This report presents a strategic analysis of Regis Healthcare Corporation, focusing on its Residential Aged Care Division. The analysis begins with an overview of the organization's background, including its market scope, services, and financial performance within the Australian aged care industry. A macro-environment analysis is then conducted, utilizing both SWOT and PESTLE frameworks to assess the company's strengths, weaknesses, opportunities, threats, and the impact of political, economic, social, technological, legal, and environmental factors. Furthermore, the report employs Porter's Five Forces model to evaluate the competitive landscape, examining factors such as the threat of new entrants, bargaining power of suppliers and buyers, threat of substitutes, and the intensity of rivalry among existing competitors. The analysis concludes with a summary of the company's strategic position and recommendations for future development and growth within the competitive aged care sector.