This report provides a comprehensive strategic analysis of Marks & Spencer (M&S), a British international retailing company. It begins with an introduction highlighting the importance of innovation and its impact on profitability, then delves into the company's industry structure, market position, and segmentation, targeting, and positioning (STP) analysis. The report examines M&S's market size, revenue, and global operations, including its online presence and partnerships. A brief background of M&S is provided, detailing its mission, vision, and objectives, along with its strengths and weaknesses. The report further explores M&S's engagement with innovation and strategic innovation, as well as its CSR initiatives, governance, and ethical practices. Challenges faced by M&S in its CSR activities are also discussed, providing a well-rounded overview of the company's strategic management approach.
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