This report provides a comprehensive analysis of Omantel, a leading telecommunications company, using various strategic management tools. It begins with an overview of the company, followed by an application of the McKinsey 7-S model to assess internal alignment across structure, strategy, skills, systems, shared values, style, and staff. Porter's Five Forces theory is then used to evaluate the competitive landscape, considering the threat of new entrants, substitutes, bargaining power of suppliers and customers, and industry rivalry. The balanced scorecard approach is discussed as a performance management system, followed by a VRIO analysis to identify Omantel's competitive advantages and resources. A PESTLE analysis examines the impact of political, economic, social, technological, legal, and environmental factors on the company. The report also includes a SWOT analysis summarizing Omantel's strengths, weaknesses, opportunities, and threats. Finally, the current management structure is described, and recommendations for improvement are provided. Desklib offers similar solved assignments and resources for students.