This presentation provides an analysis of business strategy using Porter's Five Forces model, with a specific focus on its application within a business context. It covers the five forces—Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry—and explains how these forces impact the internal environment of a company. The presentation highlights the importance of developing a precise business strategy to gain a competitive advantage in a competitive market. It uses the e-commerce sector and Amazon as examples, discussing the high level of competition, the bargaining power of suppliers and customers, and the threats from substitutes and new entrants. The presentation concludes that a well-defined business strategy is essential for companies to thrive and maintain a competitive edge in the global market. Desklib provides a platform for students to access this and other solved assignments for academic support.