Strategic Objectives Analysis: Management and Organisations Report

This report provides an analysis of management and organizations, focusing on strategic objectives. It begins with an introduction to organizations, highlighting key elements such as people, structure, and goals, using Snap Inc. as a case study. The report describes Snap Inc.'s organizational structure as a matrix, emphasizing coordination among employees. It then identifies the benefits and drawbacks of the situational theory as a modern management approach. Furthermore, the report analyzes two innovative strategic management objectives of Snap Inc., employing SWOT analysis and Porter's Generic Strategies. The conclusion summarizes the operations and strategies discussed, emphasizing effective management of resources and achievement of organizational goals.

Management and Organisations
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Contents
Introduction...........................................................................................................................................3
Task 1....................................................................................................................................................4
a) Introduce the organisation.............................................................................................................4
b) Describe the organisational structure of the company...................................................................5
Task 2....................................................................................................................................................6
a) Identify benefits and drawbacks of one modern management approach that could be used in the
company............................................................................................................................................6
b) Using guidance from any three elements of Johnson & Scholes (1988) cultural web framework,
include “a 3-picture narrative input chart story” to describe the organisational culture of the
company............................................................................................................................................7
Task 3....................................................................................................................................................8
Analyse two identified innovative strategic management objectives of the company........................8
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11
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Introduction
Organisations are the methodical arrangement of manpower and resources so that it can make
the effective use of resources and lead to achieve the target goals of the organisation. This
help in increasing the number of customers by making manager make effective strategies so
that it can make the employees work efficiently and effectively in the organisation. Different
approaches have also been explained that helps in effective management of work in the
organisation. The innovation strategies will also be discussed in the further report for the
achievement of the objective of the company and earn high profits.
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Task 1
a) Introduce the organisation.
An organisation refers to the management of people for accomplishing the specific objectives
and purposes. There are three elements an organisation needs to keep in consideration are
people, structure, and goals of the organisation. The main aim of the organisation is to
achieve the profits with effective use of resources. Snap Inc. established on September 16,
2011, by Booby Murphy and Evan Spiegel (Armstrong, 2014). It was formerly known as
Snapchat Inc. and produces many products such as Snapchat, Spectacles, Zenly and Bitmoji.
The main objective of the organisation is to maintain the highest number of customers by
providing the services and benefits to the customers. Its scope is to earn the market share all
over the world with the use of latest technology that makes to retain the high number of
customers (Hannagan, 2008). The use of technology makes the organisation have generated
growth and success in the organisation in the social firm. This made the organisation to adopt
the changing trend of the market by evaluating the need for the manager that can make the
launch of creative ideas and skills. This help in creating the market value with the use of
social media in the market and earn high profits in the organisation (Griffin, 2015).
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b) Describe the organisational structure of the company.
A structure of the organisation refers to the adoption of several ways for the management and
distribution the work among the employees according to their skills. This makes the
organisation maintain the coordination among the employees for the achievement of target
goals and objectives in the organisation. The structure of the organisation can be in two forms
that are tall or flat (Morrison, 2002). In the tall organisational structure, the delegation of
work is made vertically. On the other hand, in the flat organisational structure, the delegation
of work and responsibility is made in a horizontal manner. The structure of Snap Inc. is
Matrix as the work is distributed to the different functional units. This is made to maintain the
coordination among the employees so that the goals of the organisation can be achieved. The
structure of the organisation depends on the elements such as size, strategy, technology, and
environment etc. This makes the Snap Inc. make his employees aware of the goals of the
organisation by making them work in a team with high coordination for achieving the tasks
made to them (Certo, et. al., 2011).
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Task 2
a) Identify benefits and drawbacks of one modern management approach that could be
used in the company.
Various approaches have been used in the organisation for performing the desired task and
achieving the objectives of the organisation. The approaches are made for the management of
employees so that it can make the employees to work efficiently and effectively in the
organisation (Drafke & Murtaugh, 2009). This relates to doing the rights things on right time
and in right manner. The Snap Inc. gives its major focus on the decision taken by the mangers
by the effective management of resources and with the evaluation of all the aspects of the
situation. The situational theory has been adopted by the Snap Inc. so that it can make the
manager to consider all the aspects that relate to the current situation of the organisation. This
approach helps in maintaining the activities of the management so that accomplishment of
goals can be made in the organisation (Certo, et. al., 2011). This approach is based on current
situation or circumstance of the organisation. It is beneficial for the organisation as the
customization of activities takes place and flexibility is also generated. On the other hand,
this approach does not take the future circumstance into consideration which is the major
drawback for the organisation to carry out the effective and efficient management of
resources (Pettinger, 2007).
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b) Using guidance from any three elements of Johnson & Scholes (1988) cultural web
framework, include “a 3-picture narrative input chart story” to describe the
organisational culture of the company.
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Task 3
Analyse two identified innovative strategic management objectives of the company.
Various strategies are adopted by the Snap Inc. for the achievement of desired goals and
objectives of the organisation. This is made with the effective strategic management in the
organisation that helps in determining the long-term goals of the organisation so that it can
meet the desired goals with the adoption of strategy. It included the understanding of the
position of the organisation so that strategic choices for the future can be made and that help
in the management strategy in action. Strategic planning plays a vital role in the formulation
and implementing the strategy on the basis of the outcome of the organisation. It involves
basic two innovative strategies management objectives that can be achieved with the adoption
of SWOT analysis and Porters’ Generic Strategy. The strategies are made to resolve the
problems that arise in the organisation as well as making the effective operational decision
for the effective production of services in the market (Mullins, 2016).
SWOT analysis
STRENGTH- The strengths of the organisation is to innovate new products in the
organisation so that it can attract the customers. It also makes the features of privacy and
security so that it can make the customers satisfied. It also helps in recognition of brand that
makes the organisation generate the goodwill of the organisation. The design of the
application made by the organisation is mobile friendly that helps in making the application
to be liked by a number of people.
WEAKNESS- The weakness of the organization is the emergence of controversies in the
organisation due to the use of new technologies and creating new features. The data of the
application gets lost and no historical data is present in the organisation.
OPPORTUNITY- The expansion of the organisation can be made with the development of
new products and services. This makes it adopt the latest technology that helps in attracting
the public and generating the public share.
THREATS- The threats faced by the organisation are the imitators and increasing
competition. This makes the organisation make certain strategies so that it can meet the
competition and make the achievement of objectives of the organisation (Mintzberg, 2000).
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Porters’ Generic Matrix
The relative position within the industry assists in determining whether the profit rate of the
firm is above or below the industry average. This helps in developing the strategic
management plan of Snapchat Inc. Basically, there are two different types of competitive
advantage Snapchat Inc. possesses are low cost or differentiation. Leading with three generic
strategies for attaining the performance level of the firm are cost leadership, differentiation,
and focus. In cost leadership, Snapchat Inc. can set out the low-cost producer in its industry.
The differentiation assists in selecting one or more attributes that the buyers perceive as
important. The focuser selects a group of segments to serve them to the exclusion of others
(Johnson, et. al., 2014).
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Conclusion
The above report explains about the operations that are taken up in the organisation for the
effective management of people and resources. It also gives consideration to the strategies
that have been used by the organisation for the achievement of objectives in the market. This
also makes it enhance the performance of the employees so that it can achieve the target goals
of the organisation and make the efficient use of resources. The benefits and drawbacks of the
contingency approach have also been explained. This makes the management of organisation
and resources in an effective way.
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References
 Armstrong, M. (2014) Armstrong's handbook of strategic human resource
management. 5th ed. London: Kogan Page.
 Certo SL et al (2011) Modern Management Concepts and skills (11th Edition)
Prentice Hall
 Drafke., M., Murtaugh.,J. (2009) The Human Side of Organizations 10th ed., prentice
Hall
 Griffin R (2015) Fundamentals of Management. 8th edition, Cengage Learning
 Hannagan T (2008) Management Concepts and Practices (5th Edition)
 Johnson G., Whittington R., Scholes K., Ancwin D. and Regner P. (2014) Exploring
Strategy: Texts and Cases (10th Edn) London: Pearson
 Mintzberg, H. (2000) The Rise and Fall of Strategy. London: Pearson
 Morrison(2002) The International Business Environment. Hampshire:Palgrave
Macmillan
 Mullins L. (2016) Management & Organisational Behaviour (11th Edn) FT Prentice
Hall
 Pettinger(2007) Introduction to Management (4th Edition) Palgrave Hampshire:
Palgrave Macmillan
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