. Environmental Policy and Law, (Preprint), pp.1-13.
Krasner, M.S. and Epstein, R., 2020. Mindful practice: Organizational change and health
professional flourishing through cultivating presence and courageous conversations.
In Connecting Healthcare Worker Well-Being, Patient Safety and Organisational
Change (pp. 247-260). Springer, Cham.
Olcott, D., 2020. In search of leadership: Practical Perspectives on leading distance education
organisations. Asian Journal of Distance Education, 15(2), pp.48-57.
Reed, C. and McDermott, A.M., 2020. Reframing and reacting to employees’ responses to
change: a focus on resistance. BMJ Leader, pp.leader-2020.
Skoumpopoulou, D. and Robson, A., 2020. Systems change in UK HEIs: how do culture,
management, users and systems align?. Journal of Enterprise Information Management.
Usman, M., 2020. Transformational Leadership and Organizational Change: In The Context of
Today’s Leader. International Business Education Journal, 13(1), pp.95-107.