This report provides a comprehensive strategic analysis of Marks & Spencer, a prominent British multinational retailer. It begins with an introduction to strategic management and its importance, followed by a critical evaluation of Marks & Spencer's purpose, vision, mission, and objectives, highlighting their role in setting strategic direction. The report then assesses the company's competitive advantage using the VRIO framework, analyzing its valuable, rare, inimitable, and organizationally structured resources. Furthermore, a PESTLE analysis examines the external environment, including political, economic, social, technological, legal, and environmental factors. The application of Porter's Five Forces model evaluates the competitive landscape of the retail industry. Finally, the report reviews Marks & Spencer's overall strategy and concludes with a summary of the key findings, providing a holistic view of the company's strategic positioning and market dynamics.