Fundamentals of Management: Georges Hotel Strategic Analysis Report

This report presents a comprehensive analysis of Georges Hotel, examining its management practices through various frameworks. It begins with an introduction to the hotel and its organizational structure, followed by a stakeholder analysis and an assessment of its competitive advantages. The report then delves into STEEPLE, SWOT, and Porter's Five Forces analyses to evaluate the external and internal environments. Part B focuses on strategic planning, emphasizing its importance for financial benefits, organizational activities, and competitive advantage. It explores operation management and supply chains within the hotel context, highlighting the challenges and strategies. The report also touches upon project management and negotiation skills relevant to the hotel's operations. The analysis provides insights into the hotel's mission, vision, values, and how they align with its strategic objectives. It also addresses the importance of strategic planning for the hotel's future, emphasizing the need for effective resource utilization, risk mitigation, and innovation. Overall, the report offers a detailed overview of the hotel's operations and strategic direction, providing a valuable resource for students studying management principles.

Fundamentals of
Management

Table of Contents
INTRODUCTION................................................................................................................................3
TASK A..............................................................................................................................................3
PURPOSE FOR SELECTING THIS ORGANISATION....................................................................3
ORGANISATIONAL STRUCTURE..............................................................................................3
STAKEHOLDER ANALYSIS........................................................................................................3
COMPETITIVE ADVANTAGE....................................................................................................4
STEEPLE ANALYSIS..................................................................................................................4
SWOT ANALYSIS......................................................................................................................4
PORTER FIVE FORCES..............................................................................................................4
PART-B...........................................................................................................................................5
Operation Management and Supply chains............................................................................7
Project Management...............................................................................................................7
Negotiation Skills...................................................................................................................7
REFERENCES.....................................................................................................................................9

Management is a set of action in which all the highly engaged work are prepared and
performed by the company itself. Moreover, there are many of variable function used in
organization they are generally based in concept of skill of management. Establishment of
business in term of monetary can kept the thing more profitable and effective in the manner of
given principle which is applied and required by marketer and also help in human, financial
gather source to get the goal or objective of business. The selected hotel in this case Georges
hotel (Bottero and et. al., 2016). Jeff Mitchell is chief executive of hotel which help in the desk
of regulating the reports. the firm have 163 guest rooms, 10 front desk for operating process,
they have nearly about 65-75 workforce, and minimum 28 person who is serving the
housekeeping department. This case study give the brief about the hotel mission, vision and
values of this firm. And also their approach of stakeholder with competitive advantage, pestle
analysis and many of thing which is ongoing with selected organization which create an impact
in their part of motive to be get higher number of customer and make this chart in the course of
profit. Which communication are need to meet new approach in the industry.
TASK
PART-A
PURPOSE FOR SELECTING THIS ORGANISATION
The main theme of hotel George is to provide the better and relevant service to consumer
which may help to stay long and safely. So with the term of service the customer happy regard
with hotel staff. In this aspect, they try to promote the organization and create a huge customer
base that leads to fulfill the the objective of organization and make a clear expansion in business,
Mission: in this, organization provide the service in the high level to customer by making
demands as well as reaching up to the expectation of customer and fulfilling the needs of
customer.
Vision: to provide a wonderful and beautiful experience to every customer in every aspect of
their living and comfort. As per the current scenario in every prospect firm getting new
technology and making himself more modern to reach up to the customer and provide the best
experience of staying in hotel (Canuti and et. al., 2016).
Value: the hotel George making improvement in their policy and structure of customer
supports and service, they active and reaches up to the wishes as well as the customer experience
ORGANISATIONAL STRUCTURE
owner of hotel make some policy and procedure which help the organization to work
smoothly and more effective in work. This all responsibility is driven by the manager of the
hotel who taken this role to make the function smooth and efficient. In addition of this the
organization have operation and guest facing staff which help in the room service, waiter,
customer presentation. This preface show the customer greet to thank while they leaving the
hotel.
STAKEHOLDER ANALYSIS
The director and their employee, customer, and their investor are the part of
organizational.

COMPETITIVE ADVANTAGE
Any where in the world their is always a competitor which works as opposition to take
some advantage and try to make profit (Correll and et. al., 2018). In this selected enterprise
growth and expand in various cities and financial core of the hotel is high due to the national
traveler and international traveler. The hotel also provide two source of option one is normal and
another one is premium for those who want take benefit with other core destination.
STEEPLE ANALYSIS
Social factor: The selected firm is creating as a brand value and they enter in society so
according to this just follow and explore the target market in the hotel industry.
Technological factor: As growing advancement time to time. The firm develop advance
technology to making and opportunity to customer book their room and facility by one touch.
Economic factor: In this the factor are include like financial loss and profit.
Environmental factor: Organization must follow the waste management department to
ensure the food and other wastage did not not harm the environment.
Political factor: Government policy regard with the taxes making an affect in money
revenue of selected enterprise.
Legal factor: All policies and term which is applied by the service industry are must
driven the hotel to make the clear vision of hotel.
Ethical factor: the ethical code is the moral and norms of organization that fully
completed by the staff and management to accomplished the goal of industry.
SWOT ANALYSIS
STRENGTH
 The concept of the hotel is well
defined, they have their unique place
in t customer heart and also they
provide high facility at the same cost
as competitor.
WEAKNESS
 They are paying high maintenance
cost and usually they gave high
wages to the service and staff
members.
OPPORTUNITIES
 Hotel have best quality of service
and approach to greet the customer
which make a clear terms to visit
again concept from the customer.
THREATS
 Due the pandemic the world getting
locked so sometime is getting
negative impact in the organization.
PORTER FIVE FORCES
Five forces are discuss below by taking the selected firm as per given the case study:
Threat of new entry: which include the size and the scope of process which is required for
the better cost structure and this is creating by the quality and increasing the number of place and
promotional tools (Fahriana and et. al., 2019).
Threat of substitution: The threat in this industry is relatively low while on the basis of
product, the threat are generally arises in term of new entry with promotional tools and new zone
of place which is better than this.

Supplier power: In this their is no need of supplier, in the aspect of a hotel management they
need profit to maintain the cost.
Buyers power: there is high power of buyers in service core of management industry. Buyer
choose higher facility in low price.
PART-B
Strategic planning:
Strategic planning is defined as the procedure used by company in order to identify
objectives, strategies required to attain goals as well as internal performance management system
which will be used to evaluate & monitor progress. In addition to this, it is a systematic long-
range activity which a company uses in order to fix priorities, ascertain objectives, strengthen
operations and emphasis on the resources needed to implement strategy and achieve objectives
as well (Jain and et. al., 2017). In order to develop such form of strategy, it is significant for a
company to have sufficient funds and human resource who implement strategy associated with it
in a proper manner.
In addition to this, it determines he mission, goals, vision of a business entity and also map
out objectives that is required to be attained in order to enhance performance in a proper manner.
Moreover, it is a continuous procedure that involve management of fundamental aspects,
technological factors, competitive business environment, performance of SWOT analysis, setting
of goals, finding of alternatives, monitoring of activities and operations, tactical plans and many
more.
Importance of strategic planning
It is determined that strategic planning plays an important role as it not only impact on
the productivity of company also assist in enhancing the operations of company. The importance
of innovation in context to the given case study is given below:
 Financial Benefits: It is determine that company that focuses on strategic planning gain
higher sales and profitability as well. In addition to this, it is analysed that If a proper
plan is developed the it ensure higher returns that impact on the profit share of an
organisation (Yang and et. al., 2016).
 Guide to organisational activities: It is analysed that strategic planning consider all the
organisational activities that is important to implement. It help in identifying the
resources needed in order to implement such activity and because of which it is executed
in proper manner. Strategic planning will assist George Hotel to future prediction that

enable in developing effective strategies and activities to meet with the future
uncertainties.
 Competitive advantage: With the assistance of strategic planning, company will be able
to execute activities and is also able to deal with future demand which help in attaining
competitive advantage at marketplace and fight with the rivals in any of the situations as
well (Priyadarshana and et. al., 2016).
 Decline risk: Strategic planning allow an organisation to assess risk & develop strategies
in order to decline it in a proper manner that save the time and cost spent by the company
. In addition to this, it also help in making wrong decision about execution of activities
due to which risk is eliminated effectively
 Promote motivation and innovation: strategic planning consider high level authorities
to the employees prevailing within the organisation. This develop a sense of value and
importance in mind of employees which motivate them and boost their morale due to
which the creative and new idea is bring out by the staff members. Therefore, strategic
planning promotes motivation and bring innovation in an effective manner.
 Optimum utilisation of resources: It is determined that with the help of strategic
planning, an organisation is able to know what resources and in what quantity they
required in order to achieve objectives. In addition to this, it also help in aligning
activities with the objectives due to which there is optimum or maximum utilisation of
resources. Moreover, effective coordination among employees and higher authorities
directly contribute towards the effective and successful planning that impact on
productivity and profitability in an appropriate manner.
From the above discussion, it is stated that strategic planning will help George Hotel to
develop a road map for the future that must be driven by the higher authorities. In addition to
this, it help in ensuring availability of finance in future in order to implement activities and
meet with the sudden demand in an appropriate manner (Terkenli and Kavroudakis 2017).
Furthermore, it is important for managers and employees of George Hotel to focus on
executing activities according to the set strategies so that all the available resources is used
optimally and results out in high productivity and profitability of the company.

Operation Management and Supply chains
Operation Management: It is defined as a business practice which is used by companies
in order to maximise and enhance the effectiveness with a view to attain set objectives. It consist
of machinery, material, technology & labour that is required to develop high standard product as
well as services which benefit the company (Rodríguez and et. al., 2016).
Supply chain: It is basically a network which take place among suppliers & the company
to develop as well as distribute specific product to the end-user. There are various aspects
involved such as people, resources, information and so on that is needed in order to complete the
activities properly and effectively from production to deliver it to end-user.
Operations- In context to George Hotel, it has different departments which perform
various functions. For instance, the function of purchase department is to provide the right
product by taking it from appropriate supplier so that customer get the right delivery. On the
other hand, it has customer service department which ensure quality and on time service to
customers (Steghöfer and et. al., 2018).
The hospitality sector is starting to awaken value of supply chain. The problems faced by
hotel due to supply chain are as follows:
Material cost: It is analysed that some of the product that is required to be offer occur
high cost to the company and is also perishable in nature. This impact directly on the revenue
and profits in a negative manner.
Material ordering cost: There are different brands along with their size and type is
purchase by hotels that impact negative on suppliers relationship & rising its cost as well.
Project Management
Project management is defined as set of skills, methods, processes, experience and
knowledge to attain particular project objectives on the set time period. The commonly seen
projects in the respective sector are seminars, ceremonies, convention, meetings, corporate
function, formal parties and so on (Sembiring 2018). It is important for the managers of George
Hotel to ensures that they have enough skills and experience which help in completion of project
in a proper manner.
Negotiation Skills
Negotiation skills are basically the qualities which allow two or more parties to reach
compromise. In addition to this, it involve skills that is planning, communication, cooperating,

persuasion, strategizing and so on. In the hospitality sector, negotiation skills plays an important
role as it help in dealing with the customer or client in a proper manner (Šimić and Pap, 2016).
In addition to this, it is significant for the George Hotel to ensure that its employees have
negotiation skills that aid in developing customer relationship and enhance performance of the
respective organisation.
CONCLUSION
From the above discussion, it has been concluded that it is important for an organisation
to align activities with the vision, mission and set objectives in a proper manner. In addition to
this, there are various tools that help a business entity to analyse the internal as well as external
factors that impact on their operations and performance and these are PESTLE analysis, porter’s
five force model, SWOT analysis and many more. It is determine that strategic planning plays an
important role as it help in setting goals and also ensure in developing a road map for the future.
Moreover, there are various aspects that can be used by companies in order to improve their
performance level and these are operation management, effective supply chain and so on.

REFERENCES
Books and Journals
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analysis. International Journal of Production Research, 55(22), pp.6779-6800.
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