This report provides a strategic analysis of McDonald's, a leading fast-food corporation. The analysis begins with an introduction to McDonald's, followed by a PESTEL analysis to assess the political, economic, social, technological, environmental, and legal factors impacting the business. The report then applies Porter's Five Forces model to evaluate the competitive landscape, including the threats of new entrants, the bargaining power of suppliers and customers, the threat of substitutes, and competitive rivalry. A competitor analysis identifies key rivals such as KFC, Subway, Wendy's, and Burger King. The VRINE model is used to evaluate McDonald's resources and capabilities. The report concludes with recommendations for McDonald's future strategic behavior, aiming to sustain and improve its competitive advantage, followed by references. The report acts as a consultant, evaluating McDonald's current strategic posture, internal environment, resources, capabilities, and the broader market environment and industry structure.