Strategic Agility Report: Analysis of Oak Tree Inn's Business

This report provides a comprehensive strategic analysis of Oak Tree Inn, a family-run tourism business in Scotland. It begins with an overview of the firm and its activities, followed by an identification of external threats and opportunities using PESTLE and Porter's Five Forces analyses. A SWOT analysis is then conducted to assess the company's strengths, weaknesses, opportunities, and threats. The report identifies and evaluates two potential strategic options: improving organizational structure through a hierarchical model and pursuing market penetration. The suitability, acceptability, and feasibility of each option are critically assessed using the SAF model. The report concludes by emphasizing the importance of strategic agility for business growth and development, highlighting the need for a clear strategic direction to achieve effective outcomes. The report recommends focusing on market penetration and hierarchical structure for Oak Tree Inn.