Strategic Planning: External Factors, Stakeholders & Business Analysis

This report provides an analysis of strategic planning, focusing on the impact of external factors on organizations in the UK. It examines the needs and expectations of various stakeholders, including customers, government, suppliers, and employees. The report utilizes tools such as PEST analysis, SWOT analysis, Porter's Five Forces model, and value chain analysis to measure the impacts of current business plans, particularly for an organization like Brooks. It evaluates the competitive strengths and weaknesses of the organization, considering factors like globalization, organizational culture, and government spending. The conclusion emphasizes the importance of health services and market research in improving confidential sexual health services for young people, highlighting the role of SWOT analysis in evaluating competitive positions. Desklib provides access to similar reports and solved assignments for students.

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STRATEGIC PLANNING

INTRODUCTION
• The present file describes the values of external factors
which affect organization in the nation. It measures the
requirements and expectations of stakeholders in the
corporation. It introduces various tools to analyses the
impact of present business plans in the UK. In addition, it
represents position of Brook organization in the current
market.

Strategic Planning
 Strategic planing refers to the process of
defining strategies and taking decisions with
respect to the objectives of the organisation.
 It helps firms in accomplishing their long term
vision

external factors affecting an organisation
 PEST Analysis is beneficial for identifying the external
organisations.
 The factors which affects the business are:
 Political: fiscal policy, monetary policy trade tariffs
 Economic: inflation rate, interest rates, economic growth
pattern
 Social: cultural trends, demographics, population analytic
 Technological: latest new technologies such as ERP, CRM,
etc

1.1 Importance of external factors
•

 It is easy and simple to conduct proper analysis for
the Brooks.
 It involves cross-functional skills which helps in
getting appropriate outcomes for effective strategic
planning
 It helps in decreasing the impact of threats on the
working of the Brook.
Importance of the external factors

Stakeholders
 Stakeholders are refer as any person,
organisation, group or society which has stake
in the company.
 Stakeholders either affects the decision of the
firm or get affected by the decisions of it.

1.2 Different stakeholders
• Different stakeholders of Brooks are:
• Customers
• Government
• Suppliers
• Employees

Needs and expectations of the Stakeholders
• Stakeholders has many needs and expectation from
the Brook organization which are as:
 Consumers- quality services in affordable price
 Shareholders- Better Dividends
 Government- Legal working by following all the
laws, policies, rules and regulations decided by it.
 Suppliers: Loyalty, Trust, good relationship, timely
payment
 Employees: Job satisfaction, good package,
employment benefits.

1.3 Analyses major changes of external
environment
 For market research two types of information is required
which are:
•Primary: Questionnaire and face to face interview
•Secondary: Journals, websites, magazines, past researches

Major changes
 Technical Change: Improved working style,
proper team and time management
 Environmental Change: Sustainable, clean and
safe environment.
 Political Change: Changes in laws and policies
makes Brook to change its functions which
results to wastage of time, money and
resources.
 Globalization: Expand business, diversified
customers, more recognition

Competitor analysis Model
Competitor analysis model consists of the
following steps:
 Competitor's Objectives
 Competitor's Assumptions
 Competitor's Strategy
 Competitor's Capabilities