This report provides a comprehensive strategic analysis of eBay Inc., examining its business environment, internal capabilities, and future growth strategies. The analysis begins with an executive summary, followed by an introduction outlining eBay's business model and market position. The report then delves into the external environment using PESTEL analysis to assess political, economic, social, technological, environmental, and legal factors. Industry analysis is conducted using Porter's Five Forces model to evaluate competitive rivalry, threats of new entrants and substitutes, and the bargaining power of suppliers and buyers. An internal analysis is performed using SWOT and VRIO frameworks to assess eBay's strengths, weaknesses, opportunities, and threats, as well as its resources and capabilities. The report also explores key directions for eBay's future growth using Ansoff's Matrix, followed by recommendations and a conclusion. The report aims to provide insights into eBay's strategic position and offer recommendations for future success.
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