Premier Investments: A Strategic and Sustainability Accounting Report

This report provides a comprehensive analysis of Premier Investments' strategic and sustainability accounting practices. It begins with an introduction outlining the company's expansion plans and market position, followed by an examination of its competitive advantages. A detailed SWOT analysis is presented, highlighting the company's strengths, weaknesses, opportunities, and threats within the textile retail industry. The report then explores Porter's generic strategies, specifically focusing on cost leadership, and how Premier Investments can leverage these strategies to gain a competitive edge. Potential financial and non-financial measures are discussed, including employee engagement, customer service, and relationships with stakeholders. The report concludes with a summary of key findings and recommendations for the company's future strategic development. The document emphasizes the importance of strategic planning, market analysis, and sustainable accounting practices for achieving business growth and maintaining a strong market presence.

STRATEGIC AND
SUSTAINABILITY
ACCOUNTING

Table of Contents
INTRODUCTION...........................................................................................................................1
Question 1........................................................................................................................................1
1. competitive advantages......................................................................................................1
2. SWOT analysis of Premier Investments.............................................................................1
3. Porter's generic strategies...................................................................................................3
4. Potential financial and non- financial measures.................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

Executive Summery
Strategic plans used by various organisations as to improve their daily operations. The
plans consists of many methods models and techniques that will be beneficial in business
growth. Achievement of targeted goals entity need to develop the working style and should
follow them for the best results. The sustainability accounting used by the organisations which
helps in discloser of financial and non financial information of the firm. The company can focus
on profit gaining as well as the retention of its clients, costumers, employees and various
stakeholders. To make better relationship within the work environment or with the exterior
environment is the prime importance of the organisation. The report reflect the strategic planning
made for the Premier Investments as the company is going to open new stores at several places
like Asia, UK and North America. They have the good support from the consumers and the
better reputation in the market that is beneficial In generating a favourable image for its brands.
They have also planned to launch the online retail website as that will be beneficial in gathering
the consumers demand or orders online. The organisation need to develop various distribution
channels for delivering the products on such operating locations. In this report we are going to
discuss about the strengths, weaknesses, threat and opportunities of Premier Investments. Also
discuss how it will be beneficial for the concern in future development. The porters generic
strategies and the various methods to control the operational activities of the organisation
including cost control, employee relationships and the promotional advices. Potential financial
and non financial techniques that reflect how the company could maximise the profits or gains
and how it could manage functioning of the firm other than the monetary benefits including
employee engagement satisfaction, quality of the products, customers services and the
relationships with the internal and external parties.

INTRODUCTION
Organisations follows various strategies that will help them in fair practices in the market
it should be done by the planning of the senior managers and the professionals of the entity.
Premier Investments is operating in the textile retail industry and has gain the good market
support (Borio, (2014)). The managers of this firm has planned to open several new stores at
various countries with the aim to spread the brand throughout the world. The organisation has
owned brans like Portmans, Smiggle, Jay Jays, Dotti and etc. The brands Smiggle and Portmans
has gain the good market reputation and the managers of this business made plans in the context
of these two brands that will help in improving the other brands. It has made investments in
opening the online stores and estimated the per year $100 million revenue can be generated
through this section.
Question 1
1. competitive advantages
There are conditions which allows an organisation to produce products and services at
reasonable prices which meets all the needs of the consumers including fashion, trend and their
buying capacity. Premier Investments has served various consumers of several countries and
created a brand image of their products in global markets. The company has advantages of easily
fetching new opportunities (Borio, (2014)). Plans for opening new stores in countries in Asia,
UK and North America the firm needs to develop several strategies including cost structure,
band, intellectual property, quality of product offerings, costumer support and distribution
network. These all areas of operation can be strategically planned as it holds the organisational
growth. It gives strength to the company in fighting with the competitive environment. There
must be adoption of various strategies for promoting the brand the organisation need to make
planning with the help of its financial expertise.
2. SWOT analysis of Premier Investments
-This analysis helps the organisation in making better strategies by - gathering several
information regarding the weaknesses of the firm and the strengths which they possess. Premier
Investment is the world's largest industry and is functioning in various product lines, especially
the textile is main strength of this business. It has owned many brands like Smiggle, Just Jeans,
Jay Jays, Portmans, Peter Alexander, Jacqui E and Dotti etc. For growth of each of its brands the
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company need to acquire techniques of promoting these brands at various market places (Borio,
Disyatat & Juselius, (2016)). The mangers of industry are planning to open several stores in
Asia, UK and North America with two of its brand Smiggle and Peter Alexander with in
contrasts of helping the weak performing brands like Jay Jays, Dotti, Portmans, Jacqui E and Just
Jeans. Here are some information about the organisation that need to be take into consideration
while formulating strategies for this business.
Threats: There is tough competition in the textile market as there are many other
organisations who are satisfying the consumer needs and frequently brings in new changes in
fashion. These can be a major threat to the firm because the buyers can switch the brands
because of best offers provided by them (Bull And et.al. (2016)). The substitutes of the products
can also prove to be a challenge for the firm and these can pose threat to their survival. Premier
Investment have to make good and better balance of its cash flows and allow maximum shares to
the shareholders than its rivals. The favourable amount of profit or revenue can be generated by
the business as it can be beneficial in meeting the future needs and overcoming the bad debts.
Opportunities: The organisation has the opportunity to make a good growth in the
textile market. The managers of this firm are planning to expand the business by opening several
new stores of clothing retails in the markets of various countries in Asia, UK and North America.
The managing directors has made research and they think that they can meet the expectations of
their buyers in those countries (Bull And et.al. (2016)). Firm is going to launch an online retail
store which can help the consumers to purchase the products by ordering online. In this context,
the business need to develop better distribution channels at different locations so as to deliver the
products promptly within the time period. The professionals of the organisation have made
assumptions that they will going to earn AUD$ 100 million per year up to 2020 by its online
retail store. With the help of its two brands Smiggle and Peter Alexander the firm has gained
much reputation and goodwill in the market.
Strengths: The organisation has gain strength by its textile or clothing retailing product
line in the market. It has gain good consumer support by satisfying their need in providing best
desired products (Bull And et.al. (2016)). As per the current reports the organisation has
generated the sales revenue of AUD$1 billion in the year 2016 which is highest of its life time.
This business is dealing in various brand units which are operating in several countries. Firm has
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the best distribution networks in and has a good demand of its products in the market. This can
be beneficial in giving tough competitions to its rivals. It has the favourable and adequate
management of the finances and monetary control. The entity has good customer retention power
as per the generation of revenue through selling or satisfying their needs, wants and demands.
The company had $12.70% share price on 15 may 2017 which has acquired the $2 billion total
market competition of various countries including Australia, Singapore, New Zealand, Malaysia,
Hong Kong and the United Kingdom.
Weaknesses: The organisation has weak market support as many of the consumers do
not know about the brand names. The various substitute brands are operating in the market and
they bring changes in the fashion and effectively affect the selling of the organisation. These can
be unfavourable of losing good consumer strength. Premier Investment has felt losses in the poor
performances of its units like Just Jeans, Dotti, Portmans, Jay Jays and Jacqui E etc. The
company need to improve its consumer retention and adopt new techniques to make a good
promotion of its products (Hill, Jones & Schilling, (2014)). There must be adoption of innovative
technology by starting an online business, the entity is lacking on the offering online sites and
generate consumers which is in result decreases the buyers of this business.
3. Porter's generic strategies
This strategy describes how a company can gain the competitive advantages in its
targeted market. These will help Premier Investment to make accurate strategy before launching
in the new market. They should make planning to retain a large volume of buyers at all the
operating locations (Peppard & Ward, (2016)). The quality of the products should be increased
which will help the organisation in gaining good market reputation. There must be use of fruitful
monetary techniques as it will be beneficial in acquiring good financial strength in the market
that will be useful in future to meet any risk. The cost occurred on the production and
distribution of the products can be managed by these techniques. It provides basic methods
which will help in reducing and manage the costs of goods and proper allocation of resources.
There can be proper management of the human resources of the firm by providing them the
better work environment and enhancing or motivating their work potentials. There are several
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strategies that can be useful in making a good market strength. It is to preferred that the
organisation should use the following strategic method:
Cost leadership strategy: This strategy will help in maintaining the best pricing
policies in the market. Consumers or buyers are price sensitive and they are very conscious
about spending their savings on a particular product. Premier Investments should make
appropriate decisions about the pricing of their goods this can be decided by the top level
managers and the financial managers of the business. The prices are not be very luxury as
it cannot be in the reach of the individual budget for buying the product and it cannot to be
to low or cheap that it can be easily gain by them but it will lose the brand image and will
effect the organisation in generating a good amount of profit (Peppard & Ward, (2016)).
There must be adoption of various approaches towards the proper utilisation of the
resources available to the firm. These can be the human resource the machinery and the
raw material used in the manufacturing of the product. The company should manage the
economic standard and do focus on gathering large amount of profit and obtaining the fair
market competition that will be beneficial in creating the good market image. The quality
of the products should not be compromised by lowering down the costs of the objects
these must be under control and the brand must produce the quality and best products in
the market. The quality can satisfy the consumers and helps in gaining large volume of
demands from the market and that will be helpful in getting good financial position. Entity
is about to open new stores in the market of Asia, UK, North America so they have to fix
budget for making the research on the particular areas about knowing the actual need of the
consumers and than make investments for the promotion of the brand. There must be
proper advertisements with the help of various methods of marketing like use of social
media, website development, graffiti, general advertising, hoardings in the markets and the
door to door marketing will help the consumers to gain the good knowledge about the
product. It will help in providing the details to consumers and they will pay their attention
in knowing the brand. The advertising plays main role in creating the image of the product
in the market (Tansey, Spillane & Meng, (2014)). The consumer can easily identify the
product by the brand name. The costs occurred on the promotion of the product at the
various locations to be managed and these are to be under the budget of the organisation.
The appointment of employees at several stores of the entity that can be under the control
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of the managers of the particular stores. There must be timely payments to the workers on
the basis of their salary and wages. They should be awarded or facilitated with the various
benefits like bonus, remuneration increment, promotions as per their performances. The
salary paid to the workers are to be very appropriate as it can satisfy their daily needs and
can be helpful in survival.
4. Potential financial and non- financial measures
The organisations who sets the financial goals are making higher profits and they have
good monetary control, but those entities which are on non financial goals focuses on the various
parts and considerer the whole business unit to be develop like developing the quality of the
product, consumer services and public relationships ect. There are several measures as follows:
Employee engagement Satisfaction: Organisation should make satisfaction to their
worker for the duties they have been allotted (Wicker And et.al. (2015)). They must be happy
with the work environment like cooperation of the subordinates, supervisors, the proper training
and development to be provided as to make them knowledgeable about the work they going to
do. There must be fair policies regarding the payments of salary and wages made to them.
Quality: Consumers go for the better quality at reasonable rates as they don't want to
expend more on the particular products just because they are sensitive to the prices (Wicker And
et.al. (2015)). Premier Investments has the good brand image that they should not do any
compromise with their goods.
Customer services: Premier Investments should be very conscious in retaining the large
amount of its consumers they should make better relationships with them (Yuan, (2013)). There
must be help provided to them as to give them the proper knowledge about the products. The
company is going to launch the online retail store as to gain the orders by the consumers on
online basis and help them in giving almost every information regarding the quality of the
product and the prices implied over that products.
Public relationship: Premier Investments should make better relationship with the inside
or the out side environment of the organisation. It must retain the faithful employees,
stakeholders, shareholders and the consumers (Yuan, (2013)). There must be good connections
with the distributors, suppliers of the entity. This will improve the reputation of the business in
the entire market and effectively it will generate the better volume of goodwill.
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Hence, it is to be said that Premier Investments should be beneficial if they follow the
public relationship measures because it will help them in gaining the goodwill strength and the
generation of profits. The revenue of the organisation can be increased and that will help them in
launching the stores at various places.
CONCLUSION
As per the above discussion it is to be concluded that Premier Investments can use the
several strategies and that will be beneficial in generating the good volume of consumers and an
effective organisational strength. Further, the organisation is going to launch the online retailing
services and new stores at various locations in different countries in Asia, UK and North
America. This reflects the strength of the organisation in investing more and it has the good
consumer power that will be beneficial in the survival of the entity.
Question 3: linear programming
2. suggestions
Interpretation: It is to be interpreted that there should be production of Bomber jackets
and Denim jackets cause these gives the favourable results to us as per the constraints provided
and the calculation took place. The product like Biker Jackets shows the nil balance so there
must consideration of those two products.
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REFERENCES
Books and Journals
Borio, C. (2014). The financial cycle and macroeconomics: What have we learnt?. Journal of
Banking & Finance. 45. 182-198.
Borio, C., Disyatat, P., & Juselius, M. (2016). Rethinking potential output: Embedding
information about the financial cycle. Oxford Economic Papers. 69(3). 655-677.
Bull, J. W. And et.al. (2016). Strengths, weaknesses, opportunities and threats: A SWOT
analysis of the ecosystem services framework. Ecosystem services. 17. 99-111.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an
integrated approach. Cengage Learning.
Moon, H. C., Hur, Y. K., Yin, W., & Helm, C. (2014). Extending Porter’s generic strategies:
from three to eight. European Journal of International Management. 8(2). 205-225.
Niederwieser, D. And et.al. (2016). Hematopoietic stem cell transplantation activity worldwide
in 2012 and a SWOT analysis of the Worldwide Network for Blood and Marrow
Transplantation Group including the global survey. Bone marrow transplantation. 51(6).
778-786.
Peppard, J., & Ward, J. (2016). The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Tansey, P., Spillane, J. P., & Meng, X. (2014). Linking response strategies adopted by
construction firms during the 2007 economic recession to Porter’s generic strategies.
Construction Management and Economics. 32(7-8). 705-724.
Wicker, P. And et.al. (2015). The effect of Porter’s generic strategies on organisational problems
of non-profit sports clubs. European Journal for Sport and Society. 12(3). 281-307.
Xingang, Z., Jiaoli, K., & Bei, L. (2013). Focus on the development of shale gas in China—
Based on SWOT analysis. Renewable and Sustainable Energy Reviews. 21. 603-613.
Yuan, H. (2013). A SWOT analysis of successful construction waste management. Journal of
Cleaner Production. 39. 1-8.
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