This essay provides a strategic analysis of Qantas Airlines using Porter's Five Forces model to evaluate the competitive environment. It examines the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and the intensity of rivalry among existing firms in the Australian airline industry. The analysis reveals the challenges and opportunities Qantas faces, including rising competitive pressure and the need for innovative strategies. The essay also discusses the usefulness and limitations of Porter's Five Forces model compared to other environmental analysis tools, concluding that Qantas possesses the resources and competencies to address these threats and maintain a strong position in the market. Desklib provides access to similar solved assignments.