Strategic Management Analysis of Hilton Hotel in Auckland

This report provides a strategic management analysis of the Hilton Hotel in Auckland. It begins with an introduction to the hotel, its location, and its offerings. The report then delves into the hotel's vision, mission, and culture, followed by a discussion of its strategic identification. An industry analysis is conducted using Porter's Five Forces model to assess the Auckland market, and a strategic group map is used to determine the hotel's market position. The report also identifies key success factors and core competencies of Hilton. The report concludes with a discussion of the hotel's future growth potential in Auckland, analyzing its current strategies to increase market share and maintain customer loyalty. References to Hilton's website are included.

Strategic management for the International Hospitality Industry

Strategic Management for the International Hospitality Industry
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Contents
Introduction...........................................................................................................................................2
Vision, mission and culture of the organization.....................................................................................3
Strategy identification and discussion...................................................................................................3
Industry analysis....................................................................................................................................3
Analysis of organizational competencies...............................................................................................3
Conclusion.............................................................................................................................................3
References.............................................................................................................................................4

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Introduction
This report is based on the strategic management of Hilton Hotel, Auckland. Hilton,
Auckland is placed on the iconic Princes Wharf into the Waitemata Harbour. Hilton is a
contemporary and luxury style hotel. The visitors can enjoy the view of the city. Hilton
Auckland is perfectly located on the vibrant Auckland waterfront. It is just .7 km away from
the airport. The unique design and location of the hotel make it the most desirable. The FISH
restaurant of the hotel provides menu designed by the New Zealand master chef Simon Gault.
Hilton is having Bellini bar, rooms and suites with the illustrious views over the city. The
hotel is having 160 designer furnished rooms along with seven suites (Hilton Auckland,
2019). These rooms are spacious enough, welcoming, leading onto lavish private balconies
and decks. The hotel offers facilities like heated lap pool, fitness centre, business centre,
restaurants and bars, restaurants and bars. Hilton features to the ultra-modern technology with
the large events spaces. The hotel has positioned itself as one of the premier hotels in
Auckland with the innovative design and perfect location. The aim of the report is to define
strategic management of Hilton Hotel, Auckland to increase market share and the ways to
attain growth along with maintaining the quality of the loyal customers (Hilton Auckland,
2019). The report has included vision, mission and culture of Hilton. Further strategy
identification and discussion have been made over the hotel including the business level
strategy and competitive advantage. Further industry analysis has been made by making use
of the Porters five forces model to assess the market of Auckland. The market position has
been also estimated through the strategic group map. The key success factors and core
competencies of the Hilton have been discussed. Finally the scope of the hotel in Auckland
has been discussed to evaluate the growth in the future.

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Vision, mission and culture of the organization
Strategy identification and discussion
Industry analysis
Analysis of organizational competencies
Conclusion

Strategic Management for the International Hospitality Industry
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References
Hilton Auckland, 2019. Available from
https://www3.hilton.com/en/hotels/new-zealand/hilton-auckland-AKLHIHI/index.html
[Accessed on 18/09/2019]