Strategic Analysis: SWOT of Grand Hyatt Melbourne Report

This report presents a SWOT analysis of the Grand Hyatt Melbourne, examining its strategic management, competitive advantages, and stakeholder relationships. It begins with an introduction to SWOT analysis and strategic management, defining their importance for the company. The report then delves into the strengths, weaknesses, opportunities, and threats of the Grand Hyatt Melbourne, followed by an analysis of the competitive landscape and key strategic problems. The analysis also considers the importance of competitive advantage pre and post-COVID, as well as the role of stakeholders. The report covers the company's food and beverage services, strategic locations, limited market share, brand differentiation, performance appraisal, and market dependencies, offering a comprehensive overview of the hotel's position within the hospitality industry. The report also includes an analysis of the company's strengths, weaknesses, opportunities, and threats.

SWOT Analysis On Grand
Hyatt Melbourne

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
2.0 Theoretical position from the organisation................................................................................3
2.1 Define strategic management and its importance for company............................................3
2.2 What is the competitive advantage and its importance Pre and Post COVID......................4
3.0 SWOT analysis..........................................................................................................................6
SWOT analysis, concept of stakeholder and their importance...................................................6
3.1 Strengths of Grand Hyatt Melbourne....................................................................................7
3.2 Weaknesses of chosen company...........................................................................................7
3.3 Opportunities of selected firm...............................................................................................8
3.4 Threats of Grand Hyatt Melbourne.......................................................................................8
4.0 Two strategic problems..............................................................................................................9
4.1 Competitors analysis.............................................................................................................9
4.2 Issues relate to primary stakeholders....................................................................................9
4.3 Problem relate to main stakeholder.....................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A SWOT analysis is a compilation of the company strength, weakness, opportunity and
threats. The primary objectives of SWOT analysis is help to organization to develop a full
awareness of all the factors which are involved in making a great business decision. This is the
complete planning methodology which helps to company for build a strategic plan to meet goals,
improve operation as well as keep the business relevant in effective manner. This creates more
effectiveness to business for making complete strategies to perform task in effective manner. The
present report is based on the “Grand Hyatt Melbourne” which is public type of company. The
company have 896 number of location with worldwide services. The serves their services
worldwide. The have product which are hotel and resort in which are operates in effective
manner. This report will define the strategic management and its importance for company in
order to achieve goals and objectives of company. This will find out the competitive advantage
and its importance for company in pre and post COVID. This report will analysis the SWOT
analysis, concept of stakeholder and their importance for company in effective manner with the
help of strength, weakness, opportunities and threats of company. At the end of report will find
out the competitors’ analysis of company like direct, indirect and variables as well as the issues
are related to primary stakeholder in effective manner.
MAIN BODY
2.0 Theoretical position from the organisation
2.1 Define strategic management and its importance for company.
Strategic management is the effective ongoing process which is help to make better
planning, monitoring, analysis as well as the assessment of all the necessities an organization
need in order to meet the goals and objectives of company in effective manner. The changes in
the business environment which will require company to constantly assess the strategies for the
success of company in effective manner (Ansoff and Ansoff, 2018). This is very important and
effective for the Grand Hyatt which is help to achieve goals and objectives of company by
making proper planning, monitoring, analysis and assessment of work in effective manner. There
are various importance of strategic management for company which are as follows:
 Allows firms to anticipate changing conditions: This very effective and valuable for
company because this allow to Grand Hyatt for work with changes in effective manner.

With the help of this, company is able to work with accept changes which are come
through the economic changes as well as the policy changes in effective manner. This
will also allow to company to innovate in time in order to take advantage of new
opportunities in the environment as well as reduce the wish because the produce was the
anticipated (Kazmi and Kazmi, 2020). This also help to company for ensuring about the
full exploitation of opportunities in effective manner. With the help of strategic
management is able to make better growth of company at market place with proper
planning.
 Provide clear objectives and direction for employees: Strategic management is provide
the effective and clear objectives as well as direction to company by building proper
planning in effective manner. This creates more effectiveness for company in proper
manner. However, most of the people are perform better if they know what is expected of
them and where the enterprise is going. With the help of this employees are able to get
clear incentives and management able to achieve objective of Grand Hyatt.
 Strategic management improve quality of strategic decision through the group
interaction: the process of that for decision making facilities generation of the alternative
strategies as well as better screening is the option available due to the specialised
perspective of group members in effective manner (Mason, Dickel and Snyder, 2019).
 Proper strategic management is provide financial benefits: strategic management is
improved financial performance in terms of profit as well as growth of the firm which is
developed strategic management system having the major project impact on the planning
and implementation of strategies.
Those are the importance of strategic management for Grand Hyatt. Those are help to
make proper and effective planning for the success of company in effective manner.
2.2 What is the competitive advantage and its importance Pre and Post COVID.
Competitive advantage is refers with the factors which are allow to Grand Hyatt in order
to produce their services in better manner or cheaply than its rivals. These factors are allows
them the productive entity for generating more sales or superior margins are compared to its
market growth of company. This includes various factors like cost structure, branding, the
quality of products, network of distribution, intellectual property as well as the customers
services in effective manner (Myšková and Kuběnka, 2019). The company have ability to

produce good product and services are more efficiently than its competitors are leads to greater
profits margin, that is create a competitive advantage. This create the negative impact on
company their growth. With the help of this, company is able to analysis their competitive
advantage and era where there competitor are grow effectively. There are various importance of
competitive advantage pre and pots COVID which are explain are as follows:
Pre COVID importance:
 The competitive advantage differentiate with a company its competitors. That are
contribute to the higher level of price, more customers as well as the brand loyalty.
Establishing such an advantage is one of the most important goals of company which is
Grand Hyatt.
 With the help of this, company is able to develop their brand name become recognized at
the market place which is being best for Grand Hyatt (Delery and Roumpi, 2017). The
main advantage of that is the potency which company brand name adds their marketing
efforts in effective manner. Through that customers are more interested in hearing about
the new one of company.
 Competitive advantage for the services and products can dictate their price. Developing
the reputation are offers the best services and support within the industry which is allows
their company to charge more offerings to customers.
Post COVID importance:
 In the present world, it is more essential for business success without that Grand Hyatt
will face various issues and difficulties to survive in respective manner.
 In the COVID situation competitive advantage of Grand Hyatt requires clear sense of
their core competencies, true competitors and their core competencies, their customers
and its values. Those are most important aspects which are completely requires for
getting competitive advantage in proper manner (Bansal and Kumar, 2020).
 Post COVID it is requires strategic focus to organization, the ability reduce the resources
are spend on those actions which do not clearly enhanced emerging competitive
advantage in effective manner.
Those are the importance of the competitive advantage pre COVID and post COVID.
Those are help to gain complete competitive advantage by analysing use of resources in effective
manner.

3.0 SWOT analysis.
SWOT analysis, concept of stakeholder and their importance.
SWOT analysis is stand for the strength, weakness, opportunities and threats. So, that it is
the techniques for assessing these four aspects of the business. With the help of these company is
able to make the most of what company is got ion effective manner, the organization have great
advantage with this in effective manner. This is the planning technique which is used to help a
person or organization for identifying their potential aspects in effective manner (Phadermrod,
Crowder and Wills, 2019). Through that Grand Hyatt is able to analysis their new opportunities
for company at market place in effective manner. With the help of this company is able to
identify the internal and external use of factors which are affect to company and their future
performance in effective manner.
A stakeholder is the party which has an interest in company that can either affect or
affected by the business. This is the primary stakeholders in the typical corporation which are its
their investors, customers, suppliers and employees in respective manner. This could be more
effective and valuable for company to perform their performance at the workplace in effective
manner. With the help of those company is able to make great success. Through that business
have great opportunity to maintain their growth and performance in effective manner. There are
various importance of stakeholder for company which are explains are as follows:
 A successful relationship between the business and their stakeholders helpful for built on
working together towards the common goals. In that employees are completely depends
on the business for their livelihoods. Like if company treat their employees well then
employees are give their effective performance for achieve goals and objectives of
company (Thamrin and et.al., 2017).
 This is important for creating successful financial benefits. The Grand Hyatt with the an
engaged with community of stakeholders will reap financial benefits from these
relationship. Employees are more care about their work and performance then, it is more
beneficial for the business for get complete advantage for company. Customers are
believe company and their services and offering will support with their long term
business.
Those are the importance of stakeholder for company who pay their great contribution for
achieve goals of company in effective manner.

3.1 Strengths of Grand Hyatt Melbourne
Food and beverage and banquet services-
It is one of the biggest strengths of Hotel which enable them to gain attention of
profitable or potential buyers and retain the exiting target market for longer period of time (Han
& et.al., 2019). It is a key element that supports in development of unforgettable brand image
within hospitality industry as well as in mind of guest. Food and beverage is the main part of
hotel business, as it allows Grand Hyatt Melbourne to influence buyers for and gaining their
attention towards considering services, which is really very important for company in term of
increasing its profitability even better than rival.
Ventures in strategic locations-
Another strength of above chosen hotel is its effective and influencing locations across
Melbourne where customers are easily reach without facing any issues (San Román, Puig & Gil-
López, 2020). One of its venture was established near Los Angeles airport that make
accommodation services easier to obtain. Most of its fully services branches are situated in main
markets that includes main business centres or popular leisure destinations such as New York,
Zurich, Chicago etc.
3.2 Weaknesses of chosen company
Limited market share-
The biggest weakness of Grand Hyatt Melbourne Hotel is its limited market share
because of tough competition from domestic and global brands that has been operated in
hospitality sector from longer period of time (Jantyik & Török, 2020).
Low brand differentiation-
Another weak point of selected company is its lack of brand differentiation due to poor
development and adoption of differentiation strategies that can impact customer base and profits
margin of business.
Lack of performance appraisal-
It put negative impact on performance and brand image of Hotel. Without supporting and
motivation workers through performance appraisal, organization could not be able to retain its
skilled people for longer and sustain within hospitality industry.
High dependency upon US market-

Its dependency on United State market can decrease its performance and operational
efficiency when US government change rules and legislations relate to hospitality services, as it
directly impacts success factors of hotel in negative manner.
Lack of marketing attempts-
Instead of marketing, organization focus on providing quality services and products that
impact on sales of business in term of not gaining attention of international guest or travel lover.
3.3 Opportunities of selected firm
Technology advancement-
With this opportunity, Grand Hyatt Melbourne can promote its business, services,
products and offers successfully at international and domestic level, which is actually an amazing
tactic because it contributes in gaining attention of new guest. It in return increase profitability
and generate revenue even better than last few months or years while being operating overall
business.
Accessibility of employee relations techniques-
There are ranges of methods and approaches are available in business world that the
Grand Hyatt Melbourne Hotel could use to retain talented and experienced employees for longer
and to build strong bond between management and staff. Performance appraisal is the best
technique that manager could use and gain its benefits for long term.
Emerging hotel markets-
By grabbing this opportunity, chosen hotel could less depend on US market as it allows
them to consider those emerging region or nations where success chance it much better than
current one. It permits company to boost its brand image and grab top position in sector.
3.4 Threats of Grand Hyatt Melbourne
Increasing competition-
Hotel can face the biggest challenge while operating its venture within hospitality sector
is chosen one. There has been a higher level of competition within industry putting down force
on prices. Rivalry between existing players put negative impact upon current management tactics
and practices, which is not suitable for brand success and excellent progress.
Constant technological developments-

It is another threat that possess for The Grand Hyatt Melbourne because it requires
employees to be trained and experienced accordingly as inability among people at workplace to
keep up with these modifications could lead to loss of venture for chosen hotel. Constant
technological development requires a lot of things which is not possible to get in short term
period.
Taste and preference change-
It possesses biggest threat because when people change his or her preference and taste
according to trends or due to some health issues it could directly impact on how management
conduct current practices and serve its guest such as food and beverage services.
4.0 Two strategic problems
4.1 Competitors analysis
It is one of the most effective tactics that company can use to identify its major rivals and
research its services, products and marketing strategies (Zhou, 2020). Competitive analysis helps
to determine and examine rivals and key strengths as well as weaknesses of The Grand Hyatt
Melbourne. It can consider as procedure of determining above things and evaluating strategies of
company. It has been used in different organizational context in the world of business. Here, it is
use in regard to chosen hotel, in order to identify three direct, indirect competitors and variables.
Direct competitors-
Pride Hotels-
It can include in list of biggest or direct competitors of Grand Hyatt Melbourne Hotel
because this hotel could give touch competition to chosen one by using its strengths, key
resources and competences in systematic and effective manner. Pride Hotels have more than $ 58
Million profit that is quite enough to make it as rival of selected hotel.
The Park Hotel-
It could also consider as direct competitors of chosen company as it has earned more than
$68 million by serving quality services and products to guest according to his or her needs and
preferences as well. It includes in category of five-star luxury boutique hotels chain in the world
with number of branches across US market.
The Gramercy Park Hotel-

It is situated in New York and includes bar as well as restaurants. By providing quality
products and accommodation services to target market, organization set its position within list of
top rivals of Grand Hyatt Melbourne that has been serving within similar sector with same goods
or services.
Indirect competitors-
Substitute products or services-
The degree of this force is low because accessibility of alternative options in context of
rooms services, accommodation and other hotel products is less. It put positive impact upon sales
and success of Grand Hyatt Melbourne in term of increase its profitability and revenue as well as
productivity in effective and influencing manner.
Price tactics used by competitors-
The above direct rivals pricing strategy can consider as indirect competitors of chosen
hotel that give touch competition to firm and put negative impact upon business success. All
companies have set appropriate and suitable pricing tactic that boost sales and profitability of
chosen brand in hospitality sector.
Apartments-
These are also included in category of indirect competitors of Grand Hyatt Melbourne
which could put negative impact on current management tactics and approaches that firm use to
gain attention of new buyers and retain existing one for longer period. In recent time, most of
travellers consider it as alternative option.
Variables-
Number of rooms and branches are the key variables of hotels that affect service
standards and other things.
4.2 Issues relate to primary stakeholders
The main issue that entire business of chosen hotel can face is high employee turnover, due
to lack of appreciation or appraisal as it decreases motivational and performance level of staff
that minimized operational efficiencies of Grand Hyatt Melbourne as well as sales. It brings a lot
of drawback for organization in term of decrease customer services level and consumer base as
well. Without any appreciation and efforts in context of employee motivation, management
could not be able to retain staff’s members who are capable to serve their best without making
any mistake. It can be recognized as internal problem that put negative impact upon relationship

between manager and workers. It brings challenges for hotel in form of retaining knowledgeable
and highly experienced applicants, which is essential to do because it allow company to perform
even better and give tough competition to its rivals. Employees are the main stakeholders of
hotel who can contributes in gaining competitive advantages which turn into increase sales even
better.
4.3 Problem relate to main stakeholder
Suppliers are primary stakeholders of The Grand Hyatt Melbourne who are able to provide
and delivery quality products to organization which is could use to manufacture items especially
for target market which help to increase their satisfactory level even better than previous months
or eras. Organization could not manage and build its relation with these stakeholders that bring
issue in form of serving food and beverage services to guest on time and according to his or her
needs as it impacts negatively upon sales and brand image of hotel.

REFERENCES
Books and journals
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competitive advantage: is the field going in circles?. Human Resource Management
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