Sainsbury's Strategic Analysis: Macro, Micro, & Market Forces

This report provides a comprehensive analysis of Sainsbury's business strategy, examining both the external macro environment and the internal organizational capabilities. It utilizes frameworks such as PESTLE to assess the political, economic, social, technological, legal, and environmental factors impacting Sainsbury's operations. The report also employs SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Furthermore, it applies Porter's Five Forces model to evaluate the competitive dynamics within the market sector and uses the Ansoff Matrix to explore growth strategies. The internal environment is assessed using the Resource Based View and VRIO analysis to determine strategic capabilities. Stakeholder analysis is also conducted to identify and categorize key stakeholders and their influence. The report aims to provide a thorough understanding of Sainsbury's strategic position and potential future directions.

Business strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1: Analysing appropriate framework analyse the impact and influence of the macro
environment on a given organisation and its strategies..............................................................3
TASK 2............................................................................................................................................7
P2: Analyse the internal environment and capabilities of a given organisation using
appropriate frameworks..............................................................................................................7
TASK 3............................................................................................................................................9
P3: Applying porters five forces model evaluate the competitive forces of a given market
sector for an organisation............................................................................................................9
TASK 4..........................................................................................................................................11
P4: Applying a range of theories, concept and models, interpret and devise strategic planning
for a given organisation.............................................................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The organisation deals with various issues and task in the management and try to
overcome such sort of trouble from the management by developing business strategies. The
management creates various orientated aims and targets to present organisational operations as
effectively. The business strategies involve the policies and approaches for their future
implemented targets. Business strategy utilise to set the aims and the objectives by which they
can execute the long-term targets and planning (Nguyen, and et.al., 2021). It will refer as the
work-plan that provides relevant guidance and path to individuals in order to present strategies in
the management. The organisation consider in this report is Sainsbury. It is largest series of
supermarket in the United Kingdom that was founded in the year of 1869. This following report
will involves all the extrinsic and the intrinsic analysis with effective plan of action in the
management by applying bowman strategic clock and porters generic.
TASK 1
Analyse the impact and influence of the macro environment on a given organisation and its
strategies.
 Mission - To offers all the consumer their favourable products that will help them to
produce a major effective way of function and the operations that can be framed.
 Objectives - To set up such manageable that will create low products and will
concentrates on enhancement of there facilities and development.
The macro environment factor includes the various parts such as political, economical,
social, technological, legal and environmental that will directly have impact on the organisational
operations in an effective manner (Ch’ng, Cheah, and Amran, 2021). It also has the
fundamental output that include the managerial division to develop an effective decision and
policies in order to present their dealings. As on the other side, it is essential term for the
management to evaluate such sections by applying PESTLE analysis in order to determine their
impacts on organisation for further dealings that will also help the management in developing the
effective strategies that are as follows -
PESTLE Analysis
The factors that require to be introduced in order to ascertain and measure the dealings
that would have an impact on organisational functions that require the management of Sainsbury

to develop effective strategies. It will also help in dealings with several factors in the
management. PESTLE analysis are as follows - Political factors - The political factor will have an impact on marketplace in their suitable
way of the management in context to the political retardation in other nations as
effectively. It offers all the rules and the framework of regulation that presents the major
rules in terms of the government system (Amorelli, and García‐Sánchez, 2021). As the
maximisation in the value of foreign goods might probable to be passed onto the final
customer and it will directly change. It means that the management of Sainsbury will
have to put more efforts and spend more in respect to increase the profit. Economic factors - High fuel cost will make it costly to transport products as across to
the nation. Supermarket like Sainsbury, will have to deal with maximised price value. It
might form the manner of low profit rate or high profit rate for the customer that are
basically tends to be decline its global profitability. It is all economical variations and the
gainful variations and explosion rates and the involvement, exchanges rates that are being
measured in respect to maintain the profitable advancement and the development of the
business. Social factors - This is the demographic variations and the consumer needs that are being
satisfied by the management in respect to maintain the development of Sainsbury. As it
includes varied manner of orientated and buying behaviour of consumer changes that are
often reliable way through which the management need to develop several changes in
their purpose as according to dealing with social changes. Technological factors – By having several challenges in supermarket sector, Sainsbury
will require to follow the current trends that are exist in technological and specialized
structures by adopting an advanced application in the management (White III, Rajwani,
and Lawton, 2021). This offers all the digitalization and the invention that are being
utilised by the management to make it sustainable and controllable. It has fundamental
aspects and characteristic that will helps them in following their task to maintain their
aims and objectives as effectively. Legal factors - Sainsbury are maintaining their dealings and responsibilities in several
countries with the suitable manner that need to follow legitimated rules that are
developed by the administration by increasing the opportunities to maintain the

difficulties in the management. As it is an essential form of management to deal with
several structures with legal rules and regulations to extend the organisation with several
countries. But at the time of Brexit the variations in the laws that will have impact on the
management and their performance by which they are executed to being affected as they
have to concentrates on the rules of UK.
 Environmental factors - At the current time, the consumers have the high manner of
ethics with the manner of globalisation (Goni, and et.al., 2021). This is the sustainability
and the variations that the management of Sainsbury will use in respect to manage the
working of the business and also to execute the promotional strategies that need for
environment activity. As on the other side, it will also help their staff faculty in offering
their effective set of efforts in accomplishing their oriented objectives and goals.
SWOT analysis Strength - Sainsbury will involve several set of strength that are valuable. The
management is maintaining suitable functional structure. It will also support them in
creating quality of goods and facilities that will have an impact on consumer towards the
management. It will also help them in heighten more consumer and become a strength for
them. Weaknesses – The management is having varied sort of weaknesses that are high price of
products. Such will not get visited to middle class individuals in a frequent way. As there
are several manners that are related with limited manner of promotional campaigns. Opportunities - As there are number of possibility through which the management will
develop their structure in relation to the consumer development. As on the other side,
they have well-qualified individuals who have professionalism in utilising of smart
strategies and creating current set of goods in the field of area. Threats – As there are several term of the threats in an organisation due to COVID-19
pandemic situation that has created threat for the organisation as because there are low
customer during this time (Awodumi, 2021). By maximising competition is termed as
other threat like Asda, Tesco and many more.
Ansoff Matrix
Organization implements Ansoff Matrix, in which provide structure to help executive, leaders in
order to achieve its success. It defines that have suitable purpose at market penetration, market

advancement, product development and methods for diversification. Company may use the
method to build four different growth theories that are as follows -
 Market Penetration- Organization uses this strategy because it is least risky as
compared to other options. It is related with business to merchandising in present markets
of particular goods or facilities. That technique is low aggressive and is mainly aimed at
increasing market share in this argumentation. Firm may use strategy, as are many other
organizations found globally. For example, by increasing sales the productivity of
management may increases and can achieve through this respective targets and goals of
firm. In developing market, simply managing the share of environment if challengers
reach capacity limits. Hence, market penetration has boundary and once formulation of it
situation tactics that might pursued if business is continue to develop.
 Market Development- A company finds new potential markets and carry out systematic
market research. It defines the sale to new markets or regions of existing products and
services. In context to firm, it may develop its presence around world, this strategy is
very beneficial for organization as there may be stagnation of demand for products in
existing markets. By building these, enhancement or growth of firm may identified from
creating new services or products for given market. It includes pursuit of additional
environment or geographical regions. The growth of new market for goods might be have
an effective tactic if management are core competencies in terms of more and specific
goods than to its experiences with given market segments.
 Product Development- It concentration on presenting new goods to a present market in
the business. In context to the Sainsbury, is may definitely create and advancement of
new goods and has continuing to grow new facilities to satisfy consumer needs and
wants.Similar to case of new markets development, services carries more risk than simply
attempting to increase market share (Guo, Choi and Shen, 2020)
 Diversification- According to this strategy, on entering a new market with the
introduction of new products in the company. It define to new market gross sales of new
goods that are consider as one of the hazardous growth tactics because products, as well
commercial enterprise are fresh or unfamiliar. Also, it is essential to note his begun
course with that has created many modern, fundamental different items.

Stakeholder analysis
Shareholders will involve several field of the sections. As these are evaluated in the
mentioned diagram. It will also support in knowing of several stakeholders that are as follows - High power- High Interest: It is the fundamental section of all such authorises that have
high power in the social control as in relation to the Sainsbury they use to develop a basic
role in the business. High power- Low interest: This section is utilise to include all the shareholders of the
management that utilise to major finance as in terms to manage the development. Low power-High interest: They basically involves low power in the business but they
have effective interest as in context to them by utilising it to provide the help in the task
and the presentation but with low interest aspects (Lu, and et.al., 2021).
 Low power- Low interest: They have no power in the organisation of the company and
there is no optimised quality that are being accepted to them.

Illustration 1: Stakeholders’ matrix, 2021
§§
TASK 2
Internal environment and capabilities of a given organisation using appropriate frameworks.
Strategic capability – As per to the Sainsbury, it has been evaluated that the roles and dealings
in the management will execute their operations in varied divisions by facing tough or
challenging task from their competition. Strategic capabilities of the management will refer to
the organisational capabilities and knowledge through which the management of Sainsbury
easily present their approaches and actions to accomplish success (Calabrò, and et.al., 2021). As
there are several roles like stakeholders, customers and many other who provide effective
dealings in helping the growth and advancement of management as per to the execution of
strategies and decisions for betterment with the perspective of getting further positive result.
Resource Based View

It is the method by which the management will create diverse sort of plan of action as by
which they will manage the development and the sustainable progression and the competitors
section in the analysation of organisational practice.
VRIO Analysis
This techniques will generates four essential components through which the description and the
operations of the management is branched (Bagnoli, and et.al., 2021). As in relation to
Sainsbury, that are as follows - Valuable- The division or the resources that are being quantitative by the management
so as to develop it more utilised and developed for all the running business that are
considered in it. Sainsbury will utilise to the worth of the financial resources that are
being utilised by them. Rareness- This includes all the specific and the essential goods that are being choose by
them as the rare so that material will supports for the company. Imitable- It will include all the affordability that are created by the business of
manageable so as to copy all the resources (Demianiuk, 2021). Sainsbury will utilise it to
offers consumer community as that is essential and affordable resources that might utilise
to frame and imitate all the perceptiveness that are utilised by the management for the
growth.
 Organisation- It will use to develop all the sections that are being framed and properly
managed by the company as to develop all the services and the efficiency to be developed
in meagrely organised functions that will provides the general working in more easy way.

Illustration 2: VRIO of Sainsbury, 2021
TASK 3
Applying porters five forces model
The management of Sainsbury will follow the strategies that are based on external factors
that will have an impact on the managerial environment. Such sort of forces will decrease and
limited the turnover and market share of the management. It involves some of the components
that are as follows -
Porters five forces model Competitive rivalry or competition – The business of management such as Asda and
Tesco are competing with Sainsbury. They have low differentiation of goods that are
applied as a strong force and low manner of price (Gebauer, and et.al., 2021). As per to
high competition and quick innovation, it will consider that an effective force in the
situation of business will relate to the qualitative of goods and facilities that are being
provided by challengers. As on the other side, it is flexible for consumer to shift over
other company. As there is a low shifting value that are based on price, availability and
other sections.

 Bargaining power of buyers - As per to buying power of consumer that will have an
impact of management on Sainsbury. Such aspect of concept is termed to identify that
how the buyers is creating decisions that are related to purchasing power and taste (Liao,
and Liu, 2021). As it will based on varied external factors like switching price that is
strong in it. It include the power of the consumer towards the management and their
operations as by bargaining and as per to their wants and desires. Bargaining power of suppliers – It offers that the supplier power in the business to rise
up their costs and maintaining the dominating position of the supplier in the business. By
the support of basic section of changes and growth to measure the outcomes and create
high supplier to excerpt the price. Threat of substitutes or substitution – It is the substitute products that are being use by
the customers in order to maintain the work easy and also to alter their faithfulness and
modification to other brand. All of such sort of sections that will associate with the
efficient value of argument that will create the dealings and changes to measure the
effects of the business.
 Threat of new entrants or new entry – It is an intermediate force that will have an impact
on managerial procedures. This is termed to be easy that has been seen in the field of the
structure to adopt all the same managerial sections that are being accomplished by some
other individuals as effectively.
Balance scorecard
In the present evaluation, it will concentrates on organisational performance techniques.
In this for orientation it has been mentioned that by measuring of the business mission and plan
of actions (Massaro, and et.al., 2021). As per to this mission and approaches, Sainsbury
management policy, consumer, intrinsic procedure and financial section that are adequately
mentioned. With the help of this section, several actions of meeting targets and aims that are
demonstrates.

Illustration 3: Illustration 3: Balanced Scorecard, 2020
TASK 4
Applying a range of theories, concept and models of strategic planning
Porter's generic strategy
Cost leadership - Cost leaderships strategy is termed as the strategies in which the management
will concentrates on decreasing cost by meeting consumer to be global cost supplier as per to the
demands (Ristyawan, 2021). It is an effective strategical way that is being made by the
management to gain competitive benefits and sustainable development in the field of market. It
involves the stability that is being utilized in a continuance of the present approaches.
Differentiation – Differentiation strategy is termed as a strategy that will utilised by
management for distinguishing themselves from the challengers. Such sort of strategy is applied
by the Sainsbury management to create their goods and facilities that are different from another

management. By this strategy, the brand is distinguishing themselves from their aspects and
creating their goods different from their challengers. This strategy have suitable target in
Sainsbury that are becoming apart from their competitors not by the cost but it will based on
goods creation to influence higher number of consumers (Lima, McMahon, and Costa, 2021).
As from this, management is reaching from several sections of the market.
Bowman's Strategic Clock -
It provides the competitive orientation of the goods in the field of the market. As for
Sainsbury some essential strategies are as follows - Low price and low value added (Position 1) - It promotes the valuation to be low so as to
create the benefits and will also to implement all the activity and the performance model
to be easily managed. Low price (Position 2) - It is generally a method in which the business will adapt a low
pricing approaches that will help to develop all the changes and the arrangement by
which the profit margin will be practical and it will also provide the basic ethics and
important for the public presentation. Hybrid (Position 3) - It involves an advanced brand goods that are created to be efficient
with all the plan of action and the accumulation that are opted. Sainsbury executed varied
schemes to develop new invention and by applying higher term of facilities in low price. Focused differentiation (Position 4) - It is basically the needs or creating all the facilities
and the goods that are to be allotted in a well manner to maximise the utilisation and to
serve varied new facilities in expensive price. Risky high margins (Position 5) - It involves the dynamic high costs for the facilities that
are being offered earlier (Sawe, and et.al., 2021). As the management of Sainsbury can
try to utilise all new approaches by which Sainsbury can modify their schemes and
develop it advanced priced. Monopoly pricing (Position 6) – The management choose a marketplace leader schemes
as by which they will create the goods and the facilities to be diverse and certain from
one anothers.
 Loss of market share (Position 7) - To ignore the failure in the management it will share
the manner to create all such contribution and the facilities to be executed that will not
worth any sort of involvement of facilities (Lozano, Bautista‐Puig, and Barreiro‐Gen,

2021). As the customer will try to maintain the low evaluation facilitates by which they
will make new contribution at average valuation.
CONCLUSION
From the above mentioned report, it has been concluded that, business strategy is an
essential term of varied formulation and approaches that are significantly required to be get
developed by the management of Sainsbury in a particulars field of structure. As on the other
side, it will help them in achieving the basic section of the competitive advantages and surviving
at the field of marketplace for longer period of time. As Sainsbury is a low pricing management
that should manage the price strategy to develop themselves better from all the competency in
the field of the market and also by measuring diverse market shares in the business of
management.

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