This report provides a comprehensive strategic analysis of McDonald's, a leading restaurant chain. It begins with an introduction to business strategy and its importance, followed by an analysis of the macro-environment using PEST and stakeholder mapping frameworks. The report examines political, economic, social, technological, environmental, and legal factors, as well as stakeholder influence. The internal environment is then assessed using SWOT and RBV models, evaluating McDonald's strengths, weaknesses, opportunities, and threats, along with its tangible and intangible resources. The report also applies Porter's five forces model to evaluate the competitive landscape and concludes with a discussion of strategic planning and recommendations for improving market position and achieving a competitive edge. The analysis highlights the impact of external and internal factors on McDonald's business operations and provides insights for strategic decision-making.
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