Strategic Analysis of Coca-Cola: Internal and External Factors

This report presents a comprehensive strategic analysis of Coca-Cola, examining its internal and external environments. The internal analysis includes historical review, financial analysis, value chain analysis, core competencies, and the McKinsey 7-S framework. The external analysis covers environmental basics, customer and competitor analysis, industry environment, key success factors, and PESTEL analysis. Strategic fit is evaluated using SWOT, EVR congruence, and the balanced scorecard. The report then moves into recommendations, including trend and sensitivity analysis, risk management, and growth strategies, followed by an assessment of suitability, acceptability, and feasibility. It concludes with discussions on internal development, e-commerce, implementation, and control, including alignment of company structure, project management, and green strategy, culminating in a business plan and execution plan. The analysis utilizes various strategic models and frameworks to provide a holistic view of Coca-Cola's strategic position and future prospects.