Strategic Analysis of Qualcomm and COVID-19 Impact and Strategies

This report provides a comprehensive strategic analysis of Qualcomm, a leading chipmaker and telecommunications equipment company. The analysis begins with an introduction outlining the report's structure, followed by a discussion section that delves into Qualcomm's background, current market situation, and the impact of the coronavirus pandemic. The report highlights the challenges faced by Qualcomm, including supply chain disruptions and market share fluctuations. Furthermore, it proposes five effective strategies—resolve, resilience, return, re-imagination, and reform—to help Qualcomm navigate the crisis and recover its market position. The report concludes by summarizing the key findings and emphasizing the importance of these strategies for the company's future success. The report also includes references to relevant sources.

Running head: A STRATEGIC ANALYSIS OF QUALCOMM
A STRATEGIC ANALYSIS OF QUALCOMM
Name of the Student:
Name of the University:
Author Note:

1A STRATEGIC ANALYSIS OF QUALCOMM
Executive Summary
The report is going to be structured on the strategic analysis of Qualcomm and by
incorporating five effective strategies for recovering the position in the market. The report
will be divided into three parts mainly, the introduction part, discussion part and the
conclusion part. In the introduction part, the concept and structure of the report are
introduced, the discussion part uncovers the fundamental facts about Qualcomm and its
impact of coronavirus in the competitive industry and the conclusion part will summarise all
the essential points about the organization.

2A STRATEGIC ANALYSIS OF QUALCOMM
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................4
I. Background of the company:..........................................................................................4
II. Current situation of the Company:..............................................................................4
III. Strategic analysis of Qualcomm:.................................................................................5
IV. Five effective strategies:..............................................................................................6
1. Resolve:.......................................................................................................................6
2. Resilience:...................................................................................................................6
3. Return:.........................................................................................................................6
4. Re-imagination............................................................................................................6
5. Reform:........................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

3A STRATEGIC ANALYSIS OF QUALCOMM
Introduction
The primary focus will be developed on a strategic analysis of Qualcomm that will be
structured by establishing some effective solution in this typical situation of the outbreak of
coronavirus. The vital tools that can be implemented in such critical situation such as to
resolve, resilience, return and re-imagination and reform. Thus, the devices will aid the
readers to acknowledge the facts and can incur prior knowledge on the current condition that
has led to severe economic downfall and lockdown of the economic sector. The present
situation will benefit to understand the critical challenges and issues that are necessary to
gather more knowledge in the present situation. The tools will benefit the organisation not
only in the present situation as well as in the upcoming years.

4A STRATEGIC ANALYSIS OF QUALCOMM
Discussion
I. Background of the company:
Qualcomm Incorporated is widely known as chipmaker that is headquartered in San
Diego, California in the United States of America (Qualcomm 2020). It is the multinational
fabless semiconductor as well as is associated with telecommunications equipment
organization. The organization has been occupied in designing and serves the market sector
by distributing telecommunication goods and services (Codrescu et al. 2013, August). The
organization has been attached to about forty-one thousand employees. The net income of
Qualcomm is about US$ 4.86 billion as recorded in the year 2018 (Qualcomm 2020). It came
into existence in the year 1985 and has evolved as one of the most demanding factor in the
technological sector and smartphone industry. It has been noted as the largest supplier of
chipsets that has connected the whole world by providing their sets to smartphones, and other
gadgets in order to get connected with the wireless data network (Qualcomm 2020).
II. Current situation of the Company:
The outbreak of coronavirus has turned the present in severe trouble where thousands
of people have lost their lives, and the rest of the world are fighting hard against this intense
situation. Qualcomm Incorporated has been conversing about the outbreak in China that has
developed a potential threat to the economic sector, technological sector and smartphone
industry (Sapovadia 2020). As spoken by the chief financial officer of Qualcomm, Akash
Palkhiwala has claimed that uncertainty of the negative influence of the coronavirus on the
demand graph and supply chain. The stock and market share of the organization has been
significantly stepped down from its usual high spot and the industry is facing a severe
potential threat due to the spread of coronavirus. Most of the activities have been shifted to
household coordination whether it is working from home, teaching online and continuing

5A STRATEGIC ANALYSIS OF QUALCOMM
with the daily activities of one’s life. Thus, in this crucial moment, the company should adopt
five strategies resolve, resilience, return and re-imagination and reform.
III. Strategic analysis of Qualcomm:
Steve Mollenkopf, the Chief Executive Officer of Qualcomm in an interview has
discussed the severe impact and potential threat to the industry, along with their individual
businesses, the future aspects of 5G and so on (Tiedemann 2020). As the reports have
claimed that Qualcomm along with their team members, are quite confident on the abilities of
China in order to overcome the intense challenges entered through such an outbreak of
coronavirus. It may take quite some time to bring some positive changes in economic
development. They have been providing rules and regulations by gathering effective
measures from their respective workplaces.
They have been assuring help to the remote areas by allowing technology-enabled
applications all across the borders, along with proper expert team and medical consultation.
Thus, the organization have not given full stop to their efforts. Instead, they are preparing e-
commerce solutions for all the customers to ensure adequate internet pack and an adequate
support system. They have been backed down in the sales department as well as in the
production sector, where the distribution of goods and services have been decked up for a
couple of months until the situation gets controlled in each and every place (Sapovadia 2020).
However, they are ready to continue with their best teamwork, efforts and technological
advancements for all their customers by collaborating with the phone ecosystem partners in
China, along with other adjacent industries, for example, public health so ensure a better
outcome in the upcoming future.

6A STRATEGIC ANALYSIS OF QUALCOMM
IV. Five effective strategies:
1. Resolve:
Firstly, they should acknowledge all the immediate limitations and challenges that COVID-
19 has represented to the (Mckinsey.com 2020). It has mainly affected the workplaces,
institutions, customers’ services and business partners.
2. Resilience:
It will help in addressing the term-cash management and the issues related to resiliency in
this present period of coronavirus where all the places have been shut down, and economic
structure needs an adequate help to secure its position (Mckinsey.com 2020).
3. Return:
It will help in generating a piece of detailed information on the plan for returning in the
business field and as the situation gets cured, the knock-down effects will become transparent
(Mckinsey.com 2020). Thus, it will benefit from understanding what kind of strategies should
be implemented to recover the position in the market.
4. Re-imagination
In this process, one will understand how they should incorporate new ideas and thoughts to
their technological advancements so that they can reinvent goods and services accordingly.
5. Reform:
Thus, the last point will summarize the rest of the facts about how the economic structure will
turn out after the situation gets dissolved especially in this competitive environment
(Mckinsey.com 2020).

7A STRATEGIC ANALYSIS OF QUALCOMM
Conclusion
Thus, concluding the report will help the readers to identify the essential points such
as Qualcomm is the leading chipset maker, and there can possibly be a little downfall in the
stock market. Still, the company has managed so far quite well. Yet, they have supported the
market and employees in this extreme condition and has donated enough sum amount to help
all the people and to rescue them from the outbreak of coronavirus. Thus, adopting all the
five strategies will not only help the organisation to survive the epidemic but also it will
provide enough knowledge to deal with the technological aspects, economic structure and
customers adequately.

8A STRATEGIC ANALYSIS OF QUALCOMM
References
Codrescu, L., Anderson, W., Venkumanhanti, S., Zeng, M., Plondke, E., Koob, C., Ingle, A.,
Maule, R. and Talluri, R., 2013, August. Qualcomm Hexagon DSP: An architecture
optimized for mobile multimedia and communications. In Hot Chips Symposium (pp. 1-23).
Li, C.P., Jiang, J., Chen, W., Ji, T. and Smee, J., 2017, June. 5G ultra-reliable and low-
latency systems design. In 2017 European Conference on Networks and Communications
(EuCNC) (pp. 1-5). IEEE.
Mckinsey.com, 2020. Coronavirus: Five Strategies For Industrial And Automotive
Companies. [online] McKinsey & Company. Available at:
<https://www.mckinsey.com/industries/advanced-electronics/our-insights/coronavirus-five-
strategies-for-industrial-and-automotive-companies> [Accessed 8 April 2020].
Qualcomm, W., 2020. Wireless Technology & Innovation | Mobile Technology | Qualcomm.
[online] Qualcomm. Available at: <https://www.qualcomm.com/> [Accessed 8 April 2020].
Sapovadia, V.K., 2020. Terrestrial and Celestial Forces Expose Vulnerable Economists:
Financial Crisis 2008 vs. 2020. Available at SSRN 3547745.
Tiedemann, E., 2020. 5G: The Next Generation (Big Wave) of Wireless.